Kia Corporation · KRX:000270
Kia — Investor Presentation (November 2025)
33 slides from Kia's investor presentation, November 2025
Slide 1: Kia Corporation Investor Presentation
Kia Corporation Investor Presentation November 2025 본 문서는 현대자동차·기아의 정보자산으로 귀사와의 비밀유지계약 및 제반법률에 따라 법적 보호를 받습니다.
Slide 2: 2030 Sales Target: 4.2M units
2030 Sales Target : 4.2M units Outperforming an Ex -Growth Market through Diversified Powertrains, New Segments, and SDV Transition Kia vs. Global Industry Growth (Thousand units) Mid -to -Long -Term Growth Drivers (2024-2030) Industry Demand Kia (wholesale) 6.2% (ex. China) HEV Growth in Developed
Slide 3: Electrified Vehicle Sales Target
Electrified Vehicle Sales Target Targeting 56% xEV mix by 2030 through flexible response to ICE – xHEV demand shift and volume BEV -led growth Sales Target by Powertrain (Thousand units) Electrified Vehicle Mix (2030) EV ICE xHEV EV xHEV 4,191 xEV Mix ICE 2030 30 % 44 % 26% 70 % North +52 %p 1,259 2
Slide 4: Regional Sales Target 4.19M
Regional Sales Target Developed Markets : xEV-led mix improvement driven by a competitive, diversified powertrain portfolio Emerging Markets : Strong domestic growth in India and CKD -based expansion across emerging regions (Thousand units) North America Europe Korea India Other 2.6% 6.0 % 1.8% 5.3%
Slide 5: Entry into New Model Cycle
Entry into New Model Cycle Global line-up expansion through next -gen HEV systems, full EV line-up, and entry into new segments ICE 23 17 models EV 9 15 models New Models 2025 2026 2027 2028 2029 2030 Operating Models 2025 2030 ICE ICE (incl. HEV) 2 2 2 1 1 - 23 17 (incl. HEV) EV 3 2 1 2 2 1 EV 9 15
Slide 6: HEV Sales Target
HEV Sales Target Accelerating HEV volume growth by leading the ICE -to-HEV demand shift amid limited OEM competition 2024 383k 2030 993k HEV Sales Target & M/S (Thousand units) HEV Sales Targets by Region (Thousand units) 7.8 % 2024 2027 2030 7.6% HEV mix 9% 33 % 39 % 5.5% North (units) (82) (343) (
Slide 7: EV Sales Target
EV Sales Target Driving strong EV volume growth with a full line -up of affordable models for early majority adoption 2024 194k 2030 1.26M EV Sales Target & M/S (Thousand units) EV Sales Targets by Region (Thousand units) 4.3 % 2024 2027 2030 3.9% (7.3%) EV mix 7% 18% 26 % 1.8% (7.2%) North (units)
Slide 8: EV Line-up & Production Flexibility
EV Line-up & Production Flexibility Volume EV line -up expansion to scale EVs, leveraging flexible production systems Volume EV Lineup Expansion Flexible EV Production System EV3 2024. 07 “ Emotional Compact Studio ” EV4 2025. 03 “ New Typology EV ” 13 7 domestic 6 overseas 2 2025. 08 EV5 Mixed-Prod
Slide 9: Entry into New Segments: PBV & Pickup
Entry into New Segments : PBV & Pickup Launch of pickup to capture untapped demand / PBV to expand into B2B : hailing, logistics, WAV, etc. New Segment Entry Strategy New Segment Sales Targets PBV Volumes (Thousand units, %) PBV: Diverse use cases enabled by conversion models Pickup Volumes Target 2
Slide 10: SDV Strategy
SDV Strategy SDV Transformation Roadmap SDV 1.0 (~2024) SDV 2.0 (~2026) SDV 3.0 (2027~) SDV Platform Development Full Stack SDV Internalization Advanced HW -SW Integration -Autonomous driving AI -Advanced Autonomous driving (L2+ and beyond) Achieve Top Tier Technology Achieve Top Tier Technology Lea
Slide 11: Financial Strategy
eee Financial Strategy
Slide 12: Product Factors
Product Factors Transformation into a brand driven by design excellence and product value Key Purchasing Factors ｜Design｜ ｜Product Appeal ｜ ｜Value for Money ｜ (Engine / Space / Fuel Efficiency) 19% 30 % 28 % 26% Fuel 15% 15% Efficiency 18% 12% 10% Space Engine 2020 2022 2024 2020 2022 2024 2020 2022
Slide 13: Price Factors
Price Factors Strong product competitiveness and enhanced product value led to higher residual value and ASP Strong Value Proposition Enhanced Product Value Improved ASP (Thousand KRW) ｜High Trim Mix ｜ ｜Incentives｜ ｜Residual Value ｜ ｜ASP｜ Industry Average Industry Leader KIA KIA CAGR +10% 36.5 +22%p
Slide 14: Cost Factors
Cost Factors Achieve cost advantages through efficient R&D and CapEx investment, and flexible mixed -production lines Efficient Investment (Trillion KRW) Flexible Production Cost Competitiveness ｜R&D｜ ｜CapEx｜ ｜Utilization Rate｜ ｜Cost of Sales Ratio｜ Industry Avg. 9.8% Industry Avg. 5.3% -5.4 %p 100.
Slide 15: Mid-to-Long-Term Profitability Target
Mid -to-Long-Term Profitability Target Target 10%+ OPM through a diversified powertrain strategy, economies of scale, and SDV business transition 2024 Phase Ⅰ Mid-Term 2027 Phase Ⅱ Long-Term 2030 HEV HEV ICE HEV ICE ICE OPM OPM Target 10%+α EV EV EV 18T 15T Improve EV profitability Scale benefits th
Slide 16: HEV Profitability
HEV Profitability Strengthen HEV profitability through premium demand, system cost reduction, and scale effect HEV Premium System Cost Reduction Economy of Scale ｜High Trim / ADAS Selection Ratio｜ ｜PE System Cost Reduction Target｜ ｜Profitability & Sales Outlook｜ (Thousand units) 993 +13%p Next -gene
Slide 17: EV Profitability
EV Profitability Improve EV profitability through premium demand, cost saving effort, and scale benefit via volume expansion EV Premium System Cost Reduction Profitability Improvement ｜Tech Features Selection Ratio｜ ｜Next -gen batteries Cost Reduction｜ ｜Profitability & Sales Outlook｜ (Thousand units
Slide 18: 5-Year Investment Plan
5-Year Investment Plan Expand future business investment : Electrification, SDV, and AAM/Robotics Future Business Transition (Trillion KRW) R&D / CapEx for Future Business (Trillion KRW) ｜Mid-to-Long-term Investment ｜ Strategic Inv. Operating Inv. 2025 Investment Plan R&D 2024 Investment Plan Previo
Slide 19: Business Performance & Shareholder Return
Business Performance & Shareholder Return Net income has grown 6.6x, whileShareholder return has increased 8.1x 6.6x Net Income Growth (Trillion KRW) 8.1x Shareholder Return Increase (Trillion KRW) ｜Net Income｜ ｜Shareholder Return & TSR｜ 6.6x 9.4 33.4 % 8.8 30.6 % 30.7 % 27.0% 25.3% 5.4 4.8 8.1x 3.3
Slide 20: 2025-2027 Financial Goals
2025-2027 Financial Goals Corporate Value -up plan established based on top-line growth, high profitability, and efficient capital Top-line High Efficient Growth Profitability Capital Sales Revenue Operating Profit ROE CAGR 10 %+ 10%+ 15%+ 01 02 03 20
Slide 21: Shareholder Return Policy
Shareholder Return Policy Mid -to-Long-term TSR Target set at 35%, strengthen dividend -focused shareholder returns, and enhance capital efficiency through share buyback & cancellation Long -Term Dividend Growth Focused Payout Ratio TSR Target Minimum DPS \ 5,000 Maintain upward DPS trajectory 25 %
Slide 22: Global Retail Sales (3Q25 YTD)
Global Retail Sales (3Q25 YTD) Global (Unit : ‘000, %) Korea (Unit : ‘000, %) U.S. (Unit : ‘000, %) W. Europe (Unit : ‘000, %) +5.6% +4.1% +1.5% +4.5% 9,929 1,164 1,230 11,812 12,299 9,779 63,669 60,919 +8.9% +3.5% 584 636 -4.3% 400 414 413 396 +4.3% 2,224 2,320 '24.YTD '25.YTD '24.YTD '25.YTD '24.Y
Slide 23: Electrified Vehicle Sales (3Q25 YTD)
Electrified Vehicle Sales (3Q25 YTD) Global Retail Sales (Unit : ‘000, %) Shares of Electrified Vehicle Sales in Major Markets (Unit : ‘000, %) +4.9%p +2.6%p +4.4%p +18.8% 45.5% 20.0% 44.2% 40.6% 17.4% 39.8% 564 18.6% HEV 33.6% 7.9% 12.7% 18.2% 474 PHEV 32.6% 6.0% 2.1% 2.7% 9.2% BEV 7.4% 19.6% 333 8
Slide 24: Consolidated Income Statement (3Q25 YTD)
Consolidated Income Statement (3Q25 YTD) Operating Profit Trend (Unit: \ Billion, %) (Unit : \ Billion) 3Q24 YTD (% of Revenue) 3Q25 YTD (% of Revenue) YoY (%) Sales Revenue Sales Revenue 80,301 100% 86,053 100% +7.2% Operating Profit OPM 12.1% 12.4% 7.3% 8.4% Cost of Sales 61,279 76.3% 68,688 79.8%
Slide 25: Operating Profit Analysis (3Q25 YTD)
Operating Profit Analysis (3Q25 YTD) -2,715 (Unit : \ Billion) (+) Drivers Volume Increase Consolidated volume increased to -2,020 +1,801 2,251,176units (+1.6% y/y) Price Effect Enhanced product value through -1,052 safety and convenience features -702 +1,131 F/X Effect -742 +335 [USD/KRW] +4.4%,[EU
Slide 26: Operating Profit Analysis (3Q25)
Operating Profit Analysis (3Q25) -1,419 (Unit : \ Billion) (+) Drivers Volume Increase Consolidated volume increased to 743,621 units (+1.8% y/y) -1,234 Price Effect Enhanced product value through safety and convenience features +531 F/X Effect [USD/KRW] +1.9%,[EUR/KRW] +8.6% -264 2,881 -59 +253 (-)
Slide 27: Korea (3Q25)
Korea (3Q25) Sales & Market Share (Unit : ‘000, %) Sales Summary M/S Industry +9.5% [YoY] Kia +10.3% 32.5% 32.7% RV Sales Trend xEV Sales Trend (Unit : ‘000, %) (Unit : ‘000, %) RV Volumes xEV Volumes 138 RV Mix 64.2% 65.4% 66.0% xEV Mix 47.1% 60.0% 40.7% HEV 125 100 55.4% 35.5% 33.5% 40.0% BEV 65 6
Slide 28: U.S. (3Q25)
U.S. (3Q25) Sales & Market Share (Unit : ‘000, %) Sales Summary M/S Industry +6.3% [YoY] Kia +11.1% 5.1% 5.3% HEV Sales Trend Residual Value Trend (Unit : ‘000, %) HEV M/S (Unit : %) 45,000 HEV Volumes 220 40,000 HEV Mix 12.1% 14.5% 0 U.S. M/S 11.6% ※ Source : EV Volume, Autodata 6.4% HEV 10.5% 198
Slide 29: W. Europe (3Q25)
W. Europe (3Q25) Sales & Market Share (Unit : ‘000, %) Sales Summary M/S Industry +7.3% [YoY] Kia -5.4% 4.5% 4.0% BEV Sales Trend The new EV5 BEV Volumes (Unit : '000, %) 131 BEV Mix 20.0% Launch : Q4 2025 19.5% 19.2% 25.0% HEV 124 14.7% 12.7% Battery : 81.4kWh (Extended-Range) PHEV 19.2% AER : 530k
Slide 30: India (3Q25)
India (3Q25) Sales & Market Share (Unit : ‘000, %) Sales Summary M/S Industry +2.8% [YoY] Kia -3.2% 6.3% 5.9% The new Carens Clavis EV Key RV Sales Trend (Retail) Seltos Sonet (Unit : ‘000, %) 67 Launch : Q3 2025 Carens Syros 0.1% 64 67 68 63 62 BEV Battery : 51.4kWh (Extended-Range) 61 3.2% 57 57 1
Slide 31: China (3Q25)
China (3Q25) Sales & Market Share (Unit : ‘000, %) 판매 현황 Sales Summary M/S Industry +8.7% [YoY] Kia +14.3% 0.4% 0.3% KCN production Models KCN Export Trend Exports (Unit : '000, %) 21 Line-up Expansion (K5, Sonet, Sportage, EV5) Utilization Rate (Operating Capacity) 104.1% 99.0% 0.9% 95.9% 96.7% 91.
Slide 32: Global Market Share Trend (3Q25 YTD)
Global Market Share Trend (3Q25 YTD) Korea U.S. (Unit: %) (Unit: %) (Unit: %) 2019 2021 2023 2024 ’25.YTD MEA 5.7% 6.5% 6.3% 6.5% 6.7% 34.1% 5.0% 5.0% 5.2% 3.0% 3.0% 3.4% 3.4% 3.2% 32.9% 33.6% 4.7% Latin America 31.6% 29.7% 3.6% Asia Pacific 2.6% 3.5% 3.2% 3.4% 3.3% Russia & CIS 11.8% 11.4% 3.7% 2.4
Slide 33: Thank you.
Thank you. 감사합니다. 본 문서는 현대자동차·기아의 정보자산으로 귀사와의 비밀유지계약 및 제반법률에 따라 법적 보호를 받습니다.