Slide 1: The News Media: Communicating Political Images
The News Media: Communicating Political Images Chapter 10
Slide 2: Historical Development: From the Nation's Founding to Today
Historical Development: From the Nation’s Founding to Today The objective-journalism era Yellow journalism Radio, the new mass communication system The FCC and regulation The Communications Act © 2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 2
Slide 3: Historical Development: From the Nation's Founding to Today
Historical Development: From the Nation’s Founding to Today The rise of the “new” news The end of the Fairness Doctrine Cable news CNN Founded by Ted Turner in 1980 Chose to pursue a path of partisan neutrality Fox News Founded by Rupert Murdoch in 1996 Chose a partisan (conservative )
Slide 4: Historical Development: From the Nation's Founding to Today
Historical Development: From the Nation’s Founding to Today The rise of the “new” news Partisan radio talk shows Without the Fairness Doctrine, radio programmers were free to move to a politically partisan format Emergence of the Internet Low-cost entry compared with other mass media Some “ne
Slide 5: The Politics of News
The Politics of News The signaling function Alert the public to important developments U.S. media well-equipped to play this role Performed by the traditional media Wire services (AP, UPI, Reuters) Daily newspapers Television networks Agenda-setting of U.S. media results in similarity in na
Slide 6: The Politics of News
The Politics of News The signaling function News media are meant to inform the public, but also need to attract an audience Media focus on politics instead of policy © 2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 6
Slide 7: The Politics of News
The Politics of News Common-carrier function Conduit for political communication TV news has become more journalist-centered Topics sometimes distilled to the “sound bite” Framing: the way events are cast Priming: the process by which a communicated message, because of its content, activates
Slide 8: The Shrinking Sound Bite of Television Campaign Coverage
The Shrinking Sound Bite of Television Campaign Coverage © 2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 8
Slide 9: The Politics of News
The Politics of News Watchdog function Objective journalism fosters watchdog reporting Watergate Watchdog function failures Post-9/11 terrorist attacks Internet has expanded watchdog capacity of media © 2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 9
Slide 10: The Politics of News
The Politics of News Partisan function Traditional media: mostly neutral Talk shows: mostly conservative The Internet: mostly liberal © 2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 10
Slide 11: Favorability Rating of Cable Television News Outlets, by Party Identification
Favorability Rating of Cable Television News Outlets, by Party Identification © 2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 11
Slide 12: Attention to News
Attention to News The shrinking audience for news Television contributed to news consumption until 1980s Expansion of cable reduced news consumption More news available, but alternate programming aids avoidance of news Age and attention to news News audience typically older adults Reading h
Slide 13: Attention to News
Attention to News Age and attention to news Young adults more inclined toward partisan news sources Internet has provided more news outlets but has not increased overall news consumption Widening “information gap” between older and younger adults © 2011, The McGraw-Hill Companies, Inc. All Righ
Slide 14: Media and the Public in the Internet Age
Media and the Public in the Internet Age Old traditional media dominated by a few outlets Traditional media still major players but with smaller audience Fragmented news sources have led to partisan polarization among audience © 2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 14