H&m Hennes & Mauritz Ab Class B · OMXSTO:HM_B
H&m Hennes & Mauritz Ab Class B — H&M Group — FY2024 Earnings Presentation
30 slides from H&m Hennes & Mauritz Ab Class B's earnings presentation, 2025
Slide 1: H&M Group Full-Year Report 2024
H&M GROUP FULL-YEAR REPORT 2024 Press and telephone conference
Slide 2: Presenters
Daniel Ervér CEO Adam Karlsson CFO Joseph Ahlberg Head of Investor Relations
Slide 3: A strong foundation and focus on our core give us confidence
A strong foundation and focus on our core give us confidence Key areas Elevated product offer Elevated shopping experience Elevated brand building
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Slide 5: Sales Q4 Successes Q4
Sales Q4 Successes Q4 +3%* Ladieswear & sportswear +4%* Dec 1 to Jan 28 Online sales Effective cost control * In local currencies
Slide 6: Net sales
Net sales SEK m - 1% 240,000 236,035 234,478 200,000 160,000 120,000 2023 2024 80,000 - 1% 62,650 62,193 40,000 0 Q4 Full-year
Slide 7: Slide 7
Slide 8: Gross profit
Gross profit SEK m 53.4% 51.2% 120,000 125,299 120,896 100,000 80,000 2023 60,000 2024 40,000 53.7% 54.6% 33,657 33,942 20,000 0 Q4 Full-year
Slide 9: Selling and administrative expenses
Selling and administrative expenses SEK m 120,000 + 1% 100,000 107,330 107,915 80,000 60,000 2023 40,000 2024 0% 20,000 29,314 29,303 0 Q4 Full-year
Slide 10: Operating profit
Operating profit SEK m + 19% 16,000 17,306 14,537 12,000 2023 8,000 2024 + 7% 4,000 4,624 4,332 0 Q4 Full-year
Slide 11: Operating profit per quarter
Operating profit per quarter Billion SEK, % rolling 12 months 8.0 10.0% 8.1% 8.3% 7.7% 7.7% 7.4% 7.0 7.2% 8.0% 6.6% 6.8% 5.8% 6.2% 6.0 4.9% 4.7% 6.0% 5.0 3.2% 3.2% 3.1% 4.0% 4.0 2.0% -0.4% 3.0 0.0% 2.0 -2.0% 1.0 -4.0% 3.9 6.3 6.3 0.5 5.0 0.9 0.8 0.7 4.7 4.7 4.3 2.1 7.1 3.5 4.6 0.0 -6.0% -1.1 -1.0 -8
Slide 12: Stock-in-trade
Stock-in-trade SEK m 50,000 + 8% 40,000 40,348 37,358 30,000 2023 20,000 2024 10,000 0 30 Nov
Slide 13: Gross margin and stock-in-trade/sales
Gross margin and stock-in-trade/sales 21.0% 55.0% Stock-in-trade/sales Gross margin 50.0% 18.0% 45.0% 15.0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2020 2020 2020 2020 2021 2021 2021 2021 2022 2022 2022 2022 2023 2023 2023 2023 2024 2024 2024 2024 Gross margin Stock-in-trade/sale
Slide 14: Building value through organic and steady growth
Building value through organic and steady growth… Strong profitability development Focus on H&M Focus on organic growth 14
Slide 15: H&M in focus
H&M in focus Product offering Shopping experience Brand building 15
Slide 16: Product offering
Product offering —Increased trend responsiveness —More relevant and current assortment —Faster product creation process —Strengthened supplier partnerships —Improved product availability —Expanded nearshoring capabilities
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Slide 18: Shopping Experience
Shopping Experience Stores —New format for full store upgrades —New concept for customer experience upgrades Online —Improved functionality —Strengthened product presentation —Roll out of new online experience
Slide 19: Brand building
Brand building —Strengthened social media presence —Increased influencer collaboration —Deepened connection to music and culture 19
Slide 20: Our lifestyle brands capitalize on a growing market
Our lifestyle brands capitalize on a growing market —H&M Home —H&M Move —H&M Beauty
Slide 21: Portfolio Brands and Ventures widen our customer offer
Portfolio Brands and Ventures widen our customer offer COS ARKET & Other Stories Weekday Cheap Monday Monki Singular Society Sellpy …and some 30+ venture investments 21
Slide 22: Capturing the potential in organic growth
Capturing the potential in organic growth Digital growth —Great potential in own channels —Further opportunity with external platforms Store growth —Continued focus on physical store contribution —Launched H&M in Dominican Republic 2024, Brazil 2025 —Arket to Norway, Austria, Greece and Ireland 2025
Slide 23: Our commitment to sustainability continues
Our commitment to sustainability continues —On track towards our goals —Preliminary GHG emissions decrease by at least 23% —Strong position in sustainability rankings 23
Slide 24: Our people
Our people
Slide 25: Fashion outlook 2025
Fashion outlook 2025
Slide 26: Focus 2025 / Actions 2025
Focus 2025 —The H&M brand —Organic growth —Product offer, shopping experience, brand building Actions 2025 —Implement womenswear success across customer groups —Further develop online functionality —Further roll-out of new online experience —Continued store portfolio upgrades —Continued marketing in
Slide 27: A flexible and diversified supply chain
A flexible and diversified supply chain 27
Slide 28: ioerating laser
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Slide 29: Thank you!
Thank you!
Slide 30: Q&A
Q&A