Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — 2024 European Shopper Trends Webinar
12 slides from Niq Global Intelligence's conference presentation, Oct 17, 2024
Slide 1: Winning Hearts in an Increasingly Skeptical World
Winning Hearts in an Increasingly Skeptical World Strategies to Boost Loyalty © 2024 Nielsen Consumer LLC. All Rights Reserved. Confidential and proprietary
Slide 2: Today's presenters
Today’s presenters Karolina Petra Flaht-Soroka Süptitz Client Business Partner, Syndicated Solutions Leader Consumer & Marketing Insights Consumer & Marketing Insights NIQ GfK – An NIQ Company karolina.flaht-soroka@nielseniq.com petra.sueptitz@nielseniq.com Confidential and proprietary © 2024 Nielse
Slide 3: Retailer + Shopper, Brand + Consumer
Retailer + Brand + Shopper Consumer Confidential and proprietary © 2024 Nielsen Consumer LLC. All Rights Reserved. 3
Slide 4: Activate shopper loyalty
Lower loyalty towards retailers is a fact • Now is the moment for shoppers to re-establish channels and Activate • stores repertoire Focus on building / re-building shoppers loyalty now. shopper Value for money, shopping experience, easyness to find product loyalty quickly are the top store choice d
Slide 5: How to boost brand loyalty?
How to boost brand loyalty? Confidential and proprietary © 2024 Nielsen Consumer LLC. All Rights Reserved. 5
Slide 6: Activate brand loyalty
Activate brand loyalty Define your reason for being • Trust and love are crucial for the success of brands. Deliver what you promise and offer products that address people's values. Don’t let the “noise” get in the way • Crises underscore the value of trends and influence their trajectory. Reinvent
Slide 7: Strategies to boost loyalty
Strategies to boost loyalty Always consider The Full View • Shopper and brand loyalty are two sides of one coin. Loyalty has to be earned • Value for money, experience, simplicity and personalization are key factors for your strategy. • Don't miss the momentum - compete for attention for loyalty pro
Slide 8: Shopper Trends, Consumer Life, Loyalty Programs
Shopper Trends Consumer Life Consumer Life Loyalty Programs Loyalty Programs Confidential and proprietary © 2024 Nielsen Consumer LLC. All Rights Reserved. 8
Slide 9: NIQ Shopper Trends 2024
NIQ Shopper Trends 2024 Contact your local NIQ representative Decode the evolving retail landscape and store performance to forge retention and conversion NIQ’s Shopper Trends is an annual syndicated Survey-Based Solution that Embrace change Understand Measure Prepare Keep pace with changing Underst
Slide 10: Unlocking Consumer Insights on Loyalty Programs
Unlocking Consumer Insights Contact your local NIQ representative on Loyalty Programs Key Topics Target Audience 1. General purchase habits • 18-65 years old ▪ Retailer preferences (including • Main grocery shoppers and personal care & online) purchase influencers • Shopping frequency and patterns •
Slide 11: NIQ Consumer Life
NIQ Consumer Life The longest running study projecting how life evolves across 26 global Seize Tomorrow’s Opportunities markets Shifts in consumers’ Contact values introduce new expectations your local NIQ for what brands need to do to stay representative at X@nielsenig.com relevant in people’s live
Slide 12: Thank You.
Thank You. Should you wish to receive the full presentation please contact us and one of our representatives will be in touch with you shortly. © 2024 Nielsen Consumer LLC. All Rights Reserved. Confidential and proprietary
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