Function X — Viggle — Investor Presentation (October 2015)
25 slides from Function X's investor presentation, Oct 5, 2015
Slide 1: Viggle: Entertainment Marketing and Rewards
viggle Entertainment Marketing and Rewards
Slide 2: Safe Harbor Statement
Safe Harbor Statement 1933, as amended, 1934, as amended, “pelieve,” “expect” “wil” “anticipate,” “Intend,” “estimate.” “project” “plan,” “assume” ing statements, timatedtutu cted costs, fut ct ‘those statements. Over time, our actual results, factors, many of achieve liited, resources, ‘divert ‘man
Slide 3: Company Overview
Company Overview Entertainment marketing platform using rewards to drive discovery and engagement x viggle vy) + Viggle helps guide consumers ciate various forms of media consumption in several w: ~ Television enhancement 077 Distributed reminders Share Price - Publishing & social distribution UTM R
Slide 4: Wetpaint is one of the fastest growing entertainment news destinations
Wetpaintis one of the fastest growing entertainment news destination formillennial women. Covering the latest in television, music, and pop culture, Wetpaint reaches over 12MM entertainment enthusiasts on a monthly bask: Mold Me Closer, Creepy Dan Armed with a proprietary Social Distribution System,
Slide 5: Company Overview (continued)
Company Overview (continued) + Viggle and Sportech have teamed up to enter the daily fantasy . sports market DraftDay Gaming Group 2 tacestoaiy Fantasy sports ste Over $30mm of prize winnings paid out to date - Focused on the B2B market allowing consumer brands entry with tumkey solutions Viggle own
Slide 6: Management Team
Management Team Robert F.X. Sillerman Chairman & CEO card IPO 260M Oct 2013 * Senes as Chaitman and CEO of SFX Entertainment Inc. (NASDAQ:SFXE) * Producer of live entertainment events and electronic music culture festivals + Sold'to Apollo Global Management * Imerestsnclued Eis Presley Entries, Sale
Slide 7: Management Team Continued
Management Team Continued Kyle Brink General Manager and Head of Product Development + Kalehas nen mang games and consumer sofware fron 20 years on mie de fa he sett Fpeewcay Totes) Sia Tin tne Germ, Faray Fes el Deal oe Na Rachel Quigley Euitor in Chief, Wetpaint + Former News Director and Managing
Slide 8: The Problem
The Problem This landscape has become increasingly more crowded Consumers want to discover and engage with content Media Compan need to generate meaningful audiences Marketers want to reach verified audiences
Slide 9: Our Solution
Our Solution One platform to connect media companies, marketer! and consumers Consumers eam points for consumption and engagement 3x Media Companies can promote content and verty audiences Marketers target media across the platform using 1** party data
Slide 10: Discover new and engage with TV programming
Discover new and engage with TV programming ACR technology can identify programming on 175 channels 24/7 Earn points during any live program or that aired in the last 7 days, promoted programming earns bonus points Te) x Play along with companion games such as trivia and fantasy sports for mg additi
Slide 11: Viggle Music
Vi VIQQ Music Discover songs ‘and redeem for free music ACR technology can identify 9mm S Match against promoted music and 425 earn bonus points Purchase music orredeem. for free tracks in the Viggle Store
Slide 12: Viggle Web
Viggle Web Video Earn points while watching online video Log into Viggle-enabled websites with your Facebook account 425 Watch video and eam points for each engagement
Slide 13: Earn rewards while out of the home
Vioale VIggieé Earn rewards while out of the home Geo-fencing, bluetooth beacons and other location services verify presence Push notifications unlock location. specific experiences
Slide 14: Viggle Platform Technology Solutions
Viggle Platform Technology Solutions Our marketing platform consists of 3 key products and connects behavior across devices and services mobile app serves as companion for entertainment experiences + Mobile app for 10S, Android and Windows + Uses audio recognition to identify TV and music programmin
Slide 15: Market Opportunity: US Mobile Advertising Revenue, 2013-2018
Market O pportunity US Mobile Advertising Revenue, 2013-2018 Viggle is the beneficiary of several important trends FORECAST: Mobile Advertising Revenue (us) "Display And Other Search "Socal Video Fragmentation ofthe media industry * More quaity choices than ever - disruptive pattern = * Models of me
Slide 16: Differentiation: Data & Insights
Differentiation: Data & Insights Damoaiaent Gain insight around the media consumption " ee Depitsnobyous Gustomers | AS * TV Provider information at registration across our platform + Combining our 1** party registration data, engagement Yh: \\ activity, and commerce 0} purchases creates a consumer
Slide 17: Mobile video advertising engagement
sment | | SIGHT, SOUND, & MOTION} We deliver targeted mobile video to verified registered users while they are 5 consuming “ie 53% Engagementrate on CPCV
Slide 18: Blue Chip Advertising and Strategic Relationships
Blue Chip Advertising and Strategic Relationships The Viggle Entertainment Marketing & Rewards platform is attracting some of the top media companies and brand relationships in the industry * NBC Universal = Discovery + Scripps Networks = Univision = Tuner + ARE * Driven increased viewership and eng
Slide 19: Wetpaint by the Numbers
14 Wetpaint by the Numbers nd tt Reach Gender Breakdown 12MM Wetpaint Unique Users 25% Male 75% Female Device traffic Traffic from Social 86 % Mobile 14% desktop 88% of our traffic comes from social ‘ocial 10MM followers — Data Driven We know how and when to engage with our community
Slide 20: Wetpaint: Competitive Landscape
AZ Wetpaint: Competitive Landscape W18-34 are the fastest growing demographic on Wetpaint and we have a higher concentration of W18-34 than the competition 160 wetpaint w PopsugAR = § =) Entertainment Source: Comscore Plan Metrix, uly 2015. Compostion Index Composition Index Definition: ftp tw brand
Slide 21: Intellectual Property
Intellectual Property Mage has filed for patents to protect its innovative model for Tracking and ng and Usage Including Substantially Real Time Rewards” U.S. Patent Serial No. 8,732,739 + USPTO issued the utity patent on May 20, 2014 id . ing an p “Dynamic Playbook: Experimentation Platform for Soc
Slide 22: DraftDay Gaming Group: Daily Fantasy Sports
DraftDay Gaming Group: Daily Fantasy Sports Fanduel & Draft Kings raised a combined$111M in 2014 Draft Kings raised $250M ($900m valuation) in April 15 FanDuel raised $275M ($1B valuation) in July ‘15 Only <5% of total Fantasy Players active in DFS...sofar DFS Active Player Spending: 50% Spend $500+
Slide 23: DraftDay Gaming Group: Business Plan
DraftDay Gaming Group: Business Plan COMBINE: DraftDay Sportech One of world’s most successful regulated, licensed B2B A significant Daily Fantasy liquidity network technology operators B2B platform to rapidly expand prize pools and capture market share Weare creating a new paradigm in fantasy sport
Slide 24: DraftDay Gaming Group: B2B Solution
DraftDay Gaming Group: B2B Solution Ww hat we offer: Liquidity foundation Turm-key white-label capabilities & customizations Customer support Coverage of all major pro/college sports User funding through Visa, MC, Amex, PayPal and other models being developed Mobile product PARTN ERS Receive: Limite
Slide 25: Viggle
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