TrueContext — Investor Presentation (November 2023)
21 slides from TrueContext's investor presentation, November 2023
Slide 1: Corporate Presentation
Corporate Presentation ALVARO POMBO Founder & CEO apombo@prontoforms.com
Slide 2: Intelligence Platform for complex field service
Intelligence Platform for complex field service Adaptive workflows to: Install, maintain, repair Collect critical data Perform analytics and report compliance
Slide 3: Forward-Looking Statements
Forward-Looking Statements Certain written and oral statements included in this presentation may constitute “forward-looking information” which reflect the current expectations of ProntoForms Corporation (“ProntoForms”). For example, statements about market opportunities and ProntoForms’ ability to
Slide 4: We believe asset centric organizations that equip field teams lead their space
We believe that asset centric organizations that equip their field service teams with the most relevant real time field intelligence are leaders in their space. We deliver Field Intelligence through mastery of workflows, data collection and insights for complex field environments.
Slide 5: The role of intelligent technology
The role of intelligent Sensors + Twinning technology 5G + Edge AUGMENT the technician’s intelligence and capabilities Data as Intelligent a Service Apps ENABLE management to learn what really happens out there and continuously improve AI VR/AR
Slide 6: Intelligent apps need to consider the true reality of field service
Intelligent apps need to take into consideration the true reality of field service Provide CONTEXT Truly understand the assets in front of Intelligent Apps the technicians Guide when needed Know when to leave the technician alone Are asset, work order, compliance or EHS-centric when they need to be
Slide 7: Our solution at work...
Our solution at work... GLOBAL MEDICAL GLOBAL GLOBAL HVAC HEAVY MAJOR US NATURAL GLOBAL OIL & GAS DEVICE MANUFACTURER ELEVATOR/ESCALATOR MANUFACTURER GAS AND ELECTRIC PROVIDER MANUFACTURER UTILITY USE CASE: USE CASE: USE CASE: USE CASE: USE CASE: Preventative Maintenance Environmental Health & Warra
Slide 8: Targeted Business Processes and Third Party ROI Case Studies
3 rd Party ROI Case Studies Targeted Business Global Elevator/Escalator Manufacturer Primeline, a division of Vinci 11.6x 12.3x Processes Installation Global Energy Company 3.3x Site readiness – asset history – parts required Training Maintenance Reduce training cycle – increase Hand-offs – complian
Slide 9: Forms focused products vs. competitors
Forms focused Checklists within work Pro Developers products order management systems Easy to Implement Out of the box system integrations ✓ Limited Their native system only Native apps for all mobile & desktop platforms ✓ Custom Branding ✓ ✓ No Code Form Builder ✓ ✓ ✓ Intuitive Workflows Adaptive l
Slide 10: Powerful SaaS Financial Model
Powerful SaaS Financial Model High value Operating leverage – Leverage translating subscription strong gross margins to value
Slide 11: Growing Customer ARR Base ($24.7M) driving Revenue Growth
Growing Customer ARR Base ($24.7M) driving Revenue Growth Growth Bessemer Capital Efficiency Index Annual ARR growth Quarterly ARR growth 5-year Capital efficiency index: 1.23 5-year growth $12.2M ARR Capital consumed: $9.9M $27M from inception: 0.88 No more capital needed to get to $25M ARR and bey
Slide 12: ARR Base (Sep 30, 2023) – USD $24.7M
ARR Base (Sep 30, 2023) – USD $24.7M Growth QoQ YoY Q3’23 4.2% 18.4% April 10 Deal Q2’23 7.4% 18.7% $880k (4%) 17% Q1’23 2.4% 12.6% Q4’22 3.3% 9.1% Q3’22 4.5% 8.4% 54% 29% TTM Retention Gross Net Enterprise (>2,500e) 95% 114% Commercial (100-2,500) 90% 108% SMB (<100) 82% 97% TOTAL 91% 109% Enterpri
Slide 13: Growth and Profitability Profile
Year Over Year ARR Growth Growth and 20% 15% Profitability Profile 10% 5% 0% Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 2019 2020 2021 2022 2023 YTD Non GAAP Op Loss (NGOL) ARR Growth (YoY) 27% 9% 16% 9% 18% 200,000.00 - Recurring Revenue (200,000) 27% 18% 13% 11% 14% Growth (YoY) (400,
Slide 14: Operating Leverage
Operating Leverage 90%+ GROSS MARGIN ON RECURRING REVENUE In 2023 will generally hold overall OPEX steady while optimizing Enterprise go-to-market. Percentages will reduce as we grow revenue and reach profitability. Increased investment in Enterprise Sales –roughly 50% but will reduce as % Moderated
Slide 15: Benchmarking
Benchmarking Size of Company (2021 GAAP Revenue) MARKET PFM YTD’23 All respondants $5MM -$25MM $25MM -$50MM $50MM -$100MM >$100MM Rule of 40 usually drives valuation Gross Margins • Markets favour cash control Subscription Gross Margin 91% 77% 76% 78% 82% 75% Rule of 40 driven by Sales efficiency Sc
Slide 16: Key SAAS Metrics
Key SAAS Metrics Sales conversion (Increase in Rec Rev/S&M PY) CAC payback (S&M/Gross ARR bookings x GM%) vs S&M Spend Rule of 40 (TTM) (FCF/TR + ARR Growth)
Slide 17: Objectives
Objectives Rule of 40 for real Sales Conversion through big deals at a reasonable clip is the key – maturing & targeting Highest retention raises bar on its own – enterprise & targeting High Margins allow for compounding Demonstrate that high gross margins could produce high net margins Maximum valu
Slide 18: Truecontext Management Team
Truecontext Management Team ALVARO POMBO – Founder and Co-CEO MICHAEL KRAMER – CRO 30 years of leadership and telecommunications experience, primarily around Field Automation 20 years of experience in the SaaS industry Previously CIO and VP of Global IT for Alcatel Held CRO roles at both BlueRidge.A
Slide 19: ProntoForms Board of Directors
ProntoForms Board of Directors D. NEIL MCDONNELL – Chairman PHILIPPE DECK – Member 25 years of experience building enterprise software companies 20 years experience in technology company operations, leadership, and merchant banking Current Chair of Quorum Information Technologies Inc. Former Directo
Slide 20: ProntoForms Financial Overview (in 000's USD)
ProntoForms Financial Overview (in 000’s USD) 2023 2022 2021 2020 Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Q3 Revenue $6,162 $6,123 $5,772 $5,611 $5,463 $5,212 $5,041 $5,007 $4,892 $4,841 $4,613 $4,711 $4,550 Recurring 5,959 5,788 5,428 5,290 5,225 4,969 4,891 4,796 4,663 4,550 4,306 4,307 4,056 Pro & ot
Slide 21: For More Information
FOR MORE INFORMATION Alvaro Pombo Philip Deck David Croucher co-CEO co-CEO CFO apombo@prontoforms.com pdeck@prontoforms.com dcroucher@prontoforms.com