Telefonaktiebolaget LM Ericsson Class A · OMXSTO:ERIC_A
Telefonaktiebolaget LM Ericsson Class A — Ericsson — Investor Presentation (June 2016)
20 slides from Telefonaktiebolaget LM Ericsson Class A's investor presentation, Jun 29, 2016
Slide 1: Public Safety goes personal
Public Safety goes personal Ericsson ConsumerLab 2016
Slide 2: Objectives
To examine consumer attitudes, expectations and perception on public safety, from a ICT perspective To understand the gap between Consumers expectations and government provided services. OBJECTIVES To examine the balance in terms of safety and privacy and the effect that ICT solutions for Public Saf
Slide 3: Scope
Scope In this study we look into the topic of safety, meaning; 1 being in control and feeling protected from harm or other non-desirable outcomes, like crime and accidents. We consider in this context three ways for local authorities 2 to offer increased safety in the public space: Information shari
Slide 4: The engaged citizen
The engaged citizen High expectations on city 1 authorities and public safety agencies Citizens are increasingly using the 2 internet for their own personal safety Closing gap between 3 personal and public safety Pressure on city authorities 4 to engage in public safety Ericsson Internal | 2016-06-2
Slide 5: Methodology
Methodology Stockholm London New york Istanbul Dubai Quantitative study: Online survey. Sample: 750 respondents in New York, London, Istanbul and Dubai, 500 respondents in Stockholm This represents the view of 17 million consumers aged 15-65 Ericsson Internal | 2016-06-29 | Page 5
Slide 6: Key findings
Key findings Citizens actively engage in Cities are not safe enough personal safety › Only one in three perceive › Three in four already use their city to be safe emergency apps or functions on their smartphones, and many express a high interest in using more security apps › Dubai is the exception a
Slide 7: Key findings
Key findings Surveillance technology is welcome The smartphone safety paradox but not at the cost of privacy › Around 40 percent feel safer when out › Half of the smartphone users and about with a smartphone surveyed would like to see more police and surveillance technology in public places › One in
Slide 8: Mixed feelings about safety in the city
Mixed feelings about safety in in the city › A majority of people say that their city is, if not safe, at least not dangerous Dubai › Dubai is on one end where over 70 percent Istanbul say their city is safe and Istanbul in the other end where only 14 percent think their city is London safe › Even i
Slide 9: Safety – A positive and negative trend
Safety – A positive and negative trend › A strong negative trend in Istanbul due to mayor terrorist attacks Dubai › In Stockholm the city is perceived to be less Istanbul safe despite a fall in crime according to Swedish National Council for Crime London Prevention, Swedish Crime Survey, 2015 › Duba
Slide 10: Perception versus reality
Perception versus reality Perception of where the dangers lay may not be the same thing as where the dangers really are › Though many have experienced traffic Crime (robbery, assault etc) accidents, and it is the most common amongst dangers, the fear of crime and Traffic accidents attacks is noticea
Slide 11: Activating personal safety
Activating personal safety Today, many citizens are taking the matter of personal safety into their own hands by using internet-enabled services and tools and engaging with their social networks. Many more express an interest in engaging. 60.00% 60,0% 50.00% 50,0% 40,0% 40.00% 30,0% 30.00% 20,0% 20.
Slide 12: The use of smartphone apps to reduce the feeling of unsafety
The use of smartphone apps to reduce the feeling of unsafety Interest levels for the following smartphone apps and functions Source: Ericsson ConsumerLab, Public Safety Goes Personal, 2016 Base: 3,500 smartphone users in Dubai, Istanbul, London, New York and Stockholm Ericsson Internal | 2016-06-29
Slide 13: Safety paradox
Safety paradox Being less risk-averse and more adventurous thanks to the feeling of security a smartphone brings, citizens may actually find themselves in more dangerous situations than they would otherwise. Source: Ericsson ConsumerLab, Public Safety Goes Personal, 2016 Base: 3,500 smartphone users
Slide 14: Impact on feeling of safety
Expectations on the city Public lighting and numbers of visible police are the top factors dictating how safe citizens feel in public places Perceived presence and impact on feeling of safety and security elements in public spaces Impact on feeling of safety Higher safety Lighting Police CCTV Health
Slide 15: CCTV approved for major incidents
CCTV approved for major incidents › CCTV surveillance is approved in public Prevent terrorist attacks places if used for major threats to the safety Crime investigation such as terrorism and crimes Crime prevention Accident investigation › The support however plummets when it Accident prevention com
Slide 16: Uncertainty builds privacy concerns
Uncertainty builds privacy concerns 40% 35% 30% 25% 20% 15% 10% only 15 percent say that they not are concerned at all that 5% surveillance data is being used to undermine their privacy 0% Personal Footage will Not Data will be Not knowing CCTV The information be stored knowing used to who is footag
Slide 17: Innovating public safety
Innovating public safety Amount of people that would be highly positive to these concepts. Source: Ericsson Consumerlab Public safety goes personal, 2016 Base: Smartphone Source: users Ericsson New York, London, ConsumerLab, Stockholm, Public Safety GoesIstanbul, Personal,Dubai 2016 Ericsson Interna
Slide 18: The joint road to public safety
The joint road to public safety Citizens seeing the internet as a means for personal safety opens up routes for interaction with authorities By using information on Privacy concerns over social networks for their new security technology own safety, citizens also mean authorities contribute to the ne
Slide 19: Public safety goes personal
public safety goes personal PEOPLE SMART CITY TECHNOLOGY SECURITY TECHNOLOGY MAKES US MORE INFORMED AND ALLOW US TO TAKE SMARTER DECISIONS. CONSUMERS EXPECT THE CITY TO PROVIDE SMART SERVICES. TECHNOLOGY ENABLE THE SMART CITY. Ericsson Internal | 2016-06-29 | Page 19
Slide 20: Ericsson
ERICSSON