Vk International Public Js Com · RUS:VKCO
Vk International Public Js Com — VK — H1 2025 Earnings Presentation
30 slides from Vk International Public Js Com's earnings presentation, Aug 13, 2025
Slide 1: VK Results for H1 2025
Pe3synbTatbl VK 3a nepBoe nonyrogne 2025 roga 13 aBrycta 2025
Slide 2: Disclaimer
3anBneHue 06 OrpaHNYeHUN OTBETCTBEHHOCTU Teer HacTosijan npesexTauma noprotoaneia MKMAO «BK» («O6jecTBo») Mi BKMIOYEHHBIE B HEE aHHbIe He NOZBeprannicb HesaBvcuMoN NpoBepKe. [laHHbIe MC©O oTueTHOCT 3a 6 MecaLes 2025 ropa, BKNIOYEHHBIe B HACTOSLLYIO NPEseHTALINO, 6biN PEBbIONPOBAHE! HEZABCMIMbIM ayAU
Slide 3: About the company
O KOomMnNaHUN O)
Slide 4: VK is the leader in audience metrics on RuNet
VK - nugep no ayQuTopHbiImM noka3aTensaM B PyHeTe 4 664 Thic. ro, K rony nonbsoBaTenei — AHeBHasa ayAUTOpUA 418% rog kK rony MUHYT B CYTKU — Bpema, NPOBOAUMOe nosb30BaTeNnaMu B CepBiicax VK MecayHOon ayguTopun PyHeta Victounnk: Mediascope, nepsoe nonyronue 2025 ropa, Poccua 0+, sospacT 12+, jeckTon
Slide 5: Key events
KnlO4eBbIe CO6bITIA (0)
Slide 6: Net debt reduced more than 2x
YvcTbin Zonr coKpaTusica 6onee YemM B 2 pasa nocne gonsmuccun Ynctpii fonr mpg P 187 2-3X Mo cocTosHuio Mo cocTosHuio Llenesas gonrosasa Harpy3ka, Ha 31.12.2024! Ha 30.06.2025! Ynctpid gonr / ckopp. EBITDA
Slide 7: Debt portfolio after refinancing
Monroson noptdenb nocne fonsmuccun Lleneson rpaduk noraweHus! mapa” P 2026 202
Slide 8: VK Messenger: national messenger capabilities in the new app
MCX — Hal|NoHanbHbIN MeCCeHs>KEP BO3MO>KHOCTenN B HOBOM NpvynoKeHUN Bpictppii uv nerkuid MecceHApKep KayecTBeHHble ayQN0- 1 BU{,eO3BOHKU Nnathopma Ansa 6u3Heca OkckMO3MBHbIe FOCyfAPCTBeEHHbIe yCnyru
Slide 9: VK Video total viewing time grew 4.4x
© vk Buneo - kpynHemumin Bugeocepsuc Poccuun Yo) CoBokynHoe Bpemsa CMOTpeHiA BbIPOCNO B 4,4 pasa row K rogy Ha KOHeL, 2 KB. 2025 () Bpema cmoTpeuua Ha Smart TV npesbicuno 216 MUH — poct Ha 44% ron k ropy Bo 2 kB. 2025! 0° KonuyectBo ycTaHoBOK cs Konuyectso aBtopos Ha nnaTpopme npeBbicuo VK Bugeo? 18
Slide 10: Financial results VK
@MvHaHCoBbie pe3ysbTaTbl VK ‘O)
Slide 11: Key financial indicators
Knroyesbie PUHAHCOBbIe NOKasaTenu VK 3a 1 nonyrogne 2025 ropa Boipyuka mapa P 413% roy, kK rony OPEX mapa P v 5% rom kK rony Ckopp. EBITDA mapa? +11 npg P rog kK rony CAPEX mapa? Vv 43% ron, kK rony
Slide 12: Sustainable revenue growth
YCTONYMBbIN POCT BbIPyYKU Quvamuka BelpyuKu mpg P 64,4 72,6 1non. 2024 1non. 2025 (1) Aonu cermentos & abipyske paccunTanbi Gea yueTa BHyTPMIpynnosbKx O60poToE Ctpyktypa Bbipyyuku 3a 1 non. 2025! mapa P 4 24% ron k ropy 3,9 O6pa3zoBaTenbHble TexHOnoruu 50,5 CoumanbHble nnatpopmp! Vv Meg{iaKOHTeHT 6,
Slide 13: Improving business profitability
NoBbieHVe PEHTAGeENbHOCTU 6u3HECa YnpaBneHne 3aTpaTaMn C POKYCOM Ha NOBbILIeHVe PeHTAa6eNbHOCTN 6u3HeCca Cta6unusauna YcneHHOcTu nepconana B spenbIx npopyktax v KopnopaTuBHOM LieHTpe B ToueuHble MapKeTMHrosBble KaMnNaHUN KntioueBble @UHaHCoBble Yen 2025 & CHM>KeHUe AON pacxopos B % OT BbIDyYKU dl Bo
Slide 14: Stabilization of capital investments
CTa6unu3zauua KanuTasbHbIxX BNOKeHUN 8 O6HoOBNeHO CepBepHoe U VIT-o60pyAoBaHve, CPOopmupoBaHb! HEO6xOpMMbIe PE3epBb! 2 | NospiweHa YTUnU3zala o6o0pyfoBaHna 3a CYUeCT nepexofia Ha o6nauHble TexHONOrMn B NpofomkeHo CTPOUTENbCTBO CeTU faTa-LLYEHTPOB CpepHecpounbii opveHTiip BosspaweHue CAPEX k ucTopuye
Slide 15: VK raises 2025 guidance
VK noBbilaeT NPOrHo3s Ha 2025 roy
Slide 16: Financial results of segments
@MvHaHCoBbie De3yNbTaTbl CETMEHTOB ©
Slide 17: Diversified portfolio
OusepcuduunpoBaHHbin noptdenb 200+ nposykKToB CounanbHble nnaTpopmbl VU MegvakKOHTeHT Cepsucbl uv npogykTbl, HanpaBneHHble Ha pa3BuTNe COLUMAaNbHbIxX ceTei’, cozgaHue Yu ynpaBneHue KOHTCHTOM SHacooente TexHonorun Ansa 6u3Heca Nporpammubpie AULWEH3SUOHHbIC NDOAYKTbI v o6sauHble CepBUcbl ANIA 6u3sHeCc
Slide 18: Social platforms and media content
CounanbHble nnaTpopmb! YU MeQNaKOHTeHT Bpipyuka 8% Mapa P 1non. 2024 1non. 2025 Ckopp. EBITDA mapg P a 4,7x 1non. 2024 1non. 2025
Slide 19: VKontakte, Odnoklassniki, and other platforms audience
(3 BkoHTakTe ®Qox A3eH G COUCeTb COLWianbHaad CeTb nnatpopma c cambIMu N21 B Poccuu npo yBneyeHua vu xo66u nony/APHbIMU HOBOCTAMU Macurra6}oe BnorLLloy Mecte c OKI : 6 Qa Tloanepmare astopa ) Ge Pr Hosoern " 8 € eae) © eo“ 8 Q BD 92,5 manGs%roncrom) 34,2 une 75,3 wan MAU MAU MAU! 2 kB. 2025, Poccua
Slide 20: VK Clips, VK Music, VK Dating
8 VK Knunbi @ VK Myspbika ©) VK 3HaKOMCcTBa & Mnatpopma KOpoTKuXx MYy3bIKasIbHbI CTPUMMUHTOBbIA geviTuHr-cepBuc BeEPTUKaNbHbIX PONUKOB cepsuc a/0% rog K rogy al 5x rog kK rogy 46% rog K rogy PpocT CpeAHecyTOUHbIX NDOCMOTpOB poctT 6a3bl NoANucuuKoB poct MAU 2 kB. 2025 Ha KOHeL, 2 KB. 2025 2 «kB. 2025
Slide 21: Educational technologies
O6pa30BaTenbHble TEXHONOMMU Bpipyuka - mapa 424% 1non. 2024 1non. 2025 Ckopp. EBITDA mapa e 4 2,4x 1non. 2024 1non. 2025
Slide 22: UCHI.RU
UCHi.RU nnaTpopma ANA CaMOcTOATeNbHOrO o6yyeHna aeTen 18», rog, k rogy POcT cpepHero yeka Ha mnaTaero nosb3oBaTena 1 non. 2025 80x LUKOSIbHUKOB Poccuu AKTUBHbIe YYEHUKU nnaTpopmpbl e ~~ TeETPUKA. nnatpopma Aya 3aHATU Cc peneTUTOpOM SITET a @ Bee narepnans 8 onto mecTe eae A! @ Bugeovar cnegarorom @
Slide 23: Technologies for business
tech TexHonorunu ona 6u3sHeca Bpipyuka a 48% Mapa P 1non. 2024 1non. 2025 Cxopp. EBITDA mnpaé P A2,7x 1non. 2024 1non. 2025
Slide 24: VK Tech
(© tech Ton-3 nocTaBuyvKoB IT-pewexnui! 2x rog, k rogy POCT PeKyPPeHTHON BbIPyyKu? 1 non. 2025 31; rog, k rogy POcT KONUYeCTBa KNNeHTOB 1non. 2025 >/0x oT BbIDyuKU VK Tech DONA PeKyPPeHTHON BbIPyYKU 1 non. 2025 72% rog, k rogy POCT BbIPYYKU OT KPYNHbIX KNNCHTOB? 1non. 2025 Qata- Ce, PBing, \\\ cloud
Slide 25: Ecosystem services and other directions
SKOCUCTeMHbIe CepBuUcbl vu npouwve HanpaBsleHua Bpipyuka 418% Mapa P 1non. 2024 1non. 2025 Cxopp. EBITDA mapg P 1non. 2024 1non. 2025
Slide 26: Mail, RuStore, VK Play
@ mail €D Rustore 6 vk Play & nouTosbii cepsuc N° B Poccun poccuickui Mara3vH-npunoKeHuin poccuiickaa vrpoBaa nnaTpopma =8 VK Play Baw noptan B mup Bugeourp aN 48,5 MH 58 man 13,7 MH MAU!, Nouta Mail MAU? MAU 2 kB. 2025, Poccua 2 kB. 2025, Poccua 2 kB. 2025, mup 20,3 MJIH >75 TbIC. 54 MJIH MAU!, O6n
Slide 27: All operating segments showed growth in key financial indicators
Bce onepauMoHHble CerMeHTbI NOKA3AaNIN POCT KMIOUEBbIX @VHaHCOBbIxX NOKasaTenen Bknag, CerMeHTOB B POCT BbIPYYKU mpg P CouvanbHble nnatbopmb! 50,5 Vi MeQakKOHTeHT cuCcTeMHbIe BVICbI M NpOUNe HanpaBneHua 12,8 TexHonorun, ana 6u3sHeca O6pazoBaTenbHble 3 TexHONOrMn Dlannoie 3a 1 nonyropue 2025 roa. [ln
Slide 28: Development priorities
Mpuoputetpl pasBuTug (0)
Slide 29: Key VK priorities
Knroyesbie npvoputetpi VK NosbieHve PuHaHcoBon ycTonuuBocTn NosbieHve peHTa6enbHocTu 6u3Heca Bbixog noka3aTena yucTbI gonr/ ckopp. EBITDA Boixog Ha ycTouuuBylo nonoxKuTenbHyto CKopp. EBITDA Ha YPOBeHb 2-3x >20 mnpg P no utoram 2025 roga
Slide 30: Contacts
KOHTAKTbI IR-KOoMaHga VK ir@vk.company KaHan VK KaHan VK B T-Ilynbce B BKC Npogut