Stagwell Inc. · NASDAQ:STGW
Stagwell — Investor Presentation (May 2024)
21 slides from Stagwell's investor presentation, May 2024
Slide 1: Consumer Insights & Strategy
CONSUMER INSIGHTS & STRATEGY NRG HARRISX
Slide 2: We help leading brands at the intersection of content, culture and technology
We help leading brands at We answer business the intersection of content, questions about the culture and technology modern, connected strengthen their presence consumer by using & make meaningful connected intelligence to connections with their produce work that has a customers. measurable impact.
Slide 3: Between us, we work in most areas of marketing
Between us, we work in most areas of marketing… Currency Innovation Character Positioning & messaging Commercial Audience understanding Category Strategy development Culture Foundational opportunity Customer assessment
Slide 4: We've some financial sector experience. But much more with technology brands
We’ve some financial Growing £140mn in assets by sector experience. launching LISA to young police officers. But much more experience working Educating 7,900 technology CEOs on youth’s relationship with with technology technology. brands that make the world go round. Increasing NPS by 20pts to becom
Slide 5: One of these pieces of work included insights on the future of payments in travel
One of these pieces of work included insights on the future of payments in travel sector. Thought leadership-based campaign which contributed towards €105.5mn revenue.
Slide 6: How will people pay for travel experiences in 2033?
How will people pay for travel experiences in 2033?
Slide 7: How will people pay for travel experiences in 2033? Engage with experts
How will people Let’s engage with experts. But don’t take what they say pay for travel Human reality/ 150yrs of research for granted. experiences in 2033? payment experts Excessive optimism/ false consensus
Slide 8: How will people pay for travel experiences in 2033? Engage with experts
How will people Let’s engage with experts. But don’t take what they say pay for travel Human reality/ 150yrs of research for granted. experiences in 2033? Biometrics? Facial recognition Cryptocurrency? Mobile payments? Subscriptions? Super apps? payment experts VR payments? Excessive optimism/ false
Slide 9: Next step. Create and talk to Traveler Tribes.
Next step. Create and talk to Traveler Tribes. A best guess The known at future psychological behaviour past ?
Slide 10: Next step. Create and talk to Traveler Tribes.
Next step. Create and talk to Traveler Tribes. Psychological Current financial Comfort with new ways of Tribe name Why? profile progressiveness paying for travel in 2033 Opportunity Progressive Pioneering Pathfinders maximization mindset Optimism bias Subscriptions = Excited Experientialists Ambigui
Slide 11: And analyze the age cohorts.
And analyze 1 the age cohorts. Who global travelers who plan to travel in next 12 months (n=10,345) What % of travelers stating they’re comfortable/very comfortable using the following payment systems on trips in 2033 Subscription service Virtual payments within VR Facial recognition payments Crypto
Slide 12: And analyze the age cohorts.
And analyze 100% the age cohorts. Who global travelers who plan to travel in next 12 months (n=10,345) What % of travelers stating they’re comfortable/very comfortable using the following payment systems on trips in 2033 Subscription service Virtual payments within VR Facial recognition payments Cry
Slide 13: Why will younger travelers be less comfortable with progressive forms of payment in 2033?
Why will younger Low use of them currently outside of travelers be less mobile/subscriptions. comfortable with using more Low trust in sharing data with organizations. progressive forms of payment in Resistance to sharing biometric data – even if there’s a clear benefit. 2033? Data security and cybe
Slide 14: NRG has extensive experience working with brands at the cutting edge of financial services
NRG has extensive experience of working with brands at the cutting edge of financial services Developing thought leadership NRG partnered with Onbe, a US-based FinTech, to help them reimagine their annual “Future of Payouts” study—introducing a new level of rigour and turning it into a more effectiv
Slide 15: In Cash to Code, we unpacked consumer and expert sentiment towards the future of money
In Cash to Code, we unpacked consumer and expert sentiment towards the future of money Published in Our analysis January 2023, The Future The Expert What drew from… this white paper Today Perspective Comes Next In-depth quantitative explores… study of 4,300 consumers, ages 18 to 64, including: • 1,5
Slide 16: Neobanks are driving heightened consumer expectations for digital experiences
Neobanks are driving heightened consumer expectations for smooth and responsive digital experiences % of UK consumers who strongly agree with these statements about their bank Neobank users Non-neobank users % of consumers who belong to a neobank It makes it easy for me to access my money 63% 52% 14
Slide 17: However, consumers are still nervous about technological advancement
However, What would your ideal bank look like? UK consumers consumers NEUTRAL Is highly exclusive 12% 29% 58% Is accessible to everyone are still Provides automated financial advice using artificial intelligence 13% 35% 52% Provides financial advice from human professionals nervous about Makes its s
Slide 18: Even consumers who rarely use cash are wary of a truly cashless society
Even consumers who rarely use cash are wary about the prospect of a truly cashless society Predictions for the future of money, evaluated by consumers
Slide 19: We're seeing early signs of a cash renaissance among Gen Z
We’re seeing early signs of a “cash Top reasons for preferring physical cash renaissance” among Gen Z It stops me from 1 accidentally overspending 52% Consumers’ preferred payment mechanism for goods and services UK consumers It’s more convenient than 2 other methods Physical cash Physical cards Dig
Slide 20: Through our work on Brand Fandom, we've pioneered a new way to think about brands
Through our work on Brand Behind the Fandex What Can Fandom Research Tell Us Fandom, we’ve pioneered Your brand fandom score and its comparison to category norms a new way to think How your brand fandom differs across generations about the relationship between consumers What sparks and sustains bran
Slide 21: Thank You
THANK YOU