Wendy's Company (the) · NASDAQ:WEN
Wendy's Company (the) — The Wendy's Company — Investor Day (March 2025)
26 slides from Wendy's Company (the)'s investor day presentation, Mar 6, 2025
Slide 1: Kirk Tanner, President & CEO
KIRK TANNER PRESIDENT & CEO
Slide 2: Best Food, Great Experience
At Wendy’s, our focus is on serving the BEST FOOD and creating a GREAT EXPERIENCE for our customers. 2
Slide 3: Key Takeaways
KEY TAKEAWAYS We are WELL-POSITIONED to leverage Wendy’s STRENGTHS and BRAND EQUITY to SCALE OUR SYSTEM We have a FOCUSED STRATEGY that we are executing with a new level of OPERATIONAL INTENSITY We will DRIVE PROFITABLE GROWTH to create value for OUR CUSTOMERS, OUR FRANCHISEES and OUR SHAREHOLDERS 3
Slide 4: Why Wendy's?
Slide 5: We Have a Sizable Growth Opportunity
WHY WENDY’S? WE HAVE A SIZABLE GROWTH OPPORTUNITY $970B UNITED STATES INTERNATIONAL Global QSR Market Size (2024)1 +3% § Wendy’s has 1 restaurant § Today 1,300+ restaurants per 56K people in 33 international markets § Largest competitors have § Significant opportunity Global Total QSR 1 restaurant p
Slide 6: We Are Well-Positioned to Scale
WHY WENDY’S? WE ARE WELL-POSITIONED TO SCALE HIGHEST- GLOBALLY- SYSTEM TALENTED QUALITY FOOD RECOGNIZED, OF 7,200+ & PASSIONATE IN QSR ICONIC BRANDS RESTAURANTS PEOPLE 6
Slide 7: We Have Attractive Customer Growth Opportunities
WHY WENDY’S? WE HAVE ATTRACTIVE CUSTOMER GROWTH OPPORTUNITIES § High growth demographics § Thoughtful & personalized engagement § Unique brand collaborations only Wendy’s can do 7
Slide 8: Fresh, Famous Food… Made Right… For You.
DELIVERING ON OUR PROMISE “FRESH, FAMOUS FOOD… MADE RIGHT… FOR YOU.”
Slide 9: Starts with a Shift in Mindset
DELIVERING ON OUR PROMISE STARTS WITH A SHIFT IN MINDSET INWARD FOCUSED CUSTOMER FIRST INCONSISTENT EXECUTION PERFECT EVERY TIME NORTH AMERICA CONCENTRATED GLOBAL SCALE SHORT-TERM PRIORITIES LONG-TERM APPROACH LEGACY MENU FRESH, FAMOUS FOOD 9
Slide 10: Creating Brand Love: Liked to Loved
DELIVERING ON OUR PROMISE CREATING BRAND LOVE LIKED LOVED 10
Slide 11: Value of Moving from Liked to Loved
DELIVERING ON OUR PROMISE VALUE OF MOVING FROM LIKED TO LOVED 4x 20x Visits Visits Per Year Per Year 11
Slide 12: The Right People in the Right Seats
DELIVERING ON OUR PROMISE THE RIGHT PEOPLE IN THE RIGHT SEATS NEW TO ROLE NEW TO ROLE NEW TO ROLE NEW TO ROLE LINDSAY RADKOSKI ABIGAIL PRINGLE E.J. WUNSCH KEN COOK Chief Marketing Officer, U.S. President, U.S. President, International Chief Financial Officer NEW TO ROLE NEW TO ROLE LILIANA ESPOSITO
Slide 13: Actions We Are Taking to Win
DELIVERING ON OUR PROMISE ACTIONS WE ARE TAKING TO WIN Placing Customer at Operational Intensity Strengthening Franchise the Center of Everything and Marketing Excellence System and Structure 13
Slide 14: Our Long-Term Strategy
i) OUR LONG-TERM STRATEGY
Slide 15: Our Long-Term Strategy
OUR LONG-TERM STRATEGY DOUBLE DOWN ON DELIVER AN EXCEPTIONAL ACCELERATE FRESH, FAMOUS FOOD CUSTOMER EXPERIENCE GLOBAL UNIT GROWTH CREATING VALUE FOR FRANCHISEES AND SHAREHOLDERS 15
Slide 16: Double Down on Fresh, Famous Food
OUR LONG-TERM STRATEGY DOUBLE DOWN ON FRESH, FAMOUS FOOD Highest Quality, Great Value Craveable Core Impactful Innovation Global Menu Relevance 16
Slide 17: Deliver an Exceptional Customer Experience
OUR LONG-TERM STRATEGY DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE Perfect Every Time Customized for You Convenient Across Channels Hospitality to Bring You Back 17
Slide 18: Accelerate Global Unit Growth
OUR LONG-TERM STRATEGY ACCELERATE GLOBAL UNIT GROWTH Build Strongholds in Key Markets Strengthen Local Capabilities Invest to Fuel Growth Globalize Our Supply Chain 18
Slide 19: Investing in Our Future to Fuel Growth
OUR LONG-TERM STRATEGY INVESTING IN OUR FUTURE TO FUEL GROWTH EXPERIENCE TECHNOLOGY DEVELOPMENT § Highest Quality Food § Digital menu boards § Global Next Gen Design § Operational Excellence § AI voice-enabled ordering § Company Restaurant § Field Resources Leadership § Digital kiosks § Build-to-Sui
Slide 20: Our Long-Term Financial Algorithm
OUR LONG-TERM STRATEGY OUR LONG-TERM FINANCIAL ALGORITHM 3-4% 5-6% 7-8% Annual Net Annual Systemwide Adj. EBITDA Unit Growth Sales Growth* Growth* * Non-GAAP financial measure. See Appendix for additional information 20
Slide 21: 2028: Our Growth Targets
OUR LONG-TERM STRATEGY 2028: OUR GROWTH TARGETS 8,100- $17.5- $650- 8,300 18.0B 700M Units Systemwide Sales* Adj. EBITDA* * Non-GAAP financial measure. See Appendix for additional information 21
Slide 22: Key Takeaways
KEY TAKEAWAYS We are WELL-POSITIONED to leverage Wendy’s STRENGTHS and BRAND EQUITY to SCALE OUR SYSTEM We have a FOCUSED STRATEGY that we are executing with a new level of OPERATIONAL INTENSITY We will DRIVE PROFITABLE GROWTH to create value for OUR CUSTOMERS, OUR FRANCHISEES and OUR SHAREHOLDERS 2
Slide 23: Slide 23
Slide 24: Appendix
APPENDIX
Slide 25: Forward-Looking Statements and Non-GAAP Financial Measures
FORWARD-LOOKING STATEMENTS AND NON-GAAP FINANCIAL MEASURES This presentation, and certain information that management may discuss in connection with this presentation, contains certain statements that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act
Slide 26: Reconciliation of Non-GAAP Financial Measures
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES In addition to the GAAP financial measures included in this presentation, the Company has presented certain non-GAAP financial measures (i.e., adjusted EBITDA, free cash flow, and systemwide sales). These non-GAAP financial measures exclude certain expen