20 slides from Cracker Barrel Old Country Store's proxy contest presentation, Oct 1, 2013
Slide 1: Schedule 14A Proxy Statement cover
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy
Slide 2: Form, Schedule or Registration Statement No.
(2) Form, Schedule or Registration Statement No.: (3) Filing Party: (4) Date Filed:
Slide 3: Presentation used at Wells Fargo 2013 Retail & Restaurants Summit
Cracker Barrel Old Country Store, Inc. (the “Company”) used the following presentation at the Wells Fargo 2013 Retail & Restaurants Summit beginning on October 1, 2013. This presentation was also posted to the Company’s “Proxy Contest” webpage on the Company’s website at http://investor.crackerbarre
Slide 4: Wells Fargo 2013 Retail & Restaurants Summit
Cracker Old Wells 2013 October Country Retail Fargo Barrel 1, 2013 &Store Restaurants Summit
Slide 5: Safe Harbor Statement
Old Country Safe Cracker matters expressed 2MoreHarbor detailed discussed Barrel or statement implied Store information OldinCountry this in this presentation ondiscussion. Store, risks,Inc. uncertainties, are (“Cracker All forward forward-looking Barrel” looking and other or statements factors info
Slide 6: Important Additional Information
Old Country Important ARE THE IMPORTANT materials Cracker statement, charge 3This obtained. presentation 2013 STRONGLY atBarrel Barrel, Barrel’s the to Additional any ANNUAL be Store Investor INFORMATION. amendments filed shareholders securities its 2013 contains directors ENCOURAGED with Informatio
Slide 7: A Truly Unique Brand and Concept
Cracker Old A Highly Our Approximately 4Welcome truly Country 624differentiated unique Barrel old-fashioned break Store brand $2.6B for travelers and concept incountry annual experience across providing stores revenues 42welcome states…travelers wholesome with roughly 215 million connections 20% mak
Slide 8: Quality Food Ingredients
Cracker Old Quality Florida Oven Sugar Arabica Russet Whole Grade USDA Trans Dumplins Freshly Scratch Natural Real All Biscuit Long-cured Wild Farm Westminster Stewart’sTM Earl TwiningTM Dickinson’sTM 5Hickory natural Country GreyTM mashed Half Maine caught raised roasted Fat cured Ahog Burbank dome
Slide 9: Retail Emphasis
Cracker Old Retail The 6–Emphasis Apparel Toys Branded Music Country experience retail isand Barrel integral shop on Food Games Store nostalgic doubles begins to the with and Cracker as aunique rockers guest Barrel waiting merchandise on experience the area…and front with porch… aproduces large whic
Slide 10: We've Been Successful Delivering Guest Experience
Cracker Old We’ve Winner TECHNOMIC #1 Consumer NATION’S THE “Best Top ZAGAT “America’s FORTUNE Best Insider 7Gold Family Country of “Family National NEWS Award Breakfast” been the READERS’ in Barrel Food Dining Full-Service Picks Most Restaurant successful –LEADER Store Dining” Restaurant Courier an
Slide 11: Standing Out in a Sea of Sameness
Standing Technomic 45 Brand Applebee’s Bob chili’s Steak Cracker Old Red Olive OUTBACK -Source: IHOP Denny’s 8significantly 40 Country Lobster Evans ‘n Garden 35 A Barrel Shake Brand Technomic 30 outRESTAURANT Brand Neighborhood 25 STEAKHOUSE lower Store in is FAMOUS B 20 a sea perceived Brand Metri
Slide 12: Leader in Brand Rankings
Leader Cracker Old Brand Rank Menu Availability Welcoming, Kid-friendly Portion Ability Prices Food Pleasant, Source: 9*Rating Country Taste Quality %Variety A relative in to for Technomic Barrel significantly % Brand Friendly eight provide % price &of comfortable 1st Store 1st % Flavor 1st to Healt
Slide 13: Consistently Beating Knapp-Track Casual Dining Index
Crackel Old Consistently Rolling FY Percent -10.0% Cracker Knapp-Track Oct-12 Sep-12 Aug-12 Jul-12 Jun-12 May-12 Seventh Jul-13 Jun-13 May-13 Apr-13 Mar-13 Feb-13 Jan-13 Dec-12 26 Track 10 out 2012 Country Casual of Nov-12 5.0% Variance 4-week Barrel quarter Q4 the FY Casual Store last 0.0% Dining S
Slide 14: Stock Performance Relative to Restaurant Indices
Crackel Old All Indexed Daily 7.0% 16.8% 18.5% 19.0% 36.0% 54.8% CBRL Sep-2013 July-2013 May-2013 Mar-2013 Jan-2013 Nov-2012 Sep-2012 80% 90% 100% 110% 120% 130% 140% 150% 160% Cracker S&P Source: Note: Restaurant companies 11 indices Country 600 1500 500 from Restaurant relative Bloomberg Barrel Pr
Slide 15: Long-Term Mission and Strategic Pillars
Cracker Old Since AN IMPROVED ENHANCE Grow Maintain EXPAND Evolve Moderate EXTEND Extend Create 12 OUTSTANDING Country 1969, same long-term the Barrel our new THE store power store our THE Store marketing SALES store FOOTPRINT BRAND mission prototype sales value CORE of growth the &EMPLOYEE GUEST wi
Slide 16: Business Priorities for FY2014
Cracker Old Business 1Focus 2Introduce 3Continue Increase 4Create Evolve Implement 5Streamline Grow Reinvest Extend 13Continue Drive Focus Maximize Country the consistency the on retail on Barrel value the capital priorities “Handcrafted” quarterly better-for-you Better-for-You employee brand techno
Slide 17: Consistent Adjusted EPS Growth
Cracker Old Consistent Adjusted* FY2010 $4.97 $4.34 $3.81 $3.62 $3.00 $3.25 $3.50 $3.75 $4.00 $4.25 $4.50 $4.75 $5.00 *$5.25 Company’s reconciliation 14Adjusted Country Barrel FY2011 Annual EPS ongoing Store toGrowth isGAAP FY2012 aEPS non- operating accounting. GAAP FY2013 performance financial mea
Slide 18: Competitive Dividend
Cracker Old Competitive 1.9% 1.3% 2.3% 4.5% 2.9% CBRL Dividend Peer 29.8% 43.6% 52.1% 70.1% 060.9% CBRL(2) DARDEN (1) disclosed (2) Source: 0 Please Calculated 0Country Median: DRI Yahoo Barrel Yield Payout by DRI see Bob BOBE dividend each Store 1.9% 43.6% appendix as BOBE Finance Evans® Evans Rati
Slide 19: A Proven Strategy
Cracker Old We A Proven Strategy ENHANCE EXPAND EXTEND 16strong truly believe Country unique executive Barrel built brand, THE Cracker THE Store on brand FOOTPRINT BRAND well-positioned past team CORE Barrel and success ledguest the is well which Company experience to positioned continue provides th
Slide 20: Appendix: Adjusted EPS Reconciliation
Crakcer Old Adjusted Appendix 2013 EPS (1) (2) (3) 17 Charges Severance, Provision Country $4.90 GAAP Barrel EPS $0.07 and Adj Store for to other tax GAAP (1)(2)(3) taxes $4.97 effects charges adjusted $4.40 reconciliation Adj ofand $0.21 the 2013 totax proxy exclude ($0.27) 2012 effects contest GAA