Slide 1: Company Brief
Company Brief 07 | 06 | 2017 Milano, Italia
Slide 2: Our mission is to satisfy the living aspirations of families living in Milan
Our mission is to satisfy the living aspirations of families living in Milan today. Abitare In is the first industrial-type residential real estate player that makes and sells homes with a truly innovative business model for the italian market.
Slide 3: We are unique in our industry
We are unique in our industry
Slide 4: As it occurs in the most advanced markets, we are specialized
As it occurs in the most advanced markets, we are specialized residential Milan primary house mkt affordable segment, providing an aspirational product urban requalification
Slide 5: We concentrate on product ...
We concentrate on product ... satisfying a clear market-need totally customizable by the customer with trendy materials, finishes and architectures health-conscious and environmentally friendly always above the standards (Energy Saving, Management Costs, etc.)
Slide 6: ... on marketing and sales ...
... on marketing and sales ... campaign-based innovative sales process hyper market segmentation redefining the concept of promotion developing a partner- network of excellence (eg. ErnestoMeda, Lema, Unopiù, Porcelanosa, Jacuzzi, Flos, Alessi, Sikkens, Paghera ...)
Slide 7: ... and on customer management
... and on customer management dedicated interior designers and architects high investment in end- to-end CRM platform quality calls, surveys, SLA and satisfaction management after-sales support customer experience of excellence customer becomes best brand ambassador
Slide 8: Why we are different
Why we are different marketing investments > 5% promotional budget > 10% trasparent pricing with NO discounts management of overbooking sales structure IT/CRM investments > 2% Building Information Modelling (BIM) total customization thanks project methodology and construction techniques Our partners
Slide 9: We apply an observant risk & time control
We apply an observant risk & time control Requirements >50% overall compliance preliminary contracts clear and >70% proposal current average binding policies, purchase performance linked to sales promise to the Market targets, reducing ENDING risks, avoiding “inventories” and confining overall CONST
Slide 10: In 2013, in spite of the crisis our business model allowed extraordinary results
In 2013, in spite of the crisis our business model allowed extraordinary results 60% preliminary subscription at the start of the construction 100% sold (preliminary) at TED the 35% of the construction PLE M NO CO discounts applied 144% overbooking
Slide 11: Milano Real Estate market is bullish
Milano Real Estate market is bullish 14 consecutive Number of transaction (NTN) +65% quarters of y/y Source: OMI growth long term positive demographic trends: 60k new residents in 2016 (40k 18-40 yo) with only 2k new units built Cost of developing areas* in 3rd/4th beltway rose from 800€/sqm to 1.30
Slide 12: With a growing market we redefined the concept of commercial success
abitare in With a growing market we redefined maggiolina the concept of commercial success 87 purchase proposals (80% of available units) 71 preliminary contracts for € 38,1 Mln in-approval proposal for € 9,3 Mln +2.800 contacts +1.650 appointments +50.000 website unique visitors +1.500.000 flyers d
Slide 13: Abitare In Maggiolina project economics
abitare in Project economics maggiolina 9.180 sqm SLP* Revenues Gross Margin EBT 67,4 mln € 24,6 mln € 15,7 mln € 25,2 mln € 15,3 mln € Land mortgages Overall customer advance * Gross Floor Surface
Slide 14: Since IPO, ABT.MI stock rose 97%
* May 31, 2017 Since IPO, ABT.MI stock rose 97%*, for an overall transaction volume of about € 6.8 million
Slide 15: Opportunity: more than 70.000 sqm at an average price of 600€/sqm
Opportunity NPLs and distressed guaranteed us a pipeline of areas in Milan for more than 70.000 sqm* at an average price of 600€/sqm with a huge saving from today’s market price * that 45.000 sqm already acquired (including Abitare in Maggiolina)
Slide 16: Takeaways ...
Takeaways ... positive market trends low-cost inventory of developing pipeline proven low risks model high-return on employed capital a regulated market investment