Athens International Airport S.a · ATHEX:AIA
Athens International Airport — Investor Presentation
40 slides from Athens International Airport's investor presentation
Slide 1: Athens International Airport – athens
Athens International Airport athens 2013 - 2016 2016 - 2019
Slide 2: Brand Essence: An Ancient city, Hip and contemporary
Μάρκετινγκ Σχεδιασµός Αθήνας 2013 Η Ανταγωνιστική Ταυτότητα Brand Essence: An Αncient city, Hip and contemporary Values: Ancient Spirit/ Energy, Youthful & lively , Cultural Edification, Wisdom, Infinity, Innovation & Creativity , Entertaining, Rejuvenation, Friendly & Welcoming Attributes: Historic
Slide 3: Athens: the competitive identity
Αθήνα Η ανταγωνιστική Ταυτότητα Athens is the historical capital of Europe. A real-life ancient city; it has lived and breathed for 3,400 years. An ancient but also modern metropolis. A fusion of past (historical and mythical), present (modern and lively) and future (innovative and creativ- ity). Wi
Slide 4: An ancient city
PITCH An ancient city PERFECT • A real life ancient city with vibrant energy • Getting its groove back • Enjoy a trendy cocktail while gazing at the Acropolis • City by the sea just minutes away from its center – with swimming until October • Art-deco inspired urban luxury accommodation
Slide 5: I'm an Athenian. Speak Athenian. Be an Athenian
Η Marketing Greece σε συνεργασία µε τον ∆ιεθνή Αερολιµένα Αθηνών και µε την αιγίδα του ∆ήµου Αθηναίων δηµιουργεί τη νέα ψηφιακή καµπάνια “I’m an Athenian Speak Athenian. Be an Athenian” Πλατφόρµα επικοινωνίας για ενέργειες µε επίκεντρο την Αθήνα ως city breakπροορισµό.
Slide 6: Are you ready to speak the new Athens vocabulary?
Είστε Έτοιµοι να Μιλήσετε το Νέο Λεξιλόγιο της Αθήνας;
Slide 7: The campaign: Artgasm
Η καµπάνια Artgasm Chromocanvas Σύνθεση νέων λέξεων που αποτυπώνουν µε φαντασία την Walltherapy ξεχωριστή αθηναϊκή εµπειρία µέσα από ένα µοναδικό Philosofa συνδυασµό ιστορίας, σύγχρονης ζωής και αστικής κουλτούρας της αθηναϊκής µητρόπολης. Aphrawdite ∆ηµιουργία ενός νέου λεξιλογίου για την Αθήνα, µε
Slide 8: #ImAnAthenian
#ImAnAthenian
Slide 9: Communication goals: forming a community of Athenians
Στόχοι επικοινωνίας _Ανάδειξη και γνωστοποίηση της Αθήνας µέσα από τα εργαλεία της καµπάνιας και µέσα από την βιωµατική παρουσίαση των εµπειριών µε φωτογραφίες χρηστών _∆ηµιουργία διάδρασης και αλληλεπίδρασης του κοινού στα µέσα κοινωνικής δικτύωσης _Ενεργή και συνεχή συµµετοχή του κοινού _Σχηµατισµ
Slide 10: Target audience
Κοινό Στόχος _Κοινό: 24-40 για την δυναµική διάδοση του µηνύµατος και την πραγµάτωσή του _Ελληνικό και διεθνές κοινό _Κύριες αγορές: Ευρώπη-Αγγλία, Γαλλία, Γερµανία-Αµερική, Ρωσία, Σκανδιναβικές χώρες, Τουρκία, Βαλκάνια, Μέση Ανατολή
Slide 11: Communication tools
Εργαλεία επικοινωνίας _Campaign Website _Mobile Application _#ImAnAthenian _Innovative Visuals _Tumblr Page _Gamification (Athenian vocabulary creation game) _Inspirational Video Artgasm _Digital Plan _Creative Social Media Plan Chromocanvas _Discover Greece Walltherapy _Public Relations Plan Philos
Slide 12: #ImAnAthenian
#IimAnAthenian /Aphrodite (Greek goddess of beauty, love and desire) + raw/ (noun) In the ancient years, Athenian ladies were admirable for their elegance, beauty and charm. Still are. Bean . #ImAnAthenian THISIS aTHens!
Slide 13: Artgasm
Artgasm /Art + orgasm / (noun) It is a huge pleasure to be so close to so many incredible pieces of art. Seele bean mNiesntiw Athenian. #ImAnAthenian
Slide 14: Me sé + ants
Me sé + ants/ (noun) The Athenian nature is to be social, communicative and restless. Scan to download Speak Bean ela yNissntiee Athenian. #ImAnAthenian THIS IS aTHens!
Slide 15: Bistrocracy
rocraoy /Bistro + cracy (Greek suffix for rulling) / (noun) The Athenian nightlife often involves casual drinking and dining. Bean Athenian. #ImAnAthenian
Slide 16: Cerapicat
tr Cerapicat. /Ceramic + art/ (noun) How unusual is it to catch a cat hanging around a piece of art? In Athens, not at all! . Scan to download Bean ae — i Athenian. #ImAnAthenian THIS IS aTHens!
Slide 17: Charispattica
Charispattica /Charisma (Greek word for charm) + Attica/ (noun) If you believed Athens is the Acropolis, then start thinking of the Attica beaches, hidden gems and plan a longer stay. ORO ha Scan to doula Seele Bean | ol es aR mobile app. Athenian. Athenian. al i aT ® #ImAnAthenian THIS IS athens!
Slide 18: Chromocanvas
/Chroma (Greek word for color) + canvas / (noun) The Athenian sky is nature's canvas of breathtaking painting. : to download Bean the Athenian + ic mobile app. Athenian. #ImAnAthenian THIS IS aTHens!
Slide 19: Citrodrop
Ren Citrodrop /Citrus + dromos (Greek word for street) / (noun) The warm aroma of the citrus fruits fills your senses while you are walking through the Athenian streets. Bean #imAnAthenian THIS IS aTHens!
Slide 20: Cool P koulouri
/Cool P koulouri (Greek bagel with sesame) / (noun) The Athenian habit of discovering the city secrets with the coolest snack on hand, originated from Thessaloniki. Scan to download Bean the Athenian Athenian. #ImAnAthenian
Slide 21: Demoocracity
emocracity /Democracy + city/ (noun) The Athenian experience will only be complete once you realize democracy was founded here, in the city of Athens. Scan to download Speak Bean the Athenian Niventie Athenian. mobile app. #ImAnAthenian
Slide 22: Eestasea
Eestasea /Ecstacy + sea/ (noun) When you are in Athens, you are always one hour away - at the most - from a beautiful seaside. How exciting is that? Scan to download Bean the Athenian mobile app. #imAnAthenian aTHens! 548
Slide 23: Gigabright
on e | Gigabright /Giga (Greek word for large) + bright / (adjective) Load your "hard-drive" with Athenian sunny days. They will get you through cold winter. Scan to download the Athenian mobile app. THIS IS aTHens! Bean
Slide 24: (moun)
(moun) An Athenian paradox: Uber - hipsters under the 2.500 year -old Acropolis.
Slide 25: Lunchphoria
anchphoria /Lunch + euphoria / (noun) Virgin olive oil on juicy salad, souvlaki and pitta with refreshing yoghurt dip, authentic retsina. All it takes for lunch euphoria. Seele bean yNivsutew Athenian. #ImAnAthenian
Slide 26: Marathrone
> { if i \ \ \AY NX WN Z Ds oS \\ » ‘ Marathrone /Marathon + throne/ (noun) Phidippides ran 42 kilometers to Athens, carrying news of the stunning victory against the Persian army. A recognition all runners deserve for participating in the annual course. Bean . Athenian. #ImAnAthenian
Slide 27: Metroancient
#ImAnAthenian - Nea, Metroancient /Metropolis + ancient / (adjective) A metropolis constantly redefining itself, balancing between a wondrous past and a challenging future. Scan to download Speak Bean ee Nineties Athenian. #imAnAthenian THIS IS Al aTHens! Gretce 1X]
Slide 28: Monastirakit
#ImAnAthenian stiraKIT oe «eae (the Athens open market) + kit / (noun) Your kit for the absolute Monastiraki exploration: flat shoes, bargaining mood and curiosity. Scan to download Bean the Athenian i i mobile app.
Slide 29: Ouzology
/Ouzo + logy (Greek suffix) / (noun) To master the pleasure of "ouzo" , the famous Greek aperitif, you need local friends to teach you how. Scan to download Neele Bean babies rNiveneim Athenian.
Slide 30: Panoamazing
/Pano + amazing / (noun) Enjoy your dinner on the peak of the Lycabetus Hill with the whole city of Athens at your feet. oe Athenian” PR re ian. een i mobile app. enian. #ImAnAthenian THIS IS aTHens!
Slide 31: Philosofa
Wlosoa /Philosophy + sofa/ (noun) The Athenian habit of sitting comfortably and philosophising. Scan to download the Athenian Rean mobile app. THIS IS aTHens!
Slide 32: Relaxsyn
a : Relaxsyn /Relax + syn (Greek word for plus) / (adjective) Romantic walks, sunset at the Acropolis, great hotels with great spas, stylish wine bar evenings, these are just a few things to do during a relaxing weekend in Athens. Scan to download Bean the Athenian mobile app.
Slide 33: Sandalsgain
/Sandals + gain / (verb) Do not leave Athens without your classic handmade leather sandals from Monastiraki and gain everyone's attention. Scan to download an the Athenian Bear mobile app.
Slide 34: Taratsada
Taratsada /Taratsa + ada (Greek suffix) / (noun) An Athenian terrace is a must urban spot for great view, classic cinema films or simply a place to sleep when the temperature hits high during summer. Scan to download the Athenian an mobile app.
Slide 35: Theatricult
#ImAnAthenian - Theatricuat /Theatre + cult/ (adjective) Theatre was born here, in Athens and performs everywhere from the Odeon of Herodes Atticus to small experimental scenes. Scan to download the Athenian Bean mobile app. #ImAnAthenian ATHENS
Slide 36: Unlimnited
e- t Unlimnited /Unlimited + limni (greek word for lake) / (adjective) Vouliagmeni lake is a miracle of nature in Athens, with limitless options for restless visitors. Scan to download Speak Bean the Athenian : : mobile app. rNiventie Athenian. #ImAnAthenian THIS IS aTHens! on
Slide 37: Walltherapy
SS Se . % > A hera /Wall + therapy / (noun) New York Times calls Athens "a contemporary mecca for street art in Europe". Watching one of the 2,000 or so street artists painting around the city can be a refreshing feast for the eyes. Seele Bean riveree Athenian. #ImAnAthenian
Slide 38: Athenlants
henian #ImAnAt There are simply not enough words to describe this citys read more ~> y Athenlants i> noun / Athenian'+ ants MARKETING
Slide 39: Share your Athenian experience!
Share your Athenian experience! Join the Athenian campaign now! Create Select & Share the New Athenian Vocabulary Then, to get the chance to be the lucky winner of a 3-day trip for two in the city of Athens, fill in your details and enter the draw!
Slide 40: #ImAnAthenian
aa axsyn Spea k Be ‘ A@enian. Abenian. #ImAnAthenian MARKETING Ch