Bread Financial Holdings, Inc. · NYSE:BFH

Bread Financial — Alliance Data Systems — Investor Presentation (May 2010)

8 slides from Bread Financial's investor presentation, May 25, 2010

  1. Slide 1: Alliance Data Strategic Outlook

    Exhibit 99.1 Alliance Data Strategic Outlook NYSE: ADS Q2 2010 ©2010 ADS Alliance Data Systems, Inc. Confidential and Proprietary

  2. Slide 2: A Unique Business Model

    NYSE: ADS | Q2 2010 2 A Unique Business Model Alliance Data is the largest and most comprehensive provider of transaction-based marketing and loyalty solutions. Three Platforms: One Model ©2010 ADS Alliance Data Systems, Inc. Confidential and Proprietary

  3. Slide 3: Alliance Data: ~$300 Billion Market in Play

    NYSE: ADS | Q2 2010 3 Alliance Data: ~$300 Billion Market in Play • Marketing spend is shifting from traditional mass marketing to data-enabled, multi-channel direct marketing • The digital channel spend directed toward transaction-based, ROI solutions: • Strong double-digit growth market • Still le

  4. Slide 4: Driving the Shift: The Rise of the Niche Market

    NYSE: ADS | Q2 2010 4 Driving the Shift: The Rise of the Niche Market • Highly segmented customer groups are • In face of budget cuts, CMO’s shift spending to more difficult to reach measureable data-enabled channels • ROI-based, data-enabled marketing • Traditional media are losing share and hardes

  5. Slide 5: The Alliance Data End-to-End Solution

    NYSE: ADS | Q2 2010 5 The Alliance Data End-to-End Solution Three Platforms, One Model LoyaltyOne | Epsilon | Private Label Strategy/ Data/ Analytics Distribution Creative Database ©2010 ADS Alliance Data Systems, Inc. Confidential and Proprietary

  6. Slide 6: 2010 Guidance

    NYSE: ADS | Q2 2010 6 2010 Guidance ($MM, except per share data) Pro forma Guidance % 2009 2010 Change Revenues $2,513 $2,762 10% Adjusted EBITDA $734 $792 8% Core EPS $5.16 $6.00 16% Excluding non-recurring $4.64 $6.00 30% Affirming 2010 Guidance of $6.00 ©2010 ADS Alliance Data Systems, Inc. Confi

  7. Slide 7: Alliance Data's Safe Harbor Statement and Forward-Looking Statements

    NYSE: ADS | Q2 2010 7 Alliance Data’s Safe Harbor Statement and Forward-Looking Statements This presentation may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such st

  8. Slide 8: Financial Measures

    NYSE: ADS | Q2 2010 8 Financial Measures In addition to the results presented in accordance with generally accepted accounting principles, or GAAP, the Company presents financial measures that are non-GAAP measures, such as constant currency financial measures, adjusted EBITDA, adjusted EBITDA margi

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