Cardlytics, Inc. Common Stock · NASDAQ:CDLX
Cardlytics, Inc. Common Stock — Q1 2021 Earnings Presentation
25 slides from Cardlytics, Inc. Common Stock's earnings presentation, May 4, 2021
Slide 1: Earnings Presentation Q1 2021
May 4, 2021 Earnings Presentation Q1 2021 fl Cardlytics
Slide 2: Disclaimer
Disclaimer ‘This presentation includes forward-looking statements. All statements contained in this presentation other than statements of historical facts, including statements regarding expectations about future financial performance or results of Cardlyties, Inc. ("Cardlytics," “we,” “us,” or “our
Slide 3: We power a native ad platform in our partners' digital channels
Slide 4: Cardlytics provides a scaled solution based on purchase intelligence
Cardlytics provides a scaled solution based on purchase intelligence Distinctive Benefits 288 > 1 68 M for Marketers Monthly Active Users” Reach valuable banked customers Operate in a brand-safe, privacy-protected, — ») $3 5T trusted digital channel ey ° in Annual Spend®) Market to the most valuable
Slide 5: Q1 2021 U.S. Engagement Metrics
Q1 2021 U.S. Engagement Metrics There may be variation in future quarters due to factors such as global economic events, bank launches, new advertisers with significant spend, and growth in nascent or new verticals. Offer Activation Rates by Industry Campaign Spend Ratios by Industry ase asx - : . .
Slide 6: Cardlytics is focused on five strategic initiatives to create shareholder value
Cardlytics is focused on five strategic initiatives to create shareholder value ry) Coes Drive long-term growth & operating leverage Self-service portal Grocery & CPG at scale Product & category offers Next gen customer experience Continued expansion of MAUs and advertising budgets while realizing t
Slide 7: Dosh Overview
Dosh Overview Innovative Platform Partnerships with Long-Term Potential New Advertising Solutions Customer Engagement GE] © 2001 cordiytics DOSH | Founded in 2016 | Headquartered in Austin, TX Converting high-value customers on behalf of new advertiser and fintech partners while helping more consume
Slide 8: Bridg Overview
Bridg Overview Bridg | Founded in 2010 | Headquartered in Los Angeles, CA Accustomer data platform working with leading retailers to help them understand and reach customers using product-level insights Product-level Insights that Differentiate from CDP Peers Partnerships with Leading Businesses Pot
Slide 9: Financial Information & Operating Metrics
Financial Information & Operating Metrics
Slide 10: Q1 2021 year-over-year results
Q1 2021 year-over-year results ns) mmm Revenue = @ Adj. Contribution” — @ Billings” $100.9 ang 219 319 aia () Adjusted contribu ings are non-GAAP m 2 are included in the appendix t this pre ‘as well as tho definitic © 2021 Cardiytics 10
Slide 11: Billings and Adjusted Contribution best reflect performance
Billings and Adjusted Contribution best reflect performance GE] © 2021 coraiyics Billings Total in aggregate paid by marketers ‘Consumer Incentive Set by CDLX to ‘achieve marketing objectives; can fluctuate based on desired outcome Enhanced Consumer Incentive Additional Consumer Incentives funded ‘b
Slide 12: Q1 2021 Results
Q1 2021 Results 12.6% Consumer Poa Incentives 7.0% Adjusted Partner $25,150 Share 19.4% Adjusted aoe PEM 520,379 @12020 © 2021 Cardiytics $23,087 $28,889 $24,341 12021 (Amounts in thousands) Three Months Ended Ch March 31 gid 2020 2021 $ % Billings” $67,776 $76,317 $8,541 12.6% Consumer Incentives 2
Slide 13: Significant MAU increase precedes opportunity for expected Billings growth
Significant MAU increase precedes opportunity for expected Billings growth and future ARPU expansion (MAUS in milfions) ang 219 319 419 120 220 320 (1) Please see appendix for definitions. GE) © 2021 cortiptcs @ mus me ARPU Q4 20 a2 13
Slide 14: Appendix
Appendix
Slide 15: Q1 2021 Results
Appendix ry) Coes Qi 2021 Results Adjusted contribution” Net loss attributable to common stockholders Net loss per share (EPS) Adjusted EBITDA” Adjusted EBITDA margin'®? Non-GAAP net loss” Non-GAAP net loss per share" MAUS (in mi ( Billings, adjusted contribution, adjusted EBITDA, non-GAAP net loss
Slide 16: Guidance
Appendix ry) Coes Guidance (Amounts in millions) Q2 2021 Guidance FY 2021 Guidance Billings $85.0 - $95.0 $380.0 - $420.0 Revenue $58.0 - $65.0 $260.0 - $285.0 Adjusted Contribution $26.0 - $30.0 $117.5 - $132.5 (1) Billings and adjusted contribution are non-GAAP measures. Definitions of these non-G
Slide 17: Reconciliation of GAAP Revenue to Billings
Appendix Reconcilation of GAAP Revenue to Bi Revenue Plus: Consumer Incent Billings GE] © 2001 cordiytics ‘Three Months Ended Mar 31, Jun30, Sept30, Dec 31, Mar 31, Jun30, Sept 30, Dec31, Mar31, 2019 2019 2019 2019 2020 2020 2020 2020 2021 $35,988 $48,730 $56,419 $69,293 «$45,509 $28,222 © $46,079 $
Slide 18: Reconciliation of GAAP Gross Profit to Adjusted Contribution
Appendix Reconciliation of GAAP Gross Profit to Adjusted Contribution Amounts in thousan Partner Share and other third-party costs Delivery costs” Gross Profit Plus: Delivery costs" Deferred implementation costs ‘Adjusted contribution Delivery costs: Stock-based compensation expense © 2021 Cardiytic
Slide 19: Reconciliation of GAAP Partner Share and Other Third-Party Costs
Appendix Reconciliation of GAAP Partner Share and Other Third-Party Costs to Adjusted Partner Share and Other Third-Party Costs ‘Three Months Ended Mar31, Jun30, Sept30, Dect, Mar31, Jun 30, Sept 30, Dec3t, Mar31, 2019 2019 2019 2019 2020 ©2020 2020 2020 2021 Partner Share and other third-party cost
Slide 20: Reconciliation of GAAP Net (Loss) Income to Adjusted EBITDA
Appendix Reconcilation of GAAP Net (Loss) Income to Adjusted EBITDA (unaudited) Three Month Ended Mar31, — Jun30,—Sept30,-Dec31, © Mar3t, Jun30, Sept30, Dec 3, Mart, 2019 2019 2019 2019 2020 2020 2020 2020 202 Net (loss) income ($631) ($6,510) (7,747) $3,427 (813,53) ($10,758) (815,886) ($6,777) ($2
Slide 21: Reconciliation of GAAP Net Loss to Non-GAAP Net Loss
Appendix Reconciliation of GAAP Net Loss to Non-GAAP Net Loss and Non-GAAP Net Loss Per Share Stock-based compensation expense Foreign currency (gain) loss Amortization of acquired intantibles Restructuring costs Non-GAAP net loss Weighted-average number of shares of common stock used in computing n
Slide 22: Reconciliation of Forecasted GAAP Revenue to Billings
Appendix Reconcilation of Forecasted GAAP Revenue to Billings (Amounts in milli Q2 2021 Guidance__ FY 2021 Guidance Revenue $58.0 - $65.0 $260.0 $285.0 Plus: Consumer Incentives $27.0 - $30.0 $120.0 - $135.0 Billings $85.0 - $95.0 $380.0 - $420.0 GE] © 2001 cordiytics
Slide 23: Definitions
Appendix Definitions Adjusted contribution: We define adjusted contribution measures the degree by which revenue generated from our marketers exceeds the cost to obtain the purchase data and the digital advertising space from our partners. Adjusted contribution demonstrates how incremental marketing
Slide 24: Industry Definitions
Appendix Industry Definitions Industry prc Entertainment Grocery Other Restaurant Retail Subscription Travel Exclusions GE] © 2021 coraiyics Segment Families Direct to consumer ‘Amusement Parks, Cinema/Video, Concerts/Theater, Gaming, Golf, Miscellaneous Recreation Services, Museums/Parks, Radio, Sp
Slide 25: Cardlytics
Li] cardlytics