Miniso Group Holding Ltd. · HKEX:9896

Miniso — Q1 2023 Earnings Presentation

17 slides from Miniso's earnings presentation, Nov 14, 2022

  1. Slide 1: Investor Presentation

    Investor Presentation November 2022

  2. Slide 2: Disclaimer

    Disclaimer This presentation contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “antici

  3. Slide 3: Quarterly Updates

    “' MINISO Quarterly Updates

  4. Slide 4: Demonstrated Resilience and Profitability

    Demonstrated Resilience and Profitability in RMB million September Quarter YoY 2020 2021 2022 2021 2022 Total stores1 4,330 4,943 5,405 613 462 -China 2,633 3,107 3,378 474 271 -Overseas 1,697 1,836 2,027 139 191 Revenue 2,072 2,654 2,772 28% 5% -China2 1,722 2,031 1,852 18% -9% -Overseas 350 623 92

  5. Slide 5: MINISO China: Store Growth

    MINISO China: Store Growth September Quarter YoY 2020 2021 2022 2021 2022 Total Stores 2,633 3,035 3,269 402 234 Number of retail partners 755 837 950 82 113 Average store# per partner 3.5 3.6 3.4 By Type -Directly operated stores 5 4 19 -1 15 -Third-party stores 2,628 3,031 3,250 403 219 By Region

  6. Slide 6: Capabilities for Lower-Tier Cities Penetration

    Capabilities for Lower-Tier Cities Penetration 45 82 57 City tiers1 Store number 50 111 68 Tier-1 464 55 107 Tier-2 1369 10 16 46 50 121 Tier-3 or below 1436 17 119 164 Total 3269 222 203 91 120 108 76 169 123 51 50 125 118 92 523 44% of MINISO stores1 30 located in tier-3 or below cities up 9% from

  7. Slide 7: MINISO Overseas: Sales Recovery

    MINISO Overseas: Sales Recovery September Quarter YoY in RMB million 2020 2021 2022 2021 2022 Revenue 350 623 920 78% 48% -Distributor markets 200 432 612 117% 42% -Directly operated markets 150 191 308 27% 61% GMV by Model 1,191 1,378 1,948 16% 41% -Distributor markets 960 1120 1,524 17% 36% -Direc

  8. Slide 8: MINISO Overseas: Store Growth

    MINISO Overseas: Store Growth September Quarter YoY 2020 2021 2022 2021 2022 Overseas Stores 1,697 1,836 2,027 139 191 -Directly operated stores 115 128 131 13 3 -Third-party stores 1,582 1,708 1,896 126 188 By Region -Asian exclude China 854 868 926 14 58 -Latin America 386 398 440 12 42 -North Ame

  9. Slide 9: Snapshots of MINISO Overseas

    Snapshots of MINISO Overseas On the launch day, customers flocked to the stores and quickly filled the retail space. On the launch day, 2,000th overseas store Lotso products arrive customers flocked to the MINISO France in Lyons, France at MINISO Vietnam stores and quickly filled the retail space. 8

  10. Slide 10: Snapshots of MINISO Overseas

    Snapshots of MINISO Overseas Westfield, London $2 plus model in Canada 9

  11. Slide 11: Snapshots of MINISO Overseas

    Snapshots of MINISO Overseas MINISO 3.0 Store layout in Malaysia 10

  12. Slide 12: TOP TOY

    TOP TOY in RMB million September Quarter YOY 2021 2022 Revenue 109 124 13% TOP TOY Offline Stores 72 109 37 By Type -Directly operated stores 6 8 2 -Third-party stores 66 101 35 By Model -Dreamwork Store 9 7 -2 -Collection Store 63 102 39 By Region -Tier 1 26 33 7 -Tier 2 41 62 21 -Tier 3 and below

  13. Slide 13: ESG Report for FY22

    ESG Report for FY22 ESG Governance Framework Operating with sincerity Great Products for a Fun Life  Strictly comply relevant laws and  Built a group-level risk control system,  "1+1+1 Quality Control Mechanism“: 6,000+ regulations as a dual-primarily listed creating an ethical corporate culture,

  14. Slide 14: Revenue Breakdown

    Revenue Breakdown in RMB million September Quarter YoY 2020 2021 2022 2021 2022 Revenue 2,072 2,654 2,772 582 118 Domestic Operations 1,722 2,031 1,852 309 -179 -MINISO Brand 1,660 1,867 1,700 207 -167 -TOP TOY Brand - 109 124 109 15 -Others 62 55 28 -7 -27 International Operations 350 623 920 273 2

  15. Slide 15: MINISO China: Sales Recovery

    MINISO China: Sales Recovery in RMB million September Quarter YoY 2020 2021 2022 2021 2022 Revenue 1,660 1,867 1,700 12% -9% -MINISO offline stores 1,543 1,681 1,537 9% -9% -MINISO ecommerce 117 186 163 59% -12% July August September 2% 5% 7% 94% 85% 96% 90% 80% 80% -10% -10% -9% Total sales Store a

  16. Slide 16: Capital Allocation Balance Shareholder Return

    Capital Allocation Balance Shareholder Return in RMB million FY 2020 FY 2021 FY 2022 FQ1 2023 Cash position, end of period 2,861 6,878 5,828 6,007 Net cash generated from operating activities 826 916 1,406 N/D2 Capital expenditure 57 180 1,234 N/D Free cash flow 769 746 1721 N/D Cash dividend paid 3

  17. Slide 17: About MINISO

    About MINISO MINISO Group is a global value retailer offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that ap

MINISO Group Holding — Q1 2023 Earnings Presentation on 6ix