Af Legal Group Limited · ASX:AFL
Af Legal — H1 FY20 Earnings Presentation
18 slides from Af Legal's earnings presentation, Feb 26, 2020
Slide 1: Australian Family Lawyers Half Year Results Presentation
Australian Family Lawyers AF Legal Group Limited ASX: AFL Half Year Results Presentation February 2020
Slide 2: Disclaimer
Disclaimer The information contained in this presentation or subsequently provided to any recipient of this presentation whether orally or in writing by or on behalf of AF Legal Group Limited ACN 063 366 487 (“AF Legal” or the Company”) or its respective employees, agents or consultants (Information
Slide 3: Our Story So Far
Our Story So Far • From kitchen table to the first family law firm listed on the ASX • AFL has achieved in 4 years scale that takes most family law firms decades • Family law in Australia is a $1.1bn industry • Highly fragmented - there is no national specialist Brisbane family law firm in Australia
Slide 4: One Page Strategic Plan
One Page Strategic Plan Core Purpose • To become Australia’s first and largest National Family Law Firm • Think Different; Fanatical customer focus; Under promise, over deliver; Act like an owner; Have fun, Core Values always BHAG • First and largest global family law firm • Related family law servi
Slide 5: Contents
Contents Section 1: FY19 Performance Highlights Section 2: FY19 Financial Information Section 3: Strategy and Outlook 4
Slide 6: FY20 H1 Performance Highlights
FY20 H1 Performance Highlights • Strong growth in Underlying FY20 H1 Profit & Loss metrics compared to prior year • Growth primarily driven by continued growth in Sydney and new office contributions from Mornington and Brisbane • EBITDA (excl. HO) removes head office costs / costs associated with be
Slide 7: FY20 H1 Operating Highlights
FY20 H1 Operating Highlights Growth Initiatives Investment in People Marketing & Technology Process & Policy Reviews • Acquisition integration of NSF • Recruited COO - deemed • Recruited online marketing • Employed stricter debtor policy and WB completed necessary post listing due to expert to the b
Slide 8: Contents
Contents Section 1: FY19 Performance Highlights Section 2: FY19 Financial Information Section 3: Strategy and Outlook 7
Slide 9: FY20 H1 Underlying Income Statement
FY20 H1 Underlying Income Statement • Strong growth in Underlying FY20 H1 Profit & Loss metrics compared to prior year • Growth primarily driven by continued growth in Sydney and new office contributions from Mornington and Brisbane • EBITDA (excl. HO) removes head office costs / costs associated wi
Slide 10: FY20 H1 Statutory Balance Sheet and Cash Flow
FY20 H1 Statutory Balance Sheet and Cash Flow • Strong balance sheet and cash position with no debt • Payment for intangible assets refers to the investment in AFL 2.0 • Repayment of borrowings refers to the extinguishment of debt in relation to the listing (not related to underlying cash flows) • D
Slide 11: Contents
Contents Section 1: FY19 Performance Highlights Section 2: FY19 Financial Information Section 3: Strategy and Outlook 10
Slide 12: FY20 Annual Priorities
FY20 Annual Priorities Priority Status Commentary • New website launched in February 2020 Launch AFL 2.0 - #1 Priority Completed • Already experiencing strong growth in leads and a reduction in cost per conversion since the launch of AFL 2.0 • Canberra expansion plan will replicate the model used fo
Slide 13: Our Growth Hierarchy
Our Growth Hierarchy In executing the AFL Growth Hierarchy we highlight the following activities and outcomes since listing: Hierarchy Outcomes • Successful launch of AFL 2.0: New website, Salesforce CRM rollout, internal media buying and call centre, new sales scripts, full lead attribution and gra
Slide 14: AFL 2.0: Progress Update
AFL 2.0: Progress Update In December 2019 we launched our updated and improved digital marketing and technology platform - AFL 2.0 The new platform has been a complete ground up 2019 2020 rebuild focusing on business requirements for Mobile first scalability and efficient production. An optimised ex
Slide 15: AFL 2.0: Technology Overview
AFL 2.0: Technology Overview Our new stack Salesforce is the world leading CRM system to manage leads through to sale and provide business reporting Google Tag Manager is an environment for us to Wordpress is the most used CMS framework manage tags that are deployed on our site, like making up over
Slide 16: AFL 2.0: Salesforce Overview
AFL 2.0: Salesforce Overview Full end-to-end tracking Unify our business • Ability to track leads all the way through to new clients and every interaction data • This coupled with full integration of offline and online digital tracking enables us to optimise every $ we spend in marketing to get the
Slide 17: 3 Year Goals
3 Year Goals FY20 FY21 FY22 • Launch AFL 2.0 - #1 Priority • Consolidate outcomes from AFL 2.0 to • Move into new “add-on” services (eg. turbo charge organic growth funding) • Expand into (1) new geographic region • Expand into (3) new geographic regions • Expand into adjacent sectors (e.g. wills •
Slide 18: Thank you
Thank you Lawyers