British American Tobacco P.l.c. · LSE:BATS
British American Tobacco P.l.c — Investor Day (March 2020)
21 slides from British American Tobacco P.l.c's investor day presentation, March 2020
Slide 1: Our Evolved Strategy 2020
Our evolved strategy BAT Our Evolved Strategy 2020 1
Slide 2: Chief Executive's Introduction: Delivering Today and Building a Better Tomorrow
Our evolved strategy BAT Our Evolved Strategy 2020 2 CHIEF EXECUTIVE’S INTRODUCTION It is a privilege to lead BAT, with its record of achievements both DELIVERING past and present. Since taking the helm in early TODAY AND 2019, I have focused the business on three clear priorities: BUILDING driving
Slide 3: Chief Executive's Introduction Continued
Our evolved strategy BAT Our Evolved Strategy 2020 3 CHIEF EXECUTIVE’S INTRODUCTION CONTINUED Delivering today Supporting this is our new ‘ethos’, which I am Meeting consumer needs I HAVE FOCUSED THE In 2019, building on our foundations, we delivered delighted to launch in 2020. Our ethos is about T
Slide 4: Chief Executive's Introduction Continued
Our evolved strategy BAT Our Evolved Strategy 2020 4 CHIEF EXECUTIVE’S INTRODUCTION CONTINUED Parameters of our Strong foundations Empowered and diverse developing portfolio As the world’s largest international tobacco Our 53,000 plus people remain our most WE WILL FOCUS We will focus our developing
Slide 5: The Foundations of Our Evolved Strategy
Our evolved strategy BAT Our Evolved Strategy 2020 5 THE FOUNDATIONS OF OUR EVOLVED STRATEGY We are committed to providing a better tomorrow for all our stakeholders. Our ambition is to deliver long-term sustainable STRONG SATISFYING growth with a range of innovative and less harmful products FOUNDA
Slide 6: Strong Foundations, Satisfying Consumer Moments
Our evolved strategy BAT Our Evolved Strategy 2020 6 THE FOUNDATIONS OF OUR EVOLVED STRATEGY CONTINUED STRONG SATISFYING CONSUMER FOUNDATIONS MOMENTS Our wide range of capabilities make us exceptionally well-placed For decades, cigarettes satisfied a need for sensorial enjoyment for future growth: f
Slide 7: A Developing Portfolio: Parameters to Guide Growth Opportunities
Our evolved strategy BAT Our Evolved Strategy 2020 7 THE FOUNDATIONS OF OUR EVOLVED STRATEGY CONTINUED A DEVELOPING PARAMETERS TO GUIDE PORTFOLIO GROWTH OPPORTUNITIES A wider portfolio of products that offer sensorial enjoyment Our new growth opportunities will capitalise on our core business for di
Slide 8: A Strategy for Accelerated Growth
Our evolved strategy BAT Our Evolved Strategy 2020 8 A STRATEGY FOR ACCELERATED GROWTH While combustible tobacco will be at the core of our business for some time to come, we aim to generate an increasingly greater proportion of our revenues from products other than cigarettes, thereby reducing the
Slide 9: Our Strategy Puts the Consumer First
Our evolved strategy BAT Our Evolved Strategy 2020 9 THE FOUNDATIONS OF OUR EVOLVED STRATEGY CONTINUED OUR STRATEGY PUTS THE CONSUMER FIRST, FOCUSING ON UNDERSTANDING ADULT CONSUMER CHOICE AND ENJOYMENT. WE WILL CAPTURE LOST CONSUMER MOMENTS WITH A PORTFOLIO IN TOBACCO, NICOTINE AND BEYOND. THIS WIL
Slide 10: Putting Sustainability Front and Centre
Our evolved strategy BAT Our Evolved Strategy 2020 10 PUTTING SUSTAINABILITY FRONT AND CENTRE As we evolve our Group strategy, we are also OUR SUSTAINABILITY AGENDA evolving our Sustainability Agenda. We are moving ourselves from a business where sustainability has always been important, to one wher
Slide 11: Ethos
Our evolved strategy BAT Our Evolved Strategy 2020 11 ETHOS Our purpose is to build a better tomorrow by A KEY DRIVER TO DELIVER THIS WILL BE OUR ETHOS – reducing the health impact of our business AN EVOLUTION OF OUR GUIDING PRINCIPLES – WHICH through offering a greater choice of enjoyable GUIDES OU
Slide 12: Our People
Our evolved strategy BAT Our Evolved Strategy 2020 12 OUR PEOPLE As our business evolves, so too does our employee value proposition. Today, as we have expanded our portfolio across a number of new categories, we are attracting a different and wider range of people and skillsets than we did before,
Slide 13: Our People Continued
Our evolved strategy BAT Our Evolved Strategy 2020 13 OUR PEOPLE CONTINUED WE WERE AWARDED ‘BEST PLACE TO WORK FOR LGBTQ EQUALITY’ BY THE HUMAN RIGHTS CAMPAIGN FOUNDATION IN THE US, AND HAD SEVEN FINALISTS IN THE GLOBAL WOMEN IN I.T. AWARDS LAST YEAR WE RECEIVED OVER 60,000 APPLICATIONS TO OUR GLOBA
Slide 14: Building World-Class Capabilities for Innovation
Our evolved strategy BAT Our Evolved Strategy 2020 14 BUILDING WORLD-CLASS CAPABILITIES FOR INNOVATION To achieve a step-change in New Categories, we are building new capabilities around the world focused on science, innovation, and digital information. Four 600+ ew and upcoming N s cientists Consum
Slide 15: Building World-Class Capabilities for Innovation Continued
Our evolved strategy BAT Our Evolved Strategy 2020 15 BUILDING WORLD-CLASS CAPABILITIES FOR INNOVATION CONTINUED San Francisco London Shenzhen Upcoming innovation hub Upcoming digital hub Innovation hub Key Innovation R&D Science Digital OUR CUTTING EDGE TECHNOLOGIES Tel Aviv TURN CONSUMER Upcoming
Slide 16: At BAT we believe in purpose
Our evolved strategy BAT Our Evolved Strategy 2020 16 At BAT we believe in purpose. We aim to reduce the health impact of our business by offering greater consumer choice in new product categories. Our ambition is to accelerate our transformation through this range of alternative choices, which are
Slide 17: Consumer and societal needs are changing
Our evolved strategy BAT Our Evolved Strategy 2020 17 At BAT we recognise that consumer and societal needs are changing. Expectations that evolve at an accelerated pace. We are committed to delivering a broad range of consumer choice through our investment in new categories globally. Central to that
Slide 18: We believe in brands
Our evolved strategy BAT Our Evolved Strategy 2020 18 We believe in brands. At BAT we have invested significantly in consumer insights and brand development to create a portfolio of international brands. As we develop our new product categories, these brands act as a promise. A signpost of quality an
Slide 19: We believe in diversity
Our evolved strategy BAT Our Evolved Strategy 2020 19 We believe in Diversity. At BAT we employ over 55,000 people and operate across more than 180 markets globally. We understand and recognise that to be a truly global company we must have a truly global culture and values. This diversity of people
Slide 20: Forward Looking Statements
Our evolved strategy BAT Our Evolved Strategy 2020 20 FORWARD LOOKING STATEMENTS This document is provided for information only and should be read in conjunction with the British No statement in this document is intended to be a profit forecast and no statement in this American Tobacco p.l.c. Prelim
Slide 21: Go Online
BAT Our Evolved Strategy 2020 21 GO ONLINE Explore the story of our year www.bat.com You can find downloadable versions of our Annual Report and Accounts and our Sustainability Summary Report and other content – all accessible on desktop, @BATPress tablet and mobile. flickr.com/welcometobat www.bat.
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