Pernod Ricard SA · EURONEXT:RI
Pernod Ricard SA — Asia Conference 2013
30 slides from Pernod Ricard SA's conference presentation, Mar 21, 2013
Slide 1: Asia Conference
WIP – 21 Feb 2013 ASIA CONFERENCE March 21st, 2013
Slide 2: Incredible Success Story Over a Decade
Incredible Success Story Over a Decade Since Acquisition of Seagram’s Business x 10 in 10 years Net Sales Business Profit X 10 X7 2002 2012 2002 2012 Index 100 in 02 1
Slide 3: Sustained Momentum
Sustained Momentum Business x2 in 3 years Net Sales Business Profit X2 X 1.7 08/09 11/12 08/09 11/12 Index 100 in 08/09 2
Slide 4: Just the Beginning
Just the Beginning Huge untapped potential in Asia Growing Western Style Spirits but still small share of total alcohol consumed Growing MAC population 4% All Alcohol 2% 10.0B 2% 18% 23% 17% Wines & Spirits 2.6B Affluent (+7%) Middle Others Western Style Spirits 355M (14%) Growth +7% 82% 80% 73% Imp
Slide 5: H1 Confirmed this Potential
H1 Confirmed this Potential Despite more challenging environment high comparatives with record H1 12 Great performance again Full Year H1 Index 100 in 09/10 Index 100 in 10/11 180 180 170 170 160 160 150 150 140 140 130 130 120 120 110 110 100 100 09/10 10/11 11/12 10/11 11/12 12/13 Net Sales Operat
Slide 6: Reinforcing Leadership Within Pernod Ricard
Reinforcing Leadership Within Pernod Ricard Full Year H1 Net sales Operating profit Net sales Operating profit H1 11/12 2010/11 35% 36% 37% 38% 65% 64% 63% 62% H1 12/13 2011/12 39% 42% 41% 46% 61% 58% 59% 54% Asia & RoW Rest of Group Asia & RoW Rest of Group Asia represented 82% of sales within Asia
Slide 7: Reinforcing Leadership Versus Competition
Reinforcing Leadership Versus Competition Full Year H1 14% 12% Volume 2% 1% 18% 14% Net Sales (1) 8% 6% 26% 21% Operating Profit(1) 18% 10% 11/12 vs 10/11 12/13 vs 11/12 (1) Organic growth Pernod Ricard* International Competitor 1** Source: * Pernod Ricard Asia figures only, ** International Competi
Slide 8: Leading International Player in Asia
Leading International Player in Asia Volume Market Share Western Style Spirits Relative Size Full Year H1 Net sales Operating profit 13% +0.7 pt 3% 1% 11/12 12/13 Pernod Ricard Pernod Ricard* International Competitor 1 International Competitor 1** International Competitor 2 Source: Pernod Ricard Mar
Slide 9: Leading Premium+ Player in Asia
Leading Premium+ Player in Asia Volume Market Share Volume Market Share Premium+ Western Style Spirits Super Premium+ * 45% 38% 25% 37% (+0.4pt) 29% 13% 9% 24.6 24,5% 2.4% 9% <1% 11/12 11/12 Pernod Ricard International Competitor 1 Local Competitor 1 International Competitor 2 Source: Pernod Ricard
Slide 10: Undisputed Leader in China
Undisputed Leader in China 2nd largest Pernod Ricard Market. Market Position: No. 1 Market Share Full Year H1 Volume 10/11 11/12 Imported Spirits Index 100 in 09/10 Index 100 in 10/11 220 220 Pernod Ricard 44% 44% 200 200 180 180 International 20% 21% Competitor 1 160 160 140 140 International 120 1
Slide 11: Undisputed Leader in China: Large scale consumer and trade events
Undisputed Leader in China Large scale consumer and trade events Martell Cordon Bleu invites VIPs, trade partners and celebrities to enjoy the centenary finale celebration. PR China Trade Fair gives brand new experience to 670 China wholesalers about our strong product portfolio. Add image of the ho
Slide 12: Profit Leader in India
Profit Leader in India 5th Largest Pernod Ricard Market - No.1 in operating segments Full Year H1 Market Share Volume 10/11 11/12 Operating Segments Index 100 in 09/10 Index 100 in 10/11 180 180 Pernod Ricard 43% 43% 160 160 Local Competitor 1 42% 41% 140 140 International 120 120 1% 1% Competitor 1
Slide 13: Profit Leader in India: Expanding leadership in segments
Profit Leader in India Strong and expanding leadership in most potential Segment CAGR Volume market share Premium Indian Whiskies* Local PRI 18% Comp. 1 Premium Indian Whiskies* 42% 2% 9% Vol. 100 405 49% 40% (+0.6pt) Net Sales 100 207 Standard 8% Operating Indian Whiskies 58% 100 97 Profit 11/12 Pe
Slide 14: Profit Leader in India: Top-notch marketing campaigns
Profit Leader in India Top-notch marketing campaigns for local and global brands ® Short Films launch India’s first collaborative feature film Royal Stag Large® Blenders Pride hosts the 10th Blenders Pride Fashion Tour across 6 cities, created by more than 100 aspiring short film makers. becoming a
Slide 15: Distant Leader in Duty Free
Distant Leader in Duty Free Strong showcase leverage Market Share Full Year H1 Volume 10/11 11/12 Imported Spirits Index 100 in 09/10 Index 100 in 10/11 160 160 Pernod Ricard 35% 34% 140 140 International 25% 25% Competitor 1 120 120 International 7% 8% Competitor 2 100 100 09/10 10/11 11/12 10/11 1
Slide 16: Distant Leader in Duty Free: Impactful launches
Distant Leader in Duty Free Impactful dramatization of new launches Eye-catching display of Chivas Brothers’ Blend attracts travelers to Ballantine’s Championship - highly interactive campaign with cutting-edge experience this new whisky exclusively to travel retailers. technology attracts travelers
Slide 17: Back to Leader in Korea
Back to Leader in Korea Regaining leading position in Whisky and developing Absolut into the No. 1 International Spirit Brand. MAT >100K Cs Market Share Full Year H1 H1 H1 Volume 11/12 12/13 Whisky Index 100 in 09/10 Index 100 in 10/11 140 140 Pernod Ricard 34% 40% International 41% 36% Competitor 1
Slide 18: Back to Leader in Korea: Product launches and CSR
Back to Leader in Korea Impactful product launches and local CSR initiatives Ballantine’s introduces Ballantine’s 17 Mitonduff Limited Edition, the third signature distillery limited edition in Korea. Heavily supported by ATL, BTL and local market collaborations. ABSOLUT ‘s continued success in MOT
Slide 19: Well Established Leader in Japan
Well Established Leader in Japan Delivering growth and maintaining No.1 position Market Share Full Year H1 Volume 10/11 11/12 Imported Spirits Index 100 in 09/10 Index 100 in 10/11 160 160 Pernod Ricard 22% 22% 140 140 International 14% 14% Competitor 1 120 120 International 2% 2% Competitor 2 100 1
Slide 20: Well Established Leader in Japan: Local innovation
Well Established Leader in Japan Local innovation and collaboration Chivas X - a unique chilled cocktail with fresh ginger targets Café de Paris cooking class opinion leader activation and launch of new whisky highball drinkers in Japan. Lemon flavor Perrier-Jouët invites 150 media and VIPs to celeb
Slide 21: Solid growth on core business
Solid growth on core business Net Sales CAAP Full Year H1 200 250 175 200 MARTELL 150 125 150 100 100 160 160 140 140 TOP 14 SCOTCH 120 120 100 100 180 250 160 200 ABSOLUT 140 120 150 100 100 300 200 250 175 CHAMPAGNE 200 150 150 125 100 100 160 250 JACOB’S CREEK 140 200 120 150 100 100 09/10 10/11
Slide 22: Reinforcing Leadership: Martell
Reinforcing Leadership Martell Martell Noblige partners with key Chinese influencers to MARTELL XO “Rise Above” TVC directed by James Gray is broadcasted across demonstrate the new elegance spirit. 30 cities in China. Martell Cordon Bleu’s 100 charity gala dinner series with Malaysia’s Martell celeb
Slide 23: Reinforcing Leadership: Top Scotch
Reinforcing Leadership Top 14 Scotch The Glenlivet activates an integrated marketing campaign in Taiwan led Ballantine’s invites Liu Xuan, the Chinese Olympic gym champion to by a new TVC, and the unique aroma is fully utilized across traditional unveil Ballantine’s 40 Years Old during the PR China
Slide 24: Reinforcing Leadership: Absolut
Reinforcing Leadership Absolut ABSOLUT partners with renowned Chinese designer Xander Zhou to ABSOLUT invites Ambassador Bex Almqvist to introduce ABSOLUT introduce ABSOLUT ELYX in a Shanghai launch party. ELYX to media in Taiwan. ABSOLUT PARC Thailand , a huge pop-up ABSOLUT partners with creative
Slide 25: Reinforcing Leadership: Champagne/Wine
Reinforcing Leadership Champagne/Wine GH Mumm‘Modern on-trade focus in China inclusing the launch Café De Paris ‘café booth’ at Nail Expo Tokyo. Over 50K ‘Nail artists’ attended of the LTO ‘Golden” bottle. – key influencer tribe for CDP along with advertising blitz at Shinjuku Station in Tokyo. Perr
Slide 26: Key Levers: Premiumization, Innovation, Excellence
Key Levers Premiumization Innovation Excellence People / Culture 25
Slide 27: Premiumization Evolving into Affordable Luxurization
Premiumization Evolving into Affordable Luxurization Leader in Prestige+ Volume market share Prestige+ * 17% 7% 1/3 of Net Sales = 1B€ 50% (+0.1pt) 26% x2 in 3 years 11/12 Pernod Ricard International Competitor 1 International Competitor 2 Others Source: Pernod Ricard Market Estimate, Dec 2012 •Pres
Slide 28: Innovation: Delivering Tangible Results
Innovation Delivering Tangible Results Leading To New Successes Vol X 13 05/06 11/12 Martell Noblige Martell Chanteloup Perspective X7 Chivas Regal 18Yo 03/04 11/12 Chivas Brothers Blend X2 08/09 11/12 ABSOLUT Original ABSOLUT Elyx 27
Slide 29: Conclusion
Conclusion VISION LEADERSHIP INNOVATION LEADING BRANDS UNTAPPED TERRITORIES GREAT LEADERS NEW INITIATIVES EXCELLENCE 28
Slide 30: Thank You
Pernod Ricard Asia THANK YOU