Blackbird Plc · LSE:BIRD
Blackbird — Shareholder Meeting (June 2024)
21 slides from Blackbird's shareholder meeting presentation, Jun 18, 2024
Slide 1: AGM 18th June 2024
WY BLACKBIRD” AGM 18" June 2024
Slide 2: Product-Led Growth Benefits
y BLACKBIRD™ Product-Led Growth Benefits Lower Customer Acquisition Costs (CAC) Scalability Higher Customer Retention Accelerated Growth Playbook . Product Vision . Focus on Quality Engineering . Drive Adoption (Free User Acquisition/Activation/Retention) . Data driven product experimentation . Adop
Slide 3: What our focus groups told us...
SY BLAckBirD™ Pelevateio What our focus groups told us... Creative Director (Agency) or ae Creator aeneeanee Eee er co Marketing Manager ram coe AGM June 2024 Social Media Manager
Slide 4: Core Vision
SY BLACKBIRD” Pelevateio > elevateio Core Vision AGM June 2024
Slide 5: Timelines to Exponential Growth
Timelines to Exponential Growth
Slide 6: Growth timelines of Canva and Figma versus elevate.io
Canva $40M * 18 funding rounds FIRST ROUND. $I5M (Sibn) ($40 bn) YEAR ° 1 2 3 4 5 6 7 8 9 10 1 12 13 PRODUCT LAUNCH PRO 3.6M 40M 75M 100M CONCEPT TIERS USERS USERS USERS USERS Figma E$200M ADOBE . ee stealth FOUNDED SEED $4M ASI4M B$25M C$40M D$50M ($10bn) ($20 bn) F $416M i 1 i i 1 i | 1 1 YEAR ° 1
Slide 7: Market Size
y BLACKBIRD” Pelevateio Ma rket Si ze Tools & Services Market Size The overall value of the Creator Economy is forecast to be $500bn by 2027. The tools and services 2032 market is currently worth $20bn growing to over $180bn by 2032 Today $250bn to $500bn Creator Economy Market to double in size by
Slide 8: Serviceable Addressable Market
AGM c.$0.6bn Serviceable Addressable Market elevate.io is a self service, end to end platform aimed at the adjacent segment of professional teams and monetised content creators. r > elevate.io positioning t———> c.$6.9bn Dy) $6.9bn cs ren P ~O Initial serviceable addressable Es TBC > & market Lo ¥ a
Slide 9: Our First Customers
SY BLAcKBIRD™ Our First Customers These two personas will provide the most tangible opportuni ies at launch, giving us a clear path to market. Although these groups share attributes they allow us to address two distinct markets each with it’s own unique opportunities. AGM Pelevateio Content Creators
Slide 10: Go to Market 2024
SY BLACKBIRD Pelevateio Go to Market 2024 Discovery Retention Blog/SEO .: a Sufficient Organic Social Features Instagram / TikTok : : Reddit / Discord SIBElMe Saee1 LinkedIn / Facebook Community June 2024
Slide 11: Go to Market 2025 onwards
Y BLACKBIRD Delevateio Go to Market 2025 onwards Discovery Conversion Retention Feature Updates Ecosystem (Marketplace) Organic Social (Community) Customer Support AGM June 2024
Slide 12: Platform
y BLACKBIRD™ Platform belevateio June 2024
Slide 13: Create
SY BLAckBirD™ Pelevateio Create 6 200CCO> raxc AGM June 2024
Slide 14: Generators Marketplace
SY BLACKBIRD AGM Generators Marketplace Based on feedback and usage patterns of users on top of what's available to us in the market, we will expand our Al & ML capabilities to deliver more value to users. Do) Speaking Avatars Speech to Text B Text to Speech belevateio Ov (om) Face Recognition Cs Vi
Slide 15: Manage
Y BLACKBIRD” Pelevateio AGM June 2024
Slide 16: Distribute
Y BLACKBIRD” Pelevateio Distribute AGM : June 2024
Slide 17: Blackbird's Player, Codename: Spark
S BLAckBird™ Pelevateio Blackbird’s Player Codename: Spark AGM June 2024
Slide 18: Spark: The Vision
y BLACKBIRD™ belevateio Spark: The Vision Virality e Instant publish for Creator convenience e Engaging viewer experience with fast clipping / resharing Scalable e Economies at scale enables powerful client-side features Monetisation e Bring new monetisation opportunities to Creators June 2024
Slide 19: Spark: Blackbird's Technology Enablers
SY BLACKBIRD belevateio Spark: Blackbird’s Technology Enablers Leverage Blackbird IP e Instant publish using Blackbird’s FTL® e Integration with elevate.io Accelerate Blackbird’s new technologies e Blackbird 10 - HD video e Buffalo - HQ audio e VidLib - cloud video infrastructure A springboard for d
Slide 20: Spark: Experimental Prototype
SY BLACKBIRD Pelevateio Spark: Experimental Prototype Simple player e UXis both simple and familiar e Enhanced standard features elevate.io integration e Instant publish simplifies sharing content e Supports elevate.io process: create > manage > distribute How ¢ Clip and/or re-share any Spark video
Slide 21: AGM 18th June 2024
WY BLACKBIRD” AGM 18" June 2024