Tonies Se Class A · XETR:TNIE
Tonies Se Class A — Tonies Se Reg A — Q1 2024 Earnings Presentation
23 slides from Tonies Se Class A's earnings presentation, May 15, 2024
Slide 1: Earnings Presentation Q1 2024
Earnings Presentation Q1 2024 tonies SE | May 15, 2024
Slide 2: Disclaimer
Disclaimer This document contains forward-looking statements. Forward-looking statements can typically be identified by the use of words such as "expects", "may", "will", "could", "should", "intends", "plans", "predicts", "envisages" or "anticipates" or other words of similar meaning. These forward-
Slide 3: Who you have on the call today
Who you have on the call today Tobias Wann Dr. Jan Middelhoff CEO CFO tonies® 3
Slide 4: Agenda
tonies SE | Earnings Presentation Agenda Welcome to tonies Business Update Q1 2024 Results Q1 2024 Outlook 2024 Q&A tonies® 4
Slide 5: We have built the largest interactive audio platform for children
tonies: We have built the largest interactive audio experience platform for children in the world and it’s just the beginning! Density Toniebox activations low high Our products enrich the 7m Tonieboxes and Families in >100 life of >50m people1 88m Tonies sold since countries have Q4 2016 activated
Slide 6: Business model: unparalleled value around a unique product and brand
Business model: We create unparalleled value around a unique product and brand Global category creator and leader – offering a smart connected audio 281 min >70% 1 experience device “Toniebox” for children – unparalleled stickiness average weekly playtime in Q1 24 average monthly active users in Q1
Slide 7: Q1 2024 performance at a glance
Q1 2024 performance at a glance! Results: Toniebox platform grows … fueling the highly predictable Revenue: EUR 78m (+20% YoY) exponentially every year… repeat purchases of Tonies Cumulative Tonieboxes sold Cumulative Tonies over customer lifetime (Q4’16-Q1’24 in #) DACH: EUR 40m (+2%) NA: EUR 28m (
Slide 8: Business Update Q1 2024
Business Update Q1 2024 tonies® 8
Slide 9: Q1 2024: revenue growth of 20% in line with expectations
Q1 2024: revenue growth of 20% in line with expectations - high activations underline robust consumer sentiment Group revenue (EURm) • Revenue growth in line with expectations +20% • Strong Easter business across the different regions 78.3 • Revenue growth affected by: • a strong baseline effect (Q1
Slide 10: Clever Tonies improves our gross margin
We innovate based on our value levers: Our newest format “Clever Tonies” improves our gross margin Our value levers: Gross margin improvement: Clever Tonies have a higher margin due to lower design, production and licensing costs1 1. Internationalization 2. Gross margin expansion 3. Own content/IP 4
Slide 11: Our first tonies Podcast leverages our own content
Our first tonies Podcast leverages our data-based own content to drive engagement Our value levers: Our successful, insights-based own content: Edutainment for kids aged 5 years and above 1. Internationalization Toniebox activity across ARIA bronze weekdays and hours (schematic) medal winner 2. Gros
Slide 12: Rest of world: international markets drive growth
Rest of world: International markets drive growth - we have traction in all our regions Significant increase in retail footprint 2nd biggest player in category1 in mature market in just two years >100k >1m >850k >8.4m Tonieboxes sold Tonies sold since Tonieboxes sold Tonies sold since since market e
Slide 13: Strong performance at Walmart sets stage for expansion
Strong performance at Walmart sets stage for expansion with additional stores and Tonies assortment in 2024 Additional POS Additional shelf space with +350 new stores in H2 2024 in 500 stores in Q3 2024 1,950 +22% increase >30% increase in Walmart POS in Tonies assortment 1,600 2023 2024 Note: numbe
Slide 14: tonies has a strong competitive shield
tonies has a strong competitive shield I. User experience IV. Seasonal build-up • Simple and intuitive design for the usage of kids • Head start of 8 Christmas holiday seasons • Unrivalled stickiness of the product: • Cumulated number of Tonieboxes sold • 281 minutes average weekly playtime1 by quar
Slide 15: Results Q1 2024
Results Q1 2024 tonies® 15
Slide 16: FY 2023 recap: segment reporting introduced
FY 2023 recap: Segment reporting introduced – DACH market already with >16% EBITDA margin Provided on FY & HY basis Total North Rest of Corporate tonies DACH operating Reconciliation America World headquarters group1 in mEUR segments Revenue 165.9 140.4 54.7 360.9 0 0 360.9 Licensing costs -28.0 -13
Slide 17: Q1 2024: Growth driven by international markets
Q1 2024: Growth driven by international markets Revenue growth by region Revenue split Q1 2023 78.3 International +20% Q1 2024 DACH 65.1 49% 40% +2% 78.3 +47% 65.1 60% 51% 39.2 40.2 +49% 27.9 19.0 6.9 10.3 Group DACH North America Rest of World Q1 2023 Q1 2024 tonies® 17
Slide 18: More than 70% of sales generated with Tonies
Q1 2024: More than 70% of sales generated with Tonies Revenue growth by product category Revenue split by product category +20% Q1 2023 78.3 Tonieboxes Q1 2024 Tonies 19% Accessories & Digital 65.1 +16% 20%% 78.3 73% 65.1 56.9 75% +21% 49.2 +83% 12.5 15.1 3.5 6.4 5% 8% Group Tonieboxes Tonies Access
Slide 19: Outlook 2024
Outlook 2024 tonies® 19
Slide 20: Guidance FY 2024
Guidance FY 20241: Continued significant revenue growth and further improvement in profitability Results Guidance FY 2023 FY 2024 >4801 Group revenue (EURm) 361 (>33% YoY) >2001 North America revenue (EURm) 140 (>42% YoY) Adjusted EBITDA margin (%) +4.0% 6-8% Free cash flow (EURm) -5 >10 • Another y
Slide 21: Q&A
Q&A tonies® 21
Slide 22: Meet us on conferences and roadshows
Meet us on conferences and roadshows Results Conference Roadshow MAR 7: Berenberg EU Opportunities Conference MAR 19: Jefferies Pan-European Mid-Cap Conference MAR 19: Jefferies Pan-European Mid-Cap Conference H1 APR 11: FY 2023 APR 15 (FRA), 16 (LON) & 23 (PAR) MAY 15: Q1 2024 MAY 21: Berenberg Man
Slide 23: Investor Relations Contact
Investor Relations Contact Investor Relations Team Contact ir@tonies.com Investor Relations Contact Manuel Bösing Head of Investor Relations Phone: +4915157846012 Mail: manuel.boesing@tonies.com tonies® 23