Kaltura, Inc. · NASDAQ:KLTR
Kaltura — Investor Presentation (November 2018)
28 slides from Kaltura's investor presentation, November 2018
Slide 1: State of Video in the Enterprise 2018
Fifth Annual STATE OF VIDEO IN THE ENTERPRISE 2018 Insights and trends
Slide 2: Table of Contents
Table of Contents • Executive Summary 4 • Video Usage 5 o Overall Growth 6 o Use Cases for Video 7 • Video Creation 11 o How Often Employees Create Videos 12 o Why Employees Create Videos 13 • The Value and Challenges of Video 15 • Specific Video Technologies 18 o Webcasting 19 o Video emails 20 • T
Slide 3: About This Report
About This Report In our fifth annual “State of Video in the Enterprise” report, Kaltura As video has spread across every department, we hope this report will surveyed professionals from around the world. More than 650 individuals help executives and employees in every field gain insight into how fr
Slide 4: Executive Summary
Executive Summary • Video use in the enterprise continues to grow. 98% of respondents see video use in their organization as steady or growing. While marketing continues to be Video continues to increase in one of the most popular use cases, training has become another major use. 24% more companies
Slide 5: Video Usage
Video Usage
Slide 6: The Rise of Video in Business
The Rise of Video in Business 98% see video use in their organization as steady or growing What do you see as the trend for usage of video overall in your organization? 2% Video has extended through every aspect of business, from advertising through knowledge centers through video conferencing. So i
Slide 7: Using Video to Communicate Inside the Company
Using Video to Communicate Inside the Company Video has become incredibly popular for communicating within companies, Almost three-quarters of organizations use video for training; as an efficient and appealing way to transfer information quickly. large companies particularly use video for internal
Slide 8: Using Video to Represent the Company
Using Video to Represent the Company Marketing videos are often the most high-profile use of video in a company, so Marketing heavily uses video; big jumps in video for external training it makes sense that 70% of respondents report that their company uses video and support for digital marketing, in
Slide 9: Video Across Multiple Departments Within a Company
Video Across Multiple Departments Within a Company ALL companies that use video use it for more than one purpose. Total Number of Use Cases 9-11 13% 28% Strikingly, this year, no respondent reported their company using video for 39% only one single purpose. More than half of companies are using vide
Slide 10: Video Creation
Video Creation
Slide 11: Creating Videos at Home Vs. at Work
Creating Videos at Home Vs. at Work Employees create even more video at work than they do in their personal lives While people have been watching moving pictures since the turn of the last century, one measure of how much video has expanded comes from how How much video do you create in your persona
Slide 12: Employees Creating Marketing Videos, Product Demos, and Much More
Employees Creating Marketing Videos, Product Demos, and Much More Large companies especially encouraging employees to create videos for a wide variety of uses What are employees creating videos to do? So many purposes! More than half of respondents say employees at their company create their own vid
Slide 13: Other Use Cases?
Other Use Cases? We listed some of the purposes we most often see for video in the enterprise, but that’s hardly exhaustive. We wanted to know some of the other ways businesses are using video. So we left this one open-ended. Here are some of the creative ways respondents told us that they were usin
Slide 14: The Value and Challenges of Video
The Value and Challenges of Video
Slide 15: Why Use Video?
Why Use Video? 98% say video is valuable for improving communication and for training employees better and faster How much value do you believe that video brings to the following goals at your organization? Why are companies creating and using so much video? Video serves a number of goals within an
Slide 16: What Keeps Employees from Using Video?
What Keeps Employees from Using Video? Large organizations have more trouble driving adoption of the video tools they already have What are your biggest challenges when it comes to using video or If video is widely acknowledged to have value across the organization, what driving adoption? challenges
Slide 17: Specific Video Technologies
Specific Video Technologies
Slide 18: Widespread Adoption of Webcasting
Widespread Adoption of Webcasting W ebcasting: a media presentation, by a single or multiple speakers, 53% of all organizations run at least one webcast a year; one quarter distributed over the Internet to many simultaneous viewers. As opposed to averaging at least one per month web conferencing, wh
Slide 19: Video as Part of Emails
Video as Part of Emails Video emails: emails with a video component embedded, linking to a playable video. Usually using an image of the video player with a play button 59% of large companies using video in emails as the anchor, for easy identification and playback. How does your organization approa
Slide 20: The Future of Video
The Future of Video
Slide 21: The Future of Video in the Enterprise
The Future of Video in the Enterprise How will video use in the enterprise change in the next 18-24 months? Some Respondents project video use will continue to increase in key trends emerged. sophistication in the next two years. I ntegration Increasingly, video will not be a standalone technology.
Slide 22: Interactivity, Personalization, Mobile Video
I nteractivity Videos are becoming more intelligent, allowing viewers to interact with them and even changing based on those interactions. 90% think interactive videos (in which videos change based on user actions) will become increasingly popular. Personalization Just as so many aspects of life hav
Slide 23: Appendices
Appendices
Slide 24: Appendix I. Methodology
Appendix I. Methodology This survey is our fifth survey on the topic, serving as an anonymous, statistically significant exploration of the usage, perception, and trends of video in enterprise. Our intent is not to present a large-scale, longitudinal survey. Clearly, respondents are self-selected an
Slide 25: Appendix II. Demographics
Appendix II. Demographics What department/s do you belong to? 140 120 100 80 Respondents filled many roles (some of them filling more than one role). The greatest number of participants identified themselves as 60 coming from IT, followed by Marketing and Training/Learning and 40 Development. Manage
Slide 26: Appendix III. Changing Use Cases Over Time
Appendix III. Changing Use Cases Over Time There have been some changes in the exact wording of the questions, which 2018 2017 % change makes comparisons in some categories Use Case impossible. Large Large Large All All All only only only For this reason, we are not comparing recruiting or employee
Slide 27: Appendix IV. Unchanging Value
Appendix IV. Unchanging Value Value Video Brings an Organization 2014 2015 2016 2017 2018 Change Training employees better/faster 96% 96% 98% 98% 0% Similarly, there have been some changes Improving Communication 93% 98% 96% 98% 98% 0% in the exact wording of the questions of how much value responde
Slide 28: About Us
About Us Kaltura’s mission is to power any video experience. A recognized leader in the EVP (Enterprise Video Platform), EdVP (Education Video Platform), OTT TV (Over the Top TV), and OVP (Online Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with