Slide 1: Skin Elements provides updated Investor Presentation
For personal use only 16 January 2017 Skin Elements provides updated Investor Presentation Australian natural skin care company Skin Elements Limited (ASX: SKN) is pleased to provide an updated Investor Presentation following successful listing on the ASX. ENDS For further information, please contac
Slide 2: Investor Presentation January 2017
For personal use only Developing Market Leading All Natural & Organic Skin Care Products INVESTOR PRESENTATION JANUARY 2017
Slide 3: Disclaimer
DISCLAIMER For personal use only Summary information This Presentation contains summary information about Skin Elements Limited (ASX: “SKN”, “Skin Elements”, “the Company”), its subsidiaries and their activities which is current as at the date of this Presentation. The information in this Presentati
Slide 4: Company Highlights
COMPANY HIGHLIGHTS For personal use only Highly successful IPO and ASX Listing •Company listed on the ASX on 6 January 2017 after an oversubscribed $3.71m IPO - funds raised will facilitate the launch of Soléo Organics sunscreen in the ~US$10bn global suncare market.* Established Business • Aust
Slide 5: Corporate Overview
CORPORATE OVERVIEW For personal use only Capital Structure (ASX: SKN) Shareholders Shares on Issue 73,550,000 Sovereign Empire Pty Ltd 13.77% Listed Options 40,750,000 Lawley Group Pty Ltd 10.98% Listing Price 20 cents Sunadvance Group Ltd 6.8% Market Capitalisation (@20c) $14.7 million Willpower Tr
Slide 6: Board & Management
BOARD & MANAGEMENT Board For personal use only Mr Peter Malone, Executive Chairman • Over 30 years’ experience in global financial markets – has raised AUD$100m+ for technology development companies • Proven track record in managing technology development programs – has developed a range of technolo
Slide 7: Business Overview
For personal use only Business Overview
Slide 8: Summary
BUSINESS OVERVIEW Summary For personal use only 100% natural and organic sunscreen • Australian based developer of natural and organic skin care products, with portfolio of skin care products made from organic and natural ingredients; Soléo Organics natural sunscreen (leading brand) and Elizabeth
Slide 9: Summary
BUSINESS OVERVIEW Summary For personal use only Ready for full scale market launch • The all natural and organic Soléo Organics sunscreen is ready for market launch and commercialisation having sold 350,000 under test marketing program and having received a number of major international awards dur
Slide 10: Development of Soléo
BUSINESS OVERVIEW Development of Soléo For personal use only Approvals Test Marketing Product Extensions Launch 2008/ 2010 2011 2012 2013 2014 2015 2016 2017 2009 Regulatory USA market International More pre- More pre-launch More pre- More Pre- Ready for full Successful approvals by testing
Slide 11: Development of Soléo
BUSINESS OVERVIEW Development of Soléo For personal use only
Slide 12: Soléo Competitive Advantage
BUSINESS OVERVIEW Soléo Competitive Advantage For personal use only Innovative Formulation Plant Extracts and Natural Minerals Proven UV Performance against Damaging Sunlight Broad Spectrum UVA and UVB Protection Water Resistant
Slide 13: All Natural Ingredients
BUSINESS OVERVIEW All Natural Ingredients For personal use only Soléo Organics Ingredients All Organically Sourced Grapeseed Oil Beeswax Sunflower Oil Macadamia Oil Theobroma Butter Vegetable Oils Green Tea Extract Candelilla Wax Cucumber Extract Roman Chamomile Extract Lecithin Natural Vitamin E Oi
Slide 14: No Synthetic Ingredients
BUSINESS OVERVIEW No Synthetic Ingredients For personal use only Soléo Organics Ingredients Chemical UV absorbers Parabens Titanium Dioxide Diazolidinyurea Octyl Methoxycinnamate Butyl Methoxydibenzoyl Methane Oxybenzone 4 Methylbenzylidene Camphor Padimate O Phenylbenzimidazole Sulfonic Acid Benzop
Slide 15: Growth Strategies
BUSINESS OVERVIEW Growth Strategies For personal use only Full Launch of Soléo Capitalise on test marketing with the market launch Year 3 of Soléo Organics in defined and proven markets; Australia and internationally in New Zealand, USA, Canada, Japan and parts of Asia and Europe. Deploy new media a
Slide 16: Emerging Brand – Elizabeth Jane Natural Cosmetics
BUSINESS OVERVIEW Emerging Brand – Elizabeth Jane Natural Cosmetics For personal use only Mission: To Provide high quality skin care using all natural and organic ingredients, to offer effective natural alternatives to chemical-based products Made in Australia and contains only natural ingredients
Slide 17: Market Overview
For personal use only MARKET OVERVIEW
Slide 18: Market Overview: Summary
MARKET OVERVIEW Summary For personal use only Opportunity • Euromonitor estimated the global Personal Care / Beauty Products industry at US$454bn in 2011, with further comment that “niches, such as sun care are expected to contribute the highest growth” • Euromonitor estimated the global retail sa
Slide 19: Market Overview: Summary
MARKET OVERVIEW Summary For personal use only Skin Care Need • Latter half of 20th Century saw widespread documentation and acceptance of relationship between ultraviolet (UV) radiation, the environment and skin damage. Unprotected exposure to sunlight is a major cause of skin cancer, wrinkles, sk
Slide 20: Global Suncare Sales by Region
MARKET OVERVIEW Global Suncare Sales For personal use only Global Sales of Sun Care Products by Region Year 2015 (US $’m) Asia Pacific 2,045 Australasia 2,806 Eastern Europe 208 294 Latin America Middle East and Africa 1,806 2,250 North America Western Europe 461 Source: Euromonitor International Li
Slide 21: Global Suncare Sales
MARKET OVERVIEW Global Suncare Sales For personal use only Source: Euromonitor International Limited: Beauty and Personal Care system 2015 edition. Total retail sales value (inc sales tax). Historic and forecast global values are the aggregation of local currency country data at current prices conve
Slide 22: Channels to Market - Australia
MARKET OVERVIEW Channels to Market - Australia For personal use only 15% Soléo currently available Health Stores “Early Adopters” 30% Chemists Initial distribution targets “Credibility” 55% Retail and Supermarkets 2nd stage distribution targets “Mass Market”
Slide 23: Advertising Campaigns
MARKET OVERVIEW Advertising Campaigns For personal use only
Slide 24: Indicative Upcoming Activity
INDICATIVE UPCOMING ACTIVITY For personal use only Commercial Laboratory Production Agreement for Soléo Organics Sunscreen First Major Production Order for Soléo Organics Sunscreen Senior Management Appointments – Sales, Distribution and Marketing Distribution and Sales & Marketing Program f
Slide 25: Contact Details
CONTACT DETAILS For personal use only Skin Elements Limited Media & Investor Relations 7/36 Ord Street James Moses, Mandate Corporate West Perth WA 6005 T: +(61) 420 991 574 T: +(61) 8 9486 4792 E: james@mandatecorporate.com.au F: +(61) 8 9486 4793 E: info@Senatural.com W: www.soleoorganics.com