Slide 1: Third Quarter Fiscal Year 2022 Supplemental Presentation
Third Quarter Fiscal Year 2022 Supplemental Presentation August 4, 2022
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
Cautionary Statement Regarding Forward-Looking Statements Certain matters discussed in this presentation are forward-looking statements within • the ability of BellRing’s third party contract manufacturers to produce an amount of the meaning of the Private Securities Litigation Reform Act of 1995. T
Slide 3: Cautionary Statement Regarding Forward-Looking Statements (Cont'd)
Cautionary Statement Regarding Forward-Looking Statements (Cont’d) (CONTINUED FROM PRIOR PAGE): • costs, business disruptions and reputational damage associated with information • BellRing’s high leverage, its ability to obtain additional financing (including both technology failures, cybersecurity
Slide 4: Additional Information
Additional Information Prospective Information Market and Industry Data Any prospective information provided in this presentation regarding BellRing’s future This presentation includes industry and trade association data, forecasts and performance, including BellRing’s plans, expectations, estimates
Slide 5: Q3 FY2022 Consumption and Key Metrics Executive Summary
Q3 FY2022 Consumption and Key Metrics Executive Summary ● Consistent with our expectations, Premier Protein ready-to-drink (“RTD”) shake consumption was down slightly (-2% in the last 13 weeks) as we continue to have temporarily reduced SKUs and limited demand-driving activity given our capacity con
Slide 6: Portfolio Breakdown
Portfolio Breakdown LTM Q3 FY22 Net Sales By Brand LTM Q3 FY22 Net Sales By Product Type Other 4% Other 4% Powders 16% RTD Shakes and 15% Other RTDS 80% 81% LTM Q3 FY22 Net Sales By Channel LTM Q3 FY22 Net Sales By Geography eCommerce Other 12% 1% International 11% Specialty 8% Club 53% U.S. 89% FDM
Slide 7: Liquids Category maintains stronger than historical growth rates
Liquids Category maintains stronger than historical growth rates YOY % Δ 45% Lapping COVID-19 Trough RTD Liquids Category 40% Liquids Category Growth Rate 35% L13 +9.4% 30% L52 +14.5% 25% 20% 15% 10% Historical growth 5% 5% 0% 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4
Slide 8: Consumption Trends Remain Healthy Despite Capacity Constraints
As Expected, Consumption Trends Remain Healthy Despite Capacity Constraints and Lapping Strong Promotional Period Premier Protein RTD Shakes Sales vs. Prior Year Channel 13 Weeks 52 Weeks Club +0.2% +8.1% Mass +1.7% +9.5% Food -12.5% +3.6% Drug -13.8% +13.4% eCommerce -14.4% +5.5% Total Consumption
Slide 9: Q3 Premier Protein RTD Shakes Consumption Showing Steady Month Over Month Growth
Q3 Premier Protein RTD Shakes Consumption Showing Steady Month Over Month Growth YOY Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 %Δ +20% +28% +20% +46% +30% +10% -2% -2% Notes: NielsenIQ xAOC+C and management estimates of untracked channels. 9
Slide 10: Q3 Shipments Outpaced Consumption as Customers Continue Rebuilding Inventory Levels
Q3 Shipments Outpaced Consumption as Customers Continue Rebuilding Inventory Levels Premier Protein RTD Shakes Consumption vs. Shipments (13 Week Quarters) Promotional Trade Inventory Promotional Promotional Shipments tracking Consumption Consumption Trade Inventory Load-In, Seasonality Increase, Se
Slide 11: Premier Protein RTD Shake TDPs Stabilized in Q3
Premier Protein RTD Shake TDPs Stabilized in Q3 % ACV TDPs Notes: NielsenIQ xAOC+C through July 2, 2022. 11
Slide 12: Household Penetration is Consistent with Expectations and Continues to Lead the Category
Although Down from 2021, Household Penetration is Consistent with Expectations and Continues to Lead the Category Premier Protein Total Brand & RTD Shakes Penetration Liquids 25.5 HH Pen 9.0 8.2 7.9 8.0 7.2 7.3 Liquids 22.9 HH Pen 6.8 7.0 7.0 6.2 6.0 5.5 5.7 4.8 5.0 4.0 3.0 2.0 1.0 +14% +19% +13% +1
Slide 13: Premier Protein RTD Shakes Share Returns to Growth
Premier Protein RTD Shakes Share Returns to Growth Monthly Premier Protein RTD Shakes $ Share% xAOC+C Liquids 24.0% 22.0% 20.0% 19.2% 18.0% 16.0% 15.9% 14.0% 12.0% 10.0% Notes: NielsenIQ xAOC+C through July 2, 2022. 13
Slide 14: U.S. Dymatize Powders Experiencing Strong Growth
U.S. Dymatize Powders Experiencing Strong Growth • Tracked and Untracked Consumption Represents ~75% of Total U.S. Business U.S. Dymatize Powders Sales vs. Prior Year Channel 13 Weeks 52 Weeks eCommerce +20.2% +35.7% Specialty/All Other +25.3% +24.4% Mass +54.8% +108.7% Club -44.5% +17.5% Food +61.6
Slide 15: U.S. Dymatize Powders Continue Strong Track Record of Growth
U.S. Dymatize Powders Continue Strong Track Record of Growth YOY Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 %Δ +56% +58% +83% +103% +50% +48% +46% +21% Notes: NielsenIQ xAOC+C and management estimates of untracked channels. 15
Slide 16: U.S. Dymatize Powders TDP Levels Return to Growth
U.S. Dymatize Powders TDP Levels Return to Growth % ACV TDPs Notes: NielsenIQ xAOC+C through July 2, 2022. 16
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