Rathbones Group Plc · LSE:RAT
Rathbones — Investor Presentation (February 2026)
38 slides from Rathbones's investor presentation, February 2026
Slide 1: Strategy Update
Rathbones Group Plc Invest well. Live well. Strategy Update February 2026
Slide 2: Introduction
Strategy update Introduction
Slide 3: Where we have come from and where we are now
Rathbones Group Plc Strategy Update 3 Where we have come from and where we are now Building the UK’s leading discretionary wealth manager 115.6 Leadership in Wealth £115.6 bn FUMA for our clients 12x growth in FUMA over 20 years 109.2 105.3 10+ acquisitions culminating in the IW&I combination IW&I i
Slide 4: An industry offering attractive secular growth
Rathbones Group Plc Strategy Update An industry offering attractive secular growth 4 Our target market offers structured growth and is under-served £3.5tn Demographic Regulatory shifts Our clients are UK household trends are driving are unlocking aligned to the wealth 2029 (1) sustained demand movem
Slide 5: A targeted and segmented approach to growth
Rathbones Group Plc Strategy Update A targeted and segmented approach to growth 5 We understand where the market and the key opportunity segments are Nearly 3m individuals in our target market (1) Target market is split into 6 segments by age (2) 25 30 35 40 45 50 55 60 65 70 75 80 85 Young Highflye
Slide 6: Our right to win a client
Rathbones Group Plc Strategy Update Our right to win a client 6 A compelling offering built to attract and retain clients Comprehensive Superior service Targeted segments proposition standards Intermediated offering Investment management and Highly personal, relationship-led Private Office for VHNW
Slide 7: How we think about our business
Our business How we think about our business
Slide 8: How we think about our business
Rathbones Group Plc Strategy Update How we think about our business 8 Wealth Management and Asset Management Rathbones Group £115.6bn £7.2bn Wealth Management Asset Management Wealth FUMA £106.2bn invested in Asset £9.4bn Management Investment Management Financial Planning and Advice Single Strategy
Slide 9: Wealth Management
Rathbones Group Plc Strategy Update Wealth Management 9 A range of wealth management services tailored to client needs Financial Planning Bespoke Managed Select MPS AUM The business 14% of FUM £99.2bn £2.9bn £3.2bn £0.9bn Our core business with £106.2bn in FUM A personalised Overview Flagship servic
Slide 10: Asset Management
Rathbones Group Plc Strategy Update Asset Management 10 Broad investment capabilities and flagship strategies Equities Fixed Income Multi-asset Sustainable Range AUM The business £4.7bn £2.3bn £9.6bn 17% of AUM Established in 1989. £16.6bn in AUM Group centre of A focus on long term active managemen
Slide 11: How Asset Management enhances the Wealth proposition
Rathbones Group Plc Strategy Update How Asset Management enhances the Wealth proposition 11 The strategic advantage of an asset manager within the Group How RAM’s investment platform enhances Wealth propositions Value for stakeholders RAM solutions used only where they provide performance and cost b
Slide 12: Our vision: To be the best wealth manager in the UK, by far
Our vision To be the best wealth manager in the UK, by far.
Slide 13: What this means
Rathbones Group Plc Strategy Update What this means 13 Turning our vision into action requires Rathbones to be... World class investment capability 1 The first choice for clients Advice and solutions honed for the entire client lifecycle Proactive, personalised and effortless service experience A gr
Slide 14: The first choice for clients
World class investment 1 capability The first choice Advice and solutions honed for for clients the entire client lifecycle Proactive, personalised and effortless service experience
Slide 15: World class investment capability – Wealth
1 The first choice for clients 15 World class investment capability – Wealth Long-term compounding of capital to grow and preserve wealth Differentiator Benefits Total portfolio approach Focus on superior client outcomes and risk control Think long-term, with ownership mentality Harness compounding,
Slide 16: World class investment capability – Asset Management
1 The first choice for clients 16 World class investment capability – Asset Management Empowered to perform Differentiator Benefits True active management High alpha strategies with conviction decision making Investment autonomy fosters accountability and No central house view entrepreneurial approa
Slide 17: Advice and solutions honed for the entire client lifecycle
1 The first choice for clients 17 Advice and solutions honed for the entire client lifecycle In-house financial planning driving a substantial growth opportunity How planning drives net organic growth 11% Financial Planning penetration across Opportunity to provide more financial planning services t
Slide 18: Proactive, personalised and effortless service experience
1 The first choice for clients 18 Proactive, personalised and effortless service experience People first, complemented by technology giving a wider range of choice of delivery for clients People Technology Experienced team Accessible 24/7 With long-tenure IMs and FPs who Across desktop, tablet and m
Slide 19: How should we be measured?
1 The first choice for clients 19 How should we be measured? Turning our vision into action The first choice for clients Measured by Where we are today Wealth Management: Weighted annualised 3 years: +0.1% investment performance vs reference ARC benchmark over 3 and 5 years 5 years: +0.3% World clas
Slide 20: The first choice for talent
A great culture 2 The first choice Motivating incentives for talent AI-powered tools and processes to make doing business easy
Slide 21: A great culture
2 The first choice for talent 21 A great culture Building on our strengths while evolving for the future What we cherish Risk What we want more of Absolute commitment to clients Can over-bespoke services Clarity and simplification Playing the long game Slow to act Pace and intent Consensus driven Le
Slide 22: A great culture – introducing the Rathbones Institute
2 The first choice for talent 22 A great culture – introducing the Rathbones Institute Empowering our people with world-class skills, knowledge and confidence Launch in 2027 Key pillar Strategic benefit Increased efficiency and productivity Building expertise Unified professional development Struct
Slide 23: Motivating incentives
2 The first choice for talent 23 Motivating incentives Everyone is client-facing, so everyone is incentivised to grow by helping our clients New remuneration scheme New Rathbones Growth Unit scheme for colleagues in front office teams for colleagues in enablement functions Formula-driven by team On
Slide 24: AI-powered tools and processes to make doing business easy
2 The first choice for talent 24 AI-powered tools and processes to make doing business easy Systematically embedding AI into the fabric of how we work Where we are today What we are doing Where we aim to be Pragmatic, governed, value-led Extending AI into core workflows Reinvent processes and servic
Slide 25: How should we be measured?
2 The first choice for talent 25 How should we be measured? Turning our vision into action The first choice for talent Measured by Where we are today A great culture Improved employee engagement score (1) 6.8/10 Maintained strong retention of high potential Motivating incentives and high performing
Slide 26: The most effective operator
3 Data-led commercial excellence The most effective Simplified operations operator Capital efficiency
Slide 27: Data-led commercial excellence – inflows
3 The most effective operator 27 Data-led commercial excellence – inflows Levers to optimise inflows Key levers to optimise Sources of inflow potential Reshape client-facing teams to optimise growth and efficiency Existing Talent acquisition Advisor productivity: increasing clients Targeted support
Slide 28: Data-led commercial excellence – outflows
3 The most effective operator 28 Data-led commercial excellence – outflows Initiatives to mitigate outflows Key initiatives to reduce outflows What this delivers Predictive approach to assets at risk Identifies early warning signs and triggers intervention Standardises the “save” process for advisor
Slide 29: Simplified operations
3 The most effective operator 29 Simplified operations Examples Less siloed Greenbank expertise integrated Operating into RAM and central research, structure Better integration creating unified operating model Streamlined Reduction in committee numbers Governance and members planned for 2026 More ef
Slide 30: Capital efficiency
3 The most effective operator 30 Capital efficiency Ensuring a developed approach to decision making Component Our approach Impact Ensuring all projects are in service to our core ambition Strategic alignment Reviewing new and existing projects with our ambition in mind Renewed focus on our core bus
Slide 31: How should we be measured?
3 The most effective operator 31 How should we be measured? Turning our vision into action The most effective operator Measured by Where we are today Return to consistent net inflows Data-led commercial excellence Net outflows of £0.8bn in Wealth Increased client facing hours per Baseline measuremen
Slide 32: The most reputable brand
Relevant and distinctive identity 4 Demonstrating leadership and The most purpose reputable brand Efficient amplification to our core audiences
Slide 33: Relevant and distinctive identity
4 The most reputable brand 33 Relevant and distinctive identity We are building a brand known for consistent, unconflicted delivery of client outcomes Driven by ‘Invest well. Live well.’ a strong To help more people invest their money well, so they can live well. purpose Client feedback: and clear “
Slide 34: Demonstrating leadership and purpose
4 The most reputable brand 34 Demonstrating leadership and purpose Building trust with our stakeholders through outreach and thought leadership Clients Shareholders Colleagues Stakeholders Society and Media, Tips for improving financial communities LLMs literacy in young people with Money Ready and
Slide 35: Efficient amplification to our core audiences
4 The most reputable brand 35 Efficient amplification to our core audiences An integrated channel ecosystem to build visibility and engage with all our audiences SEO visibility Website SEO / GEO Peer 1 MyRathbones Owned Client care and referrals Peer 2 Peer 4 Events and email comms Peer 3 Peer 5 Cli
Slide 36: How should we be measured?
4 The most reputable brand 36 How should we be measured? Turning our vision into action The most reputable brand Measured by Where we are today Client Net Promoter Score gains and 63 (1) Relevant and distinctive identity advocacy top 3 ranking in peer group (1) top 2 in peer group of 9 Demonstrating
Slide 37: Entering a new chapter
Rathbones Group Plc Strategy Update Entering a new chapter 37 Uniquely positioned to be the best wealth manager in the UK, by far A leading An attractive A right A clear A new player market to win strategy executive team A trusted wealth A £2.8tn+ and Breadth, service Four priorities Ready to delive
Slide 38: Q&A
Q&A RATHBONES
Rathbones Group — Investor Presentation (February 2026) on 6ix