Slide 1: Omni-Channel Strategy in the Russian Consumer Electronic Retail
Om n i - C h a n n e l St r a t e g y i n t h e Ru s s i a n Co n s u m e r El e c t ro n i c Re t a i l 6m and Q2 2015 Investor and Analyst Presentation
Slide 2: Content and liability disclaimer
Content and liability disclaimer The information contained in this presentation or enclosed herewith is provided and intended for informational purposes only and should not be relied on for any investment decisions. The information provided in the presentation includes assumptions and financial info
Slide 3: 6m and Q2 2015 trading update summary
6m and Q2 2015 trading update summary Q2 2015 sales grew by 4.1% and reached 36 billion RUB (with VAT). LfL sales were (3%). 6m 2015 adjusted sales amounted to 83 billion RUB* (with VAT), grew by 1.7% growth y-o-y. The non- adjusted sales amounted to 80 billion RUB (with VAT). 6m 2015 LFL sales
Slide 4: 6m 2014 – 6m 2015 YTD sales/LfL sales dynamics
6m 2014 – 6m 2015 YTD sales/LfL sales dynamics 19%* 12% 4.5% 3.5% -2% -2% (1.9%)* (6%)* (8%) (12%) 6m 2014 9m 2014 12m 2014 3m 2015 6m 2015 Sales Like-for-like Sales Source: Company data * Non-adjusted sales comparison All information presented on this slide is subject to the disclaimer note on page
Slide 5: Q2 2014 – Q2 2015 quarterly sales/LfL sales dynamics
Q2 2014 – Q2 2015 quarterly sales/LfL sales dynamics 52%* 43% 1.7% 4%* 0% -2% (3%) -5.6% -6%* -12% Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Sales Like-for-like Sales * Non-adjusted sales comparison Source: Company data All information presented on this slide is subject to the disclaimer note on page
Slide 6: 6m 2015: Omni Channel Model Development
6m 2015: Omni Channel Model Development Total: 364 stores, 157 cities of Russia. 4 new stores opened, 8 stores closed in 6m 2015 Full online capacities in all cities of operations North* 29 stores Center Greater Volga Ural Siberia 43 stores Moscow 51 stores 49 stores 51 stores 79 stores South
Slide 7: Omni Channel Customer Universe
6m 2015: Omni Channel Model Development Omni Channel Customer Universe Online Based Sales (OBS) up 29% year on year, exceeding HOME DELIVERY 10% of sales; Online based sales 3% Pick-up in Store is 68%, home delivery is 32% of OBS; ≈98% visit stores 10% STORE Stores are the main focus of the cu
Slide 8: Home Delivery + Pick-up
Online based sales 6m 2015 – 6m 2014 LfL dynamics Number of Average transaction amount Sales Home Delivery + Pick-up 71% 68% transactions 66,3% in Stores 39% 35% 32% 28% 28% 27% 28% 28,6% 29% 23% 20% 20% 15,7% 17% 17% 14% 9% 12% 14% 13% 15% 6% 10% 5% Moscow St. Petersburg North Center Volga South Ur
Slide 9: Pick-up Home Delivery: 6m 2015 – 6m 2014 LfL dynamics
6m 2015 – 6m 2014 LfL dynamics, % Number of Average transaction amount Sales Stores & Online 18% transactions 11,7% 9,7% 13% 12,3% 12% 8,4% 7% Pick-up 0,6% 4,7% -1% -11,4% -7% -10% -9% -15% -12% -13% -15% -14,8% -20% -20% -20,5% -24% -20% -18% -22,5% Moscow St. Petersburg North Center Volga South Ur
Slide 10: 6m 2015 LfL stores performance analysis
6m 2015 LfL stores performance analysis 6m 2015 – 6m 2014 LfL revenue breakdown, % 6m 2015 – 6m 2014 LfL revenue per store (RUB mln, with VAT) 6m 2014 6m 2015 34% 31% 6m 2014 6m 2015 18% 17,6% 345 347 14% 12% 222 220 234 218 190 244 195 236 215 8.8% 8% 11% 11% 10% 9% 167 178 155 213 192 184 156 4% 4
Slide 11: Home Delivery Pick-up: Q2 2015 – Q2 2014 LfL dynamics
Q2 2015 – Q2 2014 LfL dynamics, % Number of Average transaction amount Sales Stores & Online transactions 18,2% 18,4% 21% 16,7% 19% 14% 17% 16% 10% Pick-up 7% 0% -0,7% -4% -3% -1% -5% -3% -9,6% -14% -15% -16% -20,5% -17% -17% -17% -17% -23% Moscow St. Petersburg North Center Volga South Ural Siberia
Slide 12: Q2 2015 LfL stores performance analysis
Q2 2015 LfL stores performance analysis Q2 2015 – Q2 2014 LfL revenue breakdown, % Q2 2015 – Q2 2014 LfL revenue per store (RUB mln, with VAT) Q2 2014 Q2 2015 Q2 2014 Q2 2015 32% 33% 150 149 18% 18% 94 101 98 98 100 99 96 11% 11% 9% 9% 13,5% 12% 79 76 73 70 90 90 75 71 85 4% 5% 4% 4% 8% 8% Moscow St
Slide 13: OJSC Company M.video contact details
OJSC “Company “M.video” Nizhnaya Krasnoselskaya Str., 40/12 Moscow 107066 Russia Tel: +7 495 644 28 48, ext. 7064 E-mail: ir@mvideo.ru Official web-site: invest.mvideo.ru Official ticker: MVID RU Exchange: Moscow Exchange For investor relations purposes, please contact: Denis Davydov