HomeToGo SE · XETR:HTG
HomeToGo — Baader Investment Conference 2021
43 slides from HomeToGo's conference presentation, Sep 22, 2021
Slide 1: Disclaimer
Disclaimer NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART IN, INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD BE UNLAWFUL. THIS PRESENTATION IS FOR INFORMATION PURPOSES ONLY AND. IS NOT AN OFFER OF SECURITIES IN ANY JURISDICTION. This presentation (the “Presentation’) is exclusi
Slide 2: Disclaimer (Cont'd)
Disclaimer (Cont’d) Use of Projections Any financial information in this Presentation (including specifically the projections) that are forward looking statements are based ‘on assumptions that are inherently subject to significant uncertainties and contingencies, many of which are beyond HomeToGos
Slide 3: September 2021
September 2021
Slide 4: Aggregated Offers, Gross Booking Value and GBV CAGR
3 Aggregated Gross Booking Value GBV CAGR Offers® (GBV) 2020°) 2016-2020 () Relating to the total number of aggregated alternative accommodation Offers (2) Source: Broker Research Please refer to the Glossary for more details
Slide 5: An accomplished team with deep travel sector expertise and a unique culture
An accomplished team with deep travel sector expertise and a unique culture Founders Senior Management Company 350+ Steffen Schneider Valentin Gruber AudrysKazukauskas employees CFO coo Technology & Engineering SFC, citi Bisumup: (eugene Cmacor Deals) * 44 kkk KS Anke Fiedler Carolin Christ Mahendra
Slide 6: Positioning
Slide 7: The market for accommodation is highly fragmented
The market for accommodation is highly fragmented — even the large Online Travel Agencies (OTAs) cover only a fraction of it 92% Others ae, ne ef-@S a ee an: fein ag ® or Bro Po, market 3% Vrbo / Expedia®) Market shares 2020 2% Airbnb@ €1tn+ 5 3% Booking.com®
Slide 8: Alternative accommodation with 100k+ different websites
Alternative accommodation with 100k+ different websites I ABCROATIA Sum emma Abritel eatin muchosol 39oc3 Qycitbnb — MOM worm emit — OFeries «BS rome Odalys, osmmovonny 50624 @ PorcAinade Pannen Apain for Consumers to find the right place to stay Mmatecom LIAS oo | aoe Fede a lacking standards, tech
Slide 9: Making incredible homes, found easily
“making incredible homes, f se |
Slide 10: Home to go refresh
SSS 1ome to go rel
Slide 11: A home to go up
Slide 12: Home to go refresh
: : " ne to go refresh >».
Slide 13: A home to go home
Slide 14: The ideal home for YOUR trip is key
The ideal home for YOUR trip is key. This is what we do.
Slide 15: Summer 2021
SUMMER 2021 Make your ae | e 8 az : : vacation legendar a g y othe world's. © largest selection Q Baltic Sea . s q v -0f vacation rentals.’ \\s rate ) \ Your past searches Your recently viewed ij y Ostsee = , e Sot, 3/6- Sot, 3/13 * 2 Gate cfW.}r) Similar offers you might offers be interested in
Slide 16: Supply and demand: removing friction through technology
upply €1.3bn >40m Offers Partners June 2021 June 2021 emoving friction for Supply & Demand through Technology (1) _Relatting to the total number of aggregated alternative accommodation Offers
Slide 17: In a huge market that will grow even further, we are growing non-stop
In a huge market that will ..we are growing non-stop, grow even further... even throughout Covid-19 weighted average Global stays in accommodation Gross Booking Value Ges naciGliney it Online Travel € billions Companies® €1.7tn+ ipa Seca 12 1.3 1.0 €1tn+ oy 0.6 0.2 Opportunity Long-term 2016 2017 20
Slide 18: A new zeitgeist: alternative accommodation as a structural trend
~ Q. anew zeitgeist Alternative accommodation — a structural trend only further accelerated by Covid-19 Own home wins overcrowded hotel as countries encourage citizens to holiday at home - the home turf of vacation rentals Home office can be anywhere Glenn Fogel, CEO Booking.com, Skift, March 2021 8
Slide 19: How we fix the market - demand side
HOW WE FIX THE MARKET - DEMAND SIDE The HomeToGo flywheel: Removing friction for the demand side creates trust and strong growth, fueling our marketplace €1.3bn >40m Gross Booking Value Monthly Visits 2020 Jun-Aug 2020, h Demand ————— @'——— Technology —— || | Supply platform
Slide 20: Trusted brand: outstanding consumer trust
TRUSTED BRAND We have earned outstanding consumer trust... Customer reviews®) 4.7 OREVIEWS. App store ratings®) Google Pla | 9) ry 4.8 4.1 “They provided a service which | was on the Internet.” “\ looked at Vrbo, Airbnb, booking.com, TripAdvisor etc. | got the best deal in the keys! I saved 70%. Abs
Slide 21: Customer acquisition
CUSTOMER ACQUISITION .. that lead to strongly increasing demand for our websites while decreasing costs dramatically ... >80x -73% -tee(t) HomeToGo Visits Trafficincrease CPV reduction 2015-2020 2015-2020 321 Cost per Visit“ 2) 207 Serving travelers in 23 countries with global supply 2015 2016 2017
Slide 22: Trusted brand: increasing brand, organic and returning traffic
TRUSTED BRAND .. resulting from increasing Brand & Organic and returning traffic ... Share of Brand & Organic traffic Booking Revenues from Returning Visitors@) Visits Hl brand & Organic | Performance Marketing, Affiliate & Display +174% CAGR 2015-2019 a 52% 4% of 2020 Booking 2020 24: & Revenues Or
Slide 23: Trusted brand: CRM, app adoption, SEO, PR and content
TRUSTED BRAND .. Supported by excellent execution in CRM, App adoption, SEO, PR and content marketing CRM Success in building SEO profile ... Number of people signing up SEO visibility score Number of page #1 keyword rankings ., A By Sistrixas of June 2021 for HomeToGo is accelerating a 8,000 u ts j
Slide 24: Rapidly increasing booking revenues from onsite bookings
TRUSTED BRAND Rapidly increasing Booking Revenues from bookings onsite are a catalyst for the supply side of our marketplace as they strongly benefit from higher conversion rates Share of Booking Revenues generated onsite DACH Region 73% Europe onsite 60% Booking Revenues® June ’21 52% S7% 29% Globa
Slide 25: How we fix the market - supply side
HOW WE FIX THE MARKET - SUPPLY SIDE Our conversion-optimized demand makes our increasing supplier base more successful and stickier, fueling the flywheel even further 14m+ 31k+ h eam nea Demand ———_ @{'- Technology |)) Supply platform
Slide 26: Most comprehensive supply from more than 31k partners
SUPPLY We have the most comprehensive supply” from more than 31k Partners globally # of Partners with HomeToGo Group 18.8k 2017 2019 31.5k June 2021 26
Slide 27: Unit economics: what partners and HomeToGo earn per booking
UNIT ECONOMICS What supply Partners earn in the market and what we earn per booking Property Managers €400 €400 €400 Cleaning, Key Service, Yield Management etc. (up to 40% of commission pool) Homeowner €1,000 Up to 40% earnings llustrative Total industry basket size commission pool Online Travel Ag
Slide 28: State-of-the-art consumer platform
of-the-art consumer platform Modular SaaS solutions for Partners supporting everyone in the alt. accommodation ecosystem to be more successful
Slide 29: Consumer platform
CONSUMER PLATFORM Our superior consumer experience offers choice, transparency, highly relevant content and trust & safety when booking Broad choice Smart and personalized Trusted checkout & payments combined with smart tools by machine learning generating more bookings for Partners like flexible se
Slide 30: Optimizing conversion for supply
OPTIMIZING CONVERSION FOR SUPPLY We can make a difference for 90+% of our Partners A case study Number of bookings received by Partner“ Partners have seen an eo——. —_————— uplift of bookings of up to 60x after switching Q2 2017 Q3 2017 Q2 2020 Partner switches 9x booking 60x booking to HomeToGo incr
Slide 31: Data & machine learning
DATA & MACHINE LEARNING We leverage our deep inventory knowledge to optimize inventory for our Partners Machine learning-based images enhancement Image recognition Deduplication Image enhancement IMAGE ENHANCEMENT Analyze, correct and enrich supplied data Natural language processing (NLP) based cont
Slide 32: SaaS solutions for homeowners
SAAS SOLUTIONS FOR HOMEOWNERS, A shopify-like convenient all-in-one SaaS solution to connect homeowners more easily to our Partners — enabling the whole supply side to be more successful Overview via central cockpit Click-and-Build own Synchronise data incl. guest communication website easily like p
Slide 33: SaaS solutions for eTourism marketing
SAAS SOLUTIONS FOR ETOURISM MARKETING Acquisition of 19% stake in eTourism marketing specialist SECRA @SECRA @SECRA eTourismus Experten eTourismus-Marketing a la SECRA: Mehr Reichweite, mehr Buchungen, mehr Gaste {iS Ostsee-Ferienwohnungen.de FeWo-Channelmanager FeWo-AGENT(@) Ly ania! Fh aw E Optima
Slide 34: Fueling the scalable flywheel with network effects
Fueling the scalable flywheel with network effects by building the tech enabler for the whole alternative accommodation ecosystem More demand = more data a Better leveraged data to optimize product, machine drives higher conversion = more learning, yield management etc. qualified demand for supply P
Slide 35: Financials
Slide 36: Record Gross Booking Value despite travel restrictions
Record Gross Booking Value despite travel restrictions Record GBV in H1/21 and Q2/21 despite travel restrictions and lockdowns for most of Q1/21 Yearly Performance vee ee weighted Half-year Performance € million other Online Travel € million 122 os Companies“ +50% 1226 CAGR 2016-2020 992 +24% +27% 9
Slide 37: Booking Revenues driven by onsite share, leading to best-ever take rate
Booking Revenues driven by onsite share, leading to best-ever take rate Q2/21 onsite Booking Revenues nearly 3x of Q2/20, driving the best-ever take rate in H1/21 and Q2/21 Yearly Performance Half-year Performance € million € million +33% vs. 2018 ~ E380 60 +48% +59% 78 vs. 2019 vs. 2020 48.9 ° So 3
Slide 38: Revenues driven by gradual lifting of travel restrictions in Q2/21
Revenues driven by gradual lifting of travel restrictions in Q2/21 Record Revenues” Yearly Performance € million +36% vs. 2018 26.0 2018 home FO GO 00 ora evens ecoanized om checkin date: de to ouncng of numbers charts do not anays sum upto total 70 19.3 2019 (5%) vs. 2019 supported by continuous gr
Slide 39: Higher investments into onsite already pay off
Higher investments into onsite already pay off Majority of higher booking revenues to be recognized in Yearly Performance € million 2 16 -23 2018 2019 2020 home t (1) Adjusted for expenses for share-based payments O Gon (IFRS conversion, 2018-2020 IFRS audit, prospectus ete. Adj. EBITDA Booking Reve
Slide 40: HomeToGo's business is highly resilient as consumers immediately return to travel
HomeToGo’s business is highly resilient as consumers imm ediately return to travel Summer bookings Q3 2020 vs. Q3 2019 €millions Gross Booking Value Revenue” Adjusted EBITDA +34% +10% +46% y/y Growth y/y Growth y/y Growth 383 { 34.1 16.3 31.2 285 1.2 36% margin Q3 2019 Q32020 Q3 2019 Q3 2020 Q3 2019
Slide 41: Booking Revenues continue with strong performance despite Delta variant
Booking Revenues continue with strong performance besides the increasing numbers of the Delta-Variant of COVID-19 Booking Revenues® 2019 =-2020 =-2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec HOME _ 1 tomstoc0 croup Booking Revenues by booking dete nti subir ne. SaaS and subscriptions) to go_
Slide 42: Guidance unchanged
Guidance unchanged 2021 and 2022 guidance remain intact Gross Booking Value Revenue € billion € million 7.7% Take Rate 2.0-2.2 7.2% Take Rate! 120-135 16 80 . #27% 1% _ +21% 459% YoY Growth YoY Growth —~ Yoy Growth —* — YoY Growth — 2021E 2022E 2021E 2022E ROME peices sesnesics doing Rovenues civseb
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