Cherry Se · XETR:C3RY

Cherry — FY2021 Earnings Presentation

24 slides from Cherry's earnings presentation, Mar 31, 2022

  1. Slide 1: FY 2021 Investor Presentation

    FY 2021 INVESTOR PRESENTATION March 31, 2022

  2. Slide 2: Today's Presenters

    TODAY’S PRESENTERS Rolf Unterberger Bernd Wagner - CEO - CFO & COO FY 2021 Investor Presentation - March 31, 2022 2

  3. Slide 3: Cherry at a Glance – Financial Highlights FY 2021

    CHERRY AT A GLANCE – FINANCIAL HIGHLIGHTS FY 2021 € 168.5m 29.0% 554 Revenue up 29.4%* EBITDA margin (adj.) up 0.5pp.* Employees up 11.7%* € 7.8m € 43.9m M&A Operating cashflow Net cash € 3.3m revenue contribution of Active Key Global market leader Innovation and quality Brand recognition Blue chip

  4. Slide 4: Vision, Mission & Values – Managing Corporate Culture

    VISION, MISSION & VALUES – MANAGING CORPORATE CULTURE The CHERRY brand QUALITY INNOVATION EXCELLENCE TRUST VISION We enable people access to the digital world. MISSION MADE IN GERMANY / Together, we work in a solution and ENGINEERED IN GERMANY SUSTAINABILITY customer-oriented manner to strengthen th

  5. Slide 5: Competitive Advantages of Cherry MX Technology

    COMPETITIVE ADVANTAGES OF CHERRY MX TECHNOLOGY THE STANDARD ➔ CHERRY MX has set the standard for the industry while competitors mostly just follow INNOVATION SELFCLEANING MADE IN GERMANY PROTECTION ➔ Low failure rates, efficient manufacturing and industry-leading output 100 MAXIMUM DURABILITY ➔ Due

  6. Slide 6: Cherry ULP-Switch – Innovation That Sets Standards

    CHERRY ULP-SWITCH – INNOVATION THAT SETS STANDARDS ULTRA LOW PROFILE SWITCH: CONSTRUCTION & INTEGRATION „Both the sound and feel of these true mechanical keys are superior to almost any laptop keyboard, delivering a satisfying click and tactile feedback.” Matthew Buzzi, PC Mag Australia 3,5mm by KEY

  7. Slide 7: The Award-Winning Series

    THE AWARD-WINNING SERIES CHERRY MX 2.0S, HC 2.2 and MC 2.1. Gamers can now combine award-winning and premium products from one brand to create a unified and harmonic appearance. In the tradition of exceptional German engineering, the MC 2.1 mouse, the HC 2.2 headset and the MX 2.0S keyboard from CHE

  8. Slide 8: Further Development of the Peripherals Business Unit

    FURTHER DEVELOPMENT OF THE PERIPHERALS BUSINESS UNIT PERIPHERALS STRATEGIC ELEMENTS Expansion and diversification of the product portfolio with new wireless keyboards and desktop combinations for specific user & target groups Focused penetration of regional markets, particularly in Europe, Asia and

  9. Slide 9: E-Commerce Strategy

    E-COMMERCE STRATEGY Important steps for future growth guided by one of the leading strategy consulting companies for digitalization and e-commerce E-Commerce E-Commerce IT Supply Chain Status Quo Analysis Business Case Distribution Strategy Strategy Strategy STAGED APPROACH TO TARGET MARKETS Phase I

  10. Slide 10: The Future of Cherry Digital Health

    THE FUTURE OF CHERRY DIGITAL HEALTH CHERRY DIGITAL HEALTH STRATEGIC ELEMENTS Further vertical and horizontal growth Leveraging quality leadership in the core markets Leveraging synergies by cross-selling via existing Peripherals sales channels Expanding fields of applications, i. e. point-of-sale, i

  11. Slide 11: Performance FY 2021 Overview

    PERFORMANCE FY 2021 OVERVIEW STRONG GROWTH IN SALES AND FY 2021 FY 2020* ∆ IN €M/ AS INDICATED PROFITABILITY DESPITE Revenue 168.5 130.2 29.4% CHALLENGING MARKET ENVIRONMENT IN H2 EBITDA (adj.) 48.9 37.1 31.6% EBITDA margin (adj.) 29.0% 28.5% 0.5 pp. FY 2021 was marked by a well-above market growth

  12. Slide 12: Strong Revenue Growth

    STRONG REVENUE GROWTH Growing throughout both business areas REVENUE IN €M. REVENUE UP 29.4% IN FY 2021 180 168.5 €m PROFESSIONAL sales up 51.2% to € 85.7m 160 supported by: 140 130.2 €m Successful start of e-commerce business PROFESSIONAL 120 85,7 Successful roll-out of e-Health-Terminals ST-1506 P

  13. Slide 13: Strong Profitability Increase Throughout the Group

    STRONG PROFITABILITY INCREASE THROUGHOUT THE GROUP Group profitability increases due to disproportionately high growth of Digital Health business EBITDA (ADJ.) IN €M. 60 EBITDA (ADJ.) UP 31.6% IN FY 2021 48.9 €m 50 PROFESSIONAL EBITDA (adj.) up 102.4% to € 19.6m supported by: 37.1 €m 40 PROFESSIONAL

  14. Slide 14: Expense Ratios in Line with High Profitability Claim

    EXPENSE RATIOS IN LINE WITH HIGH PROFITABILITY CLAIM EXPENSE RATIOS IN % OF REVENUE 12% UNDERLYING EXPENSE RATIOS STABLE Marketing and selling expense ratio up 0.8pp. due to 10% 10,6% 10,0% additional sales & marketing staff, 9,2% 8% marketing costs for new product launches and 7,4% 7,2% entering ne

  15. Slide 15: Strong Financial Position as of Dec. 31, 2021 (Assets)

    STRONG FINANCIAL POSITION AS OF DEC. 31, 2021 Increase of liquidity and reduction of debt due to IPO - well positioned to finance growth ASSETS [IN €M.] TOTAL ASSETS UP 190% TO 411 MIO. € 450 411 €m Cash and cash equivalents up to € 109.7m mainly due to 400 IPO net proceeds of € 133.3m 350 Liquidity

  16. Slide 16: Strong Financial Position as of Dec. 31, 2021 (Equity & Liabilities)

    STRONG FINANCIAL POSITION AS OF DEC. 31, 2021 Increase of equity and reduction of debt EQUITY & LIABILITIES [IN €M.] 450 EQUITY RATIO 71.3% IN FY 2021 411 €m Equity increased to € 293.2m mainly due to 400 Trade payables current debt Addition to the capital reserve of € 113.1 from IPO 350 Non-current

  17. Slide 17: Forecast FY 2022 – Further Outlook

    FORECAST FY 2022 – FURTHER OUTLOOK Continuation of profitable growth path despite adverse market conditions FY 2020* FY 2021 FORECAST FY 2022 FURTHER OUTLOOK IN €M/ AS INDICATED Revenue 130.2 168.5 170 – 190 GAMING EBITDA margin (adj.) 28.5% 29.0% 23 to 26% temporary increases in material prices, sh

  18. Slide 18: Expected Market Development

    EXPECTED MARKET DEVELOPMENT Well positioned to benefit from ongoing secular growth trends GAMING PROFESSIONAL +8.7% CAGR global gaming +5.6% CAGR number of global Globally growing „work-from- 35 to 55% remote work market until 2024 players until 2024 anywhere“ trend in advanced economies Global e-co

  19. Slide 19: Appendix

    APPENDIX FY 2021 Investor Presentation - March 31, 2022 19

  20. Slide 20: Share Performance / Current Shareholder Structure

    SHARE PERFORMANCE / CURRENT SHAREHOLDER STRUCTURE RELATIVE SHARE PERFORMANCE SHAREHOLDER STRUCTURE 120% UBS Bank AG Glenernie Capital Ltd Janus Henderson 3,5% 3,2% 110% 3,2% 100% The Capital Group 5,0% 90% 80% Swedbank Robur Fonder 5,0% 70% 60% DWS Asset Remaining 50% Management free float 5,9% 37,3

  21. Slide 21: Reconciliation to Alternative Performance Measures (ESMA)

    RECONCILIATION TO ALTERNATIVE PERFORMANCE MEASURES (ESMA) FY 2021 was marked by high non-recurrent one-off effects IN € 000 FY 2021 FY 2020* IN € 000 FY 2021 FY 2020* Consolidated profit/loss 9,287 17,537 Adjusted EBIT 33.697 26,849 + Income taxes 4,207 6,750 + Depreciation and amortization 15,188 1

  22. Slide 22: Key Investment Highlights – Why Invest in Cherry?

    KEY INVESTMENT HIGHLIGHTS – WHY INVEST IN CHERRY? Global market leader Innovation and quality leadership Brand recognition Solid financial profile Established market position as global Impressive track record since 1953 in High international brand recognition and High profitability and attractive ca

  23. Slide 23: Forward Looking Statements

    FORWARD LOOKING STATEMENTS Disclaimer This presentation contains forward-looking statements. These statements are based on the current views, expectations and assumptions of the management of Cherry AG and involve known and unknown risks and uncertainties that could cause actual results, performance

  24. Slide 24: Thank You for Your Attention

    THANK YOU FOR YOUR ATTENTION Cherry AG Dr. Kai Holtmann │ Head of Investor Relations Einsteinstrasse 174 │ Bogenhausen 81677 München, Deutschland E-Mail kai.holtmann@cherry.de Tel. +49 175 1971503 Fax +49 9643 20 61 900 Internet www.cherry.de

Cherry — FY2021 Earnings Presentation on 6ix