Grid Dynamics Holdings, Inc. · NASDAQ:GDYN

Grid Dynamics — B2B Digital Transformation Webinar Series, Part 1 (June 2025)

16 slides from Grid Dynamics's conference presentation, Jun 4, 2025

  1. Slide 1: What's driving change in B2B—and how to keep up in age of AI

    www.griddynamics.com www.griddynamics.com trusted engineering partner for digital transformation What’s driving change in B2B— and how to keep up in age of AI Webinar | June 4th 2025 Grid Dynamics /B2B Digital Transformation Webinar Series—Part 1

  2. Slide 2: Webinar speakers

    Jonathan Newman Prithpal Roda Maneesh Kumar Stefan Schmidt Principal B2B Advisor CTO EMEA Technology Director, CTO Office VP Product Management Grid Dynamics Grid Dynamics Celonis 20+ years in senior leadership roles. 20+ years in technical leadership roles. 20+ years in senior technical roles. Techn

  3. Slide 3: What's driving the change in B2B?

    What’s driving the change in B2B? What’s driving change in Key takeaways B2B—and to keep up in the age of AI · Expectations are changing: friction-free interactions need to become the norm. · Tailored consumerization: B2B organizations must adapt, not merely copy, B2C tactics. Unlocking customer jou

  4. Slide 4: How (and why) is consumerization impacting B2B? Business Perspective

    How (and why) is consumerization impacting B2B? Business Perspective · Consumerization - What is it and where did it come from? · The fundamental difference between a B2C and B2B buyer · As B2B leaders how do we meet these needs & expectations? · Pace of Change - no longer linear… non-linear & accel

  5. Slide 5: How (and why) is consumerization impacting B2B? Technical Perspective

    How (and why) is consumerization impacting B2B? Technical Perspective – how does technology impact friction? The big sources of customer experience ‘friction’ are poor flow of data/information : · Between systems in an architecture · Between interactions in a journey 5 Grid Dynamics /B2B Digital Tran

  6. Slide 6: Poor flow of data between systems

    Poor flow of data between systems source other source other Difficult to talk to Easy to talk to. Do not share information easily Share information easily ✓ Friction is felt by customer due to poor If systems can connect openly and freely, flow of data between systems this friction is eliminated Grid D

  7. Slide 7: Poor flow of information across a journey

    Poor flow of information across a journey + Recalls little from previous interactions and Recalls keys data and provides information does not provide information for next steps to assist customer through journey ✓ Friction is felt by customer due to poor When information is presented at the flow of in

  8. Slide 8: How do we address these friction points? - Key takeaways

    How do we address these friction points? - Key takeaways Addressing friction caused by limited data flow between systems strategic fix. Medium to long-term plan required by multiple stakeholders Addressing friction caused by limited information flow across a Journey is tactical fix. Impacted most by fea

  9. Slide 9: How do we respond to changing customer expectations? Business Perspective

    How do we respond to changing customer expectations? Business Perspective · The need to win every-customer and every-order everyday has forced innovation & optimization within B2C businesses · B2C strategies, tactics and tools will work for B2B - but they only work if they’re effectively adapted! ·

  10. Slide 10: Adoption of B2C technologies & processes be selective

    Adoption of B2C technologies & processes be selective Technical Perspective – Yes, we can learn from ‘B2C’ tech stacks, but adoption must be selective · While still build biased, B2B organisation are more open to buying. · Technology : Tech landscape has some good options for B2B. · Technology selec

  11. Slide 11: Tech selection and implementation approach

    Tech selection and implementation approach : Focus on features continues to dominate the planning process features features NFRs NFRs Cloud and SaaS have changed what good looks like. Configurability, Scalability, security and API first lead to friction free interactions. Wider NFRs (Non Functional Re

  12. Slide 12: Takeaways

    Takeaways Features are important, but Learn the ever maturing understand the link between landscape, but be selective NFRs and your goals of being around fit more responsive to customer demand. Whether build or buy, look after those NFRs Grid Dynamics /B2B Digital Transformation Webinar Series—Part 1

  13. Slide 13: Rapid prototyping with AI

    Rapid prototyping with AI 4 hours Prepare AI sandpit Try out ideas and see the results Have AI take a page from Take ideas from the team, Based on feedback, have AI ‘your’ site and replicate into and have AI build those ideas make further changes until a seperate place where we on top of the private

  14. Slide 14: Discussion and Questions

    Discussion and Questions Grid Dynamics /B2B Digital Transformation Webinar Series—Part 1

  15. Slide 15: Wrap Up

    Wrap Up Grid Dynamics /B2B Digital Transformation Webinar Series—Part 1

  16. Slide 16: Wrap Up

    Wrap Up Setting the stage – What’s driving Today, we covered Next Time the change and how do I keep up? · Expectations are changing : · Practical tactics for adapting consumer Friction-free interactions need to strategies to your business become the norm. · Insight into how a shift in your Unlocking

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