Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q4 FY24 Earnings Presentation
44 slides from Bajaj Consumer Care's earnings presentation, May 8, 2024
Slide 1: Bajaj Consumer Care – Investor Presentation Cover Letter
bajaj coNsuMER CARE May 8, 2024 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra East,
Slide 2: Investor Presentation Q4 & FY24
INVESTOR PRESENTATION Q4 & FY24 1 bajaj CONSU ER CARE
Slide 3: BCCL Portfolio
BCCL Portfolio 2 ba ·a·coNsu ER CARE
Slide 4: Bajaj Consumer Care – Product Range
Bajaj Consumer Care – Product Range Almond Drops Hair Oil Coconut Range Amla Range No Marks Range l=c-...!..:::..=..,:,,: _ • I~ .. .... Anllma,k• ,._,,.,. ....1u_~ kin Clearing - eSerun .,.r.. - ~, lltt~ ) Digital First Brands AD Skin & Hair Care Range Ethnic Range 100% Pure Natyv Soul ,~11 .w.. u,
Slide 5: Strategic Directions
Strategic Directions 4 ba ·a·coNsu ER CARE
Slide 6: India & International Business
India & International Business FY 22 FY 24 FY 29 INR 24.8 Crore INR 47.4 Crore 3% 5% 20% 80% 97% 95% ■ India ■ International India International • IB expansion journey started in FY 22. Topline has since almost • Continuous improvement of Sales Processes and Route-to-Market doubled in last 2 years b
Slide 7: Grow the Core (Almond Drops Hair Oil) and Broad base Portfolio
Grow the Core (Almond Drops Hair Oil) and Broad base Portfolio FY 20 FY 24 FY 29 5% 17% 40% 60% 83% 95% Almond Drops Hair Oil - ADHO - Traditional Range + New Products Strategic Directions for New Products • Capture a larger market share and fortify position in Hair Care • Leverage Bajaj brand in ot
Slide 8: Diversification Journey
7 Diversification Journey Hair Care Skin Care Shampoo + Product Range Oil Others Soap Cream Others Conditioner ADHO 1989 Other Hair Oils NPD 2021 Almond Drop Hair & Skin Care Range * NPD 2022 2023 2023 2022 2023 No Marks 2013 2013 2013 Ethnic Range # 2023 2023 NPD Digital Brands 100% Pure & Natvy So
Slide 9: ESG Goals
ESG Goals Theme Indicators ESG Targets FY 24 actuals Water consumption Ltrs/kl of oil consumed 50% reduction by FY 26 52% % of water recharged to ground as 500% of consumption of water by FY Water recharge percentage of consumption in terms of 25% 26 (5 times water positive) potential created Energy
Slide 10: Q4 & FY24 Performance
Q4 & FY24 Performance 9 ba ·a·coNsu ER CARE
Slide 11: Executive Summary - Standalone
Executive Summary - Standalone Topline Gross Margin EBITDA Profit After Tax Q4 FY24: INR 230.2 Crs Q4 FY24: 54.7% Q4 FY24: INR 37.3 Crs Q4 FY24: INR 37.3 Crs -4.6% YoY +62 bps YoY 16.2% of Sales 16.2% of Sales FY24: INR 951.6 Crs FY24: 54.3% FY24: INR 158.8 Crs FY24: INR 162.6 Crs + 1.4% YoY +91 bps
Slide 12: Marketing
MARKETING 11 bajaj coNsu ER CARE
Slide 13: Brand Performance Highlights
Brand Performance Highlights ADHO New Products FY24 FY24 Saliency Saliency 83% 15% ▪ Value growth of 26% in Q4 FY24 and ▪ Strong double digit (15%) growth in 12M FY24 alternate channels due to sustained investments and customer specific ▪ Bajaj 100% Pure Coconut Oil scaling marketing interventions i
Slide 14: ADHO Review
ADHO Review Brand Performance Registered low single digit value decline for FY24 Large packs performed better; grew by 2% in FY24 Key Actions in Q4 ▪ Strong Media presence across Mediums – TV, Digital, Print and On Ground Activation. ADHO SOV is highest at 15% for HSM(U+R) ▪ Sustained Investment Beh
Slide 15: Almond Drops Digital Media Initiatives
Almond Drops Digital Media Initiatives Programmatic Advertising Influencer Marketing Driving Social Conversations via Topical Content 1o"(Y. HAIRl=ALL "REDUCTIOM • Precise Targeting of competition • ~ SN4MPOO (jJ users in selected pin codes Reach: 2 crores 400 Influencers deployed in Q4 (Amazon Reac
Slide 16: Bajaj 100% Pure Coconut Oil
Bajaj 100% Pure Coconut Oil Market Share - Coconut 2.0% 1.6% 1.6% 1.7% 1.5% 1.5% 1.2% 0.8% Q1 FY23 Q2 FY23 Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 Q4 FY24 ▪ Market share and Distribution continued to Ramp up with good progress across markets ▪ Good Market Shares achieved in Traditional Bajaj Strongh
Slide 17: Bajaj 100% Pure Coconut Oil Initiatives
Bajaj 100% Pure Coconut Oil Initiatives Outdoor Visibility TVC & OTT Reliance Scale up .., tlllicf51 3 ~ bajaj I -amrr•- oo f1rcft, 1 J:"O:J~L 'Q5cfi'f 29 ~ ifW Hoardings deployed in 2 markets; TVC + OTT media done 300ml SKU launched for reliance. Scaled Mumbai and Kolkata for Maharashtra in Q4 up t
Slide 18: Almond Drops Hair & Skin Care Range
Almond Drops Hair & Skin Care Range ▪ Bajaj Almond Drops Shampoo, Conditioner and Lotion continue to scale up in Q4 ■ "-"ll· M•llfAU SMAMPOO ~ ~ •~u-1,u•r•u COtoeDITIOHEA II ■ ~ . ~rRIM ,uuOII ▪ Launch of Bajaj Almond Drops Summer Lotion in March ▪ Shampoo and Lotion were supported with •LMOttOOI~ .
Slide 19: Almond Drops Hair & Skin Care Range Initiatives
Almond Drops Hair & Skin Care Range Initiatives Digital Campaigns AD Shampoo Affiliate MT Activation Influencer Marketing Reach 2 Cr people reached out for lotion Long-term store visibility in 25 RIL stores across India and 1.8 Cr for Shampoo through targeted Advertising Objective Clicks To drive aw
Slide 20: Ethnic Range - Bajaj Henna and Gulabjal
Ethnic Range - Bajaj Henna ▪ Test market of Hyperlocal BTL campaign to promote Henna packs in Varanasi ▪ During the activity, engaged with over 3000 people and sold over 30000 units ▪ Initiative to be replicated in different cities across UP Ethnic Range - Bajaj Gulabjal ▪ Launch across GT completed
Slide 21: Sales
Dajaj consumer cane
Slide 22: Channel Performance Highlights
Channel Performance Highlights General Trade Organized Trade International Business Declined by mid-single digit in Q4 Registered growth of 11% for Q4 & On a consolidated basis, IB grew on secondary basis 22% for FY24. Saliency at 24% for by 4% in Q4 & 24% in FY24 FY24 Middle East & Africa grew by 1
Slide 23: Organised Trade – Strong growth story
Organised Trade – Strong growth story Organised Trade Modern Trade E-Commerce CAGR CAGR CAGR INR crore 29% 31% 60% 226 81 100 186 83 64 122 51 31 FY22 FY23 FY24 FY22 FY23 FY24 FY22 FY23 FY24 % contribution 14% 20% 24% 6% 9% 11% 4% 7% 8% Key Takeaways: • Contribution of 24% in Organised Trade is in-l
Slide 24: MT Business | Execution of Multi-brand assets
MT Business| Execution of Multi-brand assets AD Lotion led Endcap AD Shampoo Visibility 23
Slide 25: Ads across Ecom
CNO Video and Static AD Shampoo and Winter Body Lotion Ads Myntra Promotion on AD Ads across Ecom Range - Keep shopping for Keep sh 0. Search Amazon.in f- Hair oil Q ~ - Men's beard & ... Idols& (1j I Keep shopping for Keep sh Sort By V !:; Filter Brand v Discount v Pric AmuonP1y Send Money <Ii1l::>
Slide 26: E-Commerce: ADHO Media Execution across all retailers
E-Commerce: ADHO Media Execution across all retailers ~ 0. hairoil CoJ ( hair oil ~ Grocery Western Wear (!f Women Ethnic t5' Kid's We. ) prime Filters v Q Search for products lndulekha Avimeeherbal Growth Sesa Ayurvedi, G &MINS ::,amsung ::,mart I vs 43" 4K & 55" 4K UHD Jeans Bajaj Almond Drops Alm
Slide 27: International Business
International Business Bangladesh • Revenue up by 68% in FY24 Sales and Marketing Activities • Own distribution started in Q4. Warehouses, logistics and sales team are in place; transition executed smoothly • ADHO Promotion • Regular visibility on Digital • Consumer research initiated for TVC • Firs
Slide 28: ESG
Dajaj consumer cane
Slide 29: ESG - Focus on resource optimization and reduction in wastage
ESG - Focus on resource optimization and reduction in wastage Reduced consumption of Water ▪ Guwahati- 28% reduction in specific water consumption per litre of product at YTD level over last year. Major Initiatives include Water Conservation initiatives and reuse of water schemes ▪ Paonta Sahib- 50%
Slide 30: Human Resources
HUMAN RESOURCES Dajaj consumer cane
Slide 31: Great Place to Work Survey 2023 - 2024
Great Place to Work Survey 2023 - 2024 Titls is to certify that Bajaj Consumer Ca:re Limited has successfully completed the assessn1ent conducted by Great Place To Work®, India, and is certified as a great workplace. Category: l\.lid-Size O i:ganizati.ons Titls certificate is valid from Febrn.uy 202
Slide 32: People Engagement
People Engagement Townhall Women’s Day celebration Holi Celebration
Slide 33: Financials
FINANCIALS Dajaj consumer cane
Slide 34: Standalone - Expenses To Sales Trend
Standalone - Expenses To Sales Trend Material Cost Employee Cost ASP Other Expenses 45.9% 10.4% 17.2% 17.5% 45.3% 13.1% 8.7% 11.6% Q4FY23 Q4FY24 Q4FY23 Q4FY24 Q4FY23 Q4FY24 Q4FY23 Q4FY24 Material Cost Employee Cost Other Expenses ASP 10.1% 18.2% 46.6% 16.8% 12.0% 11.6% 45.7% 9.2% FY23 FY24 FY23 FY24
Slide 35: Consolidated - Expenses To Sales Trend
Consolidated - Expenses To Sales Trend Material Cost Employee Cost ASP Other Expenses 45.9% 45.6% 17.4% 13.5% 11.2% 11.7% 16.9% 8.9% Q4FY23 Q4FY24 Q4FY23 Q4FY24 Q4FY23 Q4FY24 Q4FY23 Q4FY24 Material Cost Employee Cost ASP Other Expenses 46.4% 10.5% 18.4% 45.7% 9.4% 16.8% 12.2% 11.7% FY23 FY24 FY23 FY
Slide 36: Financial Performance - Standalone
Financial Performance - Standalone In Rs. Crores Particulars Q4 FY23 Q4 FY24 YoY% FY23 FY24 YoY% Net Sales Value 241.3 230.2 -4.6% 938.1 951.6 1.4% Other Operating Income 3.2 5.7 78.1% 11.8 16.1 36.5% Total Operating Income 244.5 235.9 -3.5% 949.9 967.7 1.9% Cost of Goods sold 110.9 104.3 -5.9% 437.
Slide 37: Standalone Balance Sheet as at 31st March 2024
Standalone Balance Sheet as at 31st March 2024 In Rs. Crores Particulars 31.03.2024 31.03.2023 Particulars 31.03.2024 31.03.2023 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 44.9 45.8 (a) Share Capital 14.3 14.3 (b) Capital Work in progress 1.4 1.4 (b
Slide 38: Financial Performance – Consolidated
Financial Performance – Consolidated In Rs. Crores Particulars Q4 FY23 Q4 FY24 YoY% FY23 FY24 YoY% Net Sales Value 246.2 234.2 -4.9% 949.1 968.0 2.0% Other Operating Income 3.2 5.7 78.1% 11.8 16.1 36.6% Total Operating Income 249.4 240.0 -3.8% 960.9 984.1 2.4% Cost of Goods sold 113.0 106.7 -5.6% 43
Slide 39: Consolidated Balance Sheet as at 31st March 2024
Consolidated Balance Sheet as at 31st March 2024 In Rs. Crores Particulars 31.03.2024 31.03.2023 Particulars 31.03.2024 31.03.2023 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 106.8 108.0 (a) Share Capital 14.3 14.3 (b) Capital Work in progress 27.8 2
Slide 40: Board of Directors & Management Committee
Board of Directors & Management Committee 39
Slide 41: Board of Directors
Board of Directors Mr. Kushagra Bajaj Mr. Jagdish Acharya BCCL Promoter & Non-Executive Chairman Independent, Non –Executive Director The Chairman of BCCL since 2007, with over 21 years in the With over 40 years' experience, Mr. Jagdish spent 25 years in consumer, energy and sugar industry, holds a
Slide 42: Management Committee
Management Committee Joined BCCL in 2021 as Joined BCCL in 2020. He Dilip Kumar Maloo is a Head Organised Trade & qualified CA & CS completed B.Tech from International Business. From Calcutta University and professional. He has over 30 April 2024, has taken over as years of professional PGDM from SP
Slide 43: Management Committee
Management Committee Joined BCCL in July 23 Joined BCCL in 2021. Vivek is Joined BCCL in 2022 and heading the Human a Law Graduate from has an overall professional Resources function. She Lucknow University and a experience of around 19 passed her MBA from qualified Company years. He has done his M.
Slide 44: Thank You
THANK YOU bajaj consumen cane