Charlie's Holdings, Inc. · OTC:CHUC
Charlie's — Investor Presentation (December 2020)
11 slides from Charlie's's investor presentation, Dec 16, 2020
Slide 1: Charlie's Holdings Corporate Presentation
CHARLIES HOLDINGS J INC OTC PINK: CHUC We have a steadfast commitment to providing every adult smoker with safer alternatives to cigarettes. The FDA's Center for Tobacco Products has informed the Company that Charlie's PMTA has received a valid Submission Tracking Number, passed the FDA's filing rev
Slide 2: Disclaimer, Safe Harbor Statement and Risk Factors
Te PINK: CHUC CHARLIES [wovoines | nc Disclaimer, Safe Harbor Statement and Risk Factors This document is based on Charlie's Holdings Inc. (the “Company") information and other sources of data that the Company believes are reliable. Nothing in this document is, or may be relied upon as, a promise or
Slide 3: Who We Are
OTC PINK: CHUC WHO WE ARE Charlie’s is an industry leader in both the premium, e-cigarette space and the hemp-derived CBD wellness space. Since its inception in 2014, the Company has demonstrated 32% year-over-year compounded revenue growth supported by strong growth prospects in its CBD business. T
Slide 4: Brand Highlights
OTC PINK: CHUC BRAND HIGHLIGHTS Our branding is ultimately our Award-winning and designed Intentionally eye-catching Strategically tied to highly promise to our customers and for mass consumer appeal and and protected via trademark monetizable health and our commitment to brilliant long-term competi
Slide 5: CHUC Omni-Channel Marketing
CHUC OMNI-CHANNEL MARKETING |CHARLIES| CHARLIE’S CHALK DUST Maintain successful partnerships with key distributors and retailers utilizing customer-specific marketing campaigns Trade shows and customer events support marketing efforts. DON POLLY Multi-channel consumer touch points drive brand equity
Slide 6: 2021 Product Launches
OTC PINK: CHUC 2021 PRODUCT LAUNCHES CHARLIES PACHAMAMA DISPOSABLES Q1 LAUNCH Charlie’s first *hardware" product launch; brand new category and market segment for CHUC. Appeals to both dual users and new vapers. Easy to use while on the go. © CHARLIE’S HOLDINGS INC. | CHARLIESHOLDINGS.COM PAGES FOR
Slide 7: Global Distribution
OTC PINK: CHUC GLOBAL DISTRIBUTION CHARLIES OUR PRODUCTS ARE SOLD: KEY CUSTOMER RELATIONSHIPS 3,000+ specialty retailers throughout the U.S. and . We in many countries around the globe AVAIL Vaporzed mys) 300+ distributors sell our products to retail locations | el in the U.S., and in more than 80 d
Slide 8: Catalyst: PMTA Authorization
OTC PINK: CHUC CATALYST: PMTA AUTHORIZATION |CHARLIES| Under the 2009 Family Smoking Prevention and Tobacco Control Act, the FDA must approve Premarket Tobacco Applications ("PMTA") for “newly deemed tobacco products” — including e-liquid derived from tobacco — in order for these products to remain
Slide 9: PMTA Review Process
OTC PINK: CHUC PMTA REVIEW PROCESS |CHARLIES| 1 PRE-SUBMISSION 4 ACCEPTANCE 3 FILING 4 — SUBSTANTIVE REVIEW 5 ACTION 6 POST MARKET REPORTING Pre-submission meeting which includes a voluntary formal meeting Jf between the FDA and the applicant. Acceptance Review: FDA reviews that the product falls un
Slide 10: CHUC PMTA Approval Will Generate Immediate Market Share Growth
cHUC PMTA APPROVAL WILL GENERATE IMMEDIATE MARKET SHARE GROWTH CHARLIES HOLDINGS l INC U.S. VAPOR MARKET ($ IN BILLIONS) $6,612 $6,518 $5,670 $5,387 $5,925 Charlie’s Chalk Dust market share will increase significantly following anticipated PMTA approval in late 2021 2019 2020F 2021F 2022F 2023F U.S.
Slide 11: Forecast — 2020 to 2023
OTC PINK: CHUC FORECAST — 2020 T0 2023 |CHARLIES| CHUC NET SALES AND EBIT % ($ IN MILLIONS) $131.3 Operating leverage achieved through immediate market share accumulation §=—----------- 4 --- 10.5% $22.7 2019 2020F 2021F 2022F 2023F Ml CHARLIE’S CHALK DUST SALES MAD). EBIT MARGIN || DON POLLY SALES
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