Slide 1: Investor Presentation
Investor Presentation February 27, 2026
Slide 2: Disclaimer
Disclaimer Forward-Looking Statements These materials contain forward-looking statements. These forward-looking statements generally can be identified by references to future periods. These forward-looking statements address various matters including financial guidance and projected estimates includ
Slide 3: Strong Q4 & Full Year results and strategic position
Strong Q4 & Full Year results and strategic position Q4 Business Highlights AI is a Positive Force Q4 Financial Highlights Strength AI relies on NIQ’s OCC Revenue1 grew 5.7% in EMEA & Americas, our proprietary, governed, data & 410 bps of margin largest markets moat expansion2 Revenue algorithm AI d
Slide 4: Q4 & FY 2025 Update
NIQ Q4 & FY 2025 Update EE
Slide 5: AI is a positive force within the NIQ Ecosystem
AI is a positive force within the NIQ Ecosystem BRANDS Differentiated AI-enabled Ecosystem RETAILERS Massive data moat build on scale, breadth & depth Ecosystem AI enables all NIQ revenue & mission-critical value AI-powered product innovation AI-driven profitable growth & efficiency CONSUMERS © 2025
Slide 6: NIQ is a category-defining, global consumer intelligence platform
NIQ is a category-defining, global consumer intelligence platform Global presence in 90 countries covering $7.4T+ of consumer spend and ~82% of world’s population Branded manufacturers Retailers FY 2025 revenue APAC 16% Americas 40% Adjacent verticals1 EMEA 44% Data channels Select industries Retail
Slide 7: NIQ's AI-Powered Ecosystem delivers the Full-View
NIQ’s Al-Powered Ecosystem delivers the Full-View Unexpected channel Big location DATA TYPES & Winning pricing SOURCES: strategy Retailer point of sale UNDERSTANDING & INSIGHTS Killer product E-commerce PLATFORM S & Transaction Log Delivering the HUM AN & APPLICATIONS Customer Full View: segment Sho
Slide 8: NIQ unique and massive data asset perfectly suited to drive AI-powered insights
NIQ unique and massive data asset perfectly suited to drive AI-powered insights 1. Global Scale & Breadth 2. Protected & Trusted 3. Harmonized & Granular al Intelligen Retailer point-of-sale tifici c Ar e Codify Consumer panel egorize eCommerce / DTC Enrich Connect Cat Small / local business Emergin
Slide 9: NIQ's proprietary LLM is the backbone of our AI-powered product suite
NIQ’s proprietary LLM is the backbone of our AI-powered product suite Enhanced processing performance 160 Petabytes of data managed Advanced data categorization and attribution Proprietary NIQ LLM Highest standards of data quality and accuracy Vertically tailored datasets delivered on demand Client
Slide 10: The Full View
AI-driven data processing enables The Full View: Unmatched granularity & ultra-rich insights SKU-level Data The Full View Consumer purchased these items together $7.2T purchases globally, 220M products, in-store and online Consumer Data Attribute Data Demographic: Male, Age 30 – 35 Zero sugar Buying
Slide 11: AI embedded broadly across the NIQ product suite
AI embedded broadly across the NIQ product suite NIQ solutions Intelligence Activation (~80% of revenue) (~20% of revenue) Measure: Global omnichannel reads across Act: Custom, predictive analytics built Client Value retail measurement & consumer panel upon measurement data Omnichannel Measurement (
Slide 12: Deploying AI expertise effectively, driving profitable growth
Deploying AI expertise effectively, driving profitable growth AI capabilities… …driving operating efficiencies… …and increased profitability 85% 160 AI has reduced manual reports by Data ingestion 76K Petabytes of data managed and processing at scale 11K ~28K Increased automation 2023 2025 AI models
Slide 13: Financial Overview
NIQ Financial Overview
Slide 14: Strong Q4 financial dashboard
Strong Q4 financial dashboard Organic CC Revenue Growth1 Ann. Intelligence Subscription Revenue2 Net Dollar Retention3 5.7% $2,877M +7% 105% Q4 2025 Revenue: $1,139M Q4 2024: $2,700M Q4 2024: 106% Net Loss Adjusted EBITDA4 Adjusted EBITDA Margin4 $(32)M +$141M $289M +30% 25.4% +410 bps Q4 2024: $(17
Slide 15: Strong Q4 financial dashboard
Strong Q4 financial dashboard Three Months Ended December 31, Twelve Months Ended December 31, (in millions) 2025 2024 Y/Y Growth 2025 2024 Y/Y Growth Reported revenue $1,139.1 $1,042.8 9.2% $4,198.4 $3,972.6 5.7% Organic constant currency revenue growth1 5.7% 5.7% Reported operating (loss) income $
Slide 16: Track record of strong organic revenue growth, margin expansion and cash flow conversion
Track record of strong organic revenue growth, margin expansion and cash flow conversion PF Revenue ($M)1 PF Adj. EBITDA ($M)1 Free Cash Flow ($M)1 $4,198 $36 $917 $3,947 $729 $3,765 $656 $3,622 $570 $(225) $(244) $(284) 2022 2023 2024 2025 2022 2023 2024 2025 2022 2023 2024 2025 % organic constant
Slide 17: High visibility into our revenue growth algorithm
High visibility into our revenue growth algorithm GROW +5.7% FY 2025 YoY PENETRATE organic constant currency revenue growth UPSELL & Adjacent & high- Predictable CROSS-SELL growth markets revenue growth ⚫ High-growth emerging markets ADD VALUE New capabilities ⚫ SMBs and solutions ⚫ Adjacent vertica
Slide 18: Consistently strong revenue growth metrics
Consistently strong revenue growth metrics OCC total revenue growth YoY %, incl. GfK 5.0% 7.3% 7.1% 5.6% 5.7% 5.7% 5.8% 5.7% OCC Intelligence revenue growth YoY %, incl. GfK 6.5% 7.5% 7.3% 6.3% 6.4% 7.5% 6.6% 7.7% $3,000 Annualized Intelligence subscription revenue ($M) Contractually recurring Intel
Slide 19: Strong revenue retention
Strong revenue retention Intelligence Intelligence Subscription NDR % GDR1 % 106 104 105 105 104 104 104 104 105 105 105 104 104 104 104 105 103 104 103 103 102 103 102 101 99 99 99 99 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 97 97 ~80% of total revenue in 2025 ~67% of total revenue in
Slide 20: Continued Adjusted EBITDA growth and margin expansion
Continued Adjusted EBITDA growth and margin expansion LTM Pro Forma Adj. EBITDA ($M) Pro Forma Quarterly Adj. EBITDA margin % Quarterly Net Income (Loss) ($M) ($173.9) ($189.2) ($196.4) ($163.2) ($73.7) ($14.1) ($198.6) ($32.2) • Expanding profitability largely due 917 to operating efficiencies from
Slide 21: Strong free cash flow inflection in Q4
Strong free cash flow inflection in Q4 Total LTM Free Cash Flow ($M) Leverage Ratio 250 235 40 6.4x 5.8x -225 -284 3.3x <3.0x 2023 2024 2025 2026 2023 2024 2025 2026 Guidance Guidance Note: For the year ended 2023, gives effect to the GfK Combination and the GfK Panel Divestiture as if both occurred
Slide 22: Summary financial outlook
Summary financial outlook First Quarter Guidance Full Year Guidance Revenue (as reported) $1,049M - $1,052M $4,439M - $4,452M Revenue growth: as reported 8.6% - 8.9% 5.7% - 6.0% organic constant currency 4.5% - 4.8% 5.0% - 5.3% Adjusted EBITDA $219M - $222M $1,043M - $1,060M Adj. EBITDA growth: as r
Slide 23: Appendix
NIQ Appendix
Slide 24: Revenue to Pro Forma Revenue (excl. Russia) reconciliation
Revenue to Pro Forma Revenue (excl. Russia) reconciliation Commentary Year ending December 31, a Gives effect to the GfK Combination as if it had occurred on January 1, 2022 a. (in millions) 2022 2023 2024 2025 b Gives effect to the deconsolidation of Russia operations that occurred in 2024 b. Reven
Slide 25: Pro forma organic constant currency revenue (excl. Russia) growth reconciliation
Pro forma organic constant currency revenue (excl. Russia) growth reconciliation Year ending December 31, (in millions) 2024 2025 Current Period Pro Forma Revenue (excl. Russia) $3,947.3 $4,198.4 Prior Period Pro Forma Revenue (excl. Russia) 3,765.4 3,947.3 Pro Forma Revenue (excl. Russia) YoY % gro
Slide 26: Net income to Pro Forma Adjusted EBITDA reconciliation
Net income to Pro Forma Adjusted EBITDA reconciliation Commentary Year ending December 31, (in millions) 2023 2024 2025 a Covers employee separation, consultancy fees, and non-recurring technology a. investment costs Pro Forma loss from continuing operations attributable to NIQ ($612.7) ($735.2) ($3
Slide 27: Net income to Adj. EBITDA reconciliation – Quarterly
Net income to Adj. EBITDA reconciliation – Quarterly Commentary Quarter ending, (in millions) Q1’25 Q2’25 Q3’25 Q4’25 2025 a. a Covers employee separation, severance costs, consultancy fees, and non-recurring Net loss attributable to NIQ1 ($73.7) ($14.1) ($198.6) ($32.2) ($353.3) technology investme
Slide 28: Free Cash Flow Reconciliation
Free Cash Flow Reconciliation Three Months Ended December 31, (in millions) 2025 2024 Net cash provided by operating activities $188.7 $68.3 Cash paid for capital expenditures (97.8) (92.3) Free Cash Flow $90.9 $(24.0) Cash paid for interest 58.8 94.5 Unlevered Free Cash Flow $149.7 $70.5 Year Ended