Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Day (2025)
20 slides from Bayerische Motoren Werke's investor day presentation, 2025
Slide 1: BMW Product Outlook
BMW PRODUCT OUTLOOK. Bernd Körber Senior Vice President BMW Brand and Product Management.
Slide 2: Brand & Product Roadmap – It's a Match
BRAND & PRODUCT ROADMAP – IT’S A MATCH. KEY BRAND DIRECTIONS MATCH WITH PRODUCT AND TECHNOLOGY ROADMAP Capture Market Broaden Ensure Global Lift the Brand Drive Profitability Potentials Business Base Resilience
Slide 3: We have four brand stories in the upcoming years
WE HAVE FOUR BRAND STORIES IN THE UPCOMING YEARS. CORE HIGH PERFORMANCE X-FAMILY EXCLUSIVITY
Slide 4: With "Roads to" we orchestrate our launches
OUR TOOLSET With “Roads to” we orchestrate our launches.
Slide 5: Core
CORE.
Slide 6: We start our "Roads to…" with our core models
WE START OUR “ROADS TO…” WITH OUR CORE MODELS. More than 359,000 3 Series sold in 2024 16% 14.5% More than 319,000 X3 sold in 2024 Sales Figures 2024
Slide 7: The Road to Neue Klasse with the new BMW iX3 as first model
THE ROAD TO NEUE KLASSE WITH THE NEW BMW iX3 AS FIRST MODEL IS THE INITIAL STORY. Go-To-Market ROAD TO 2026 NEUE KLASSE World Premiere BMW iX3 @ IAA September 2025 Pre-Drive June 2025 BMW Vision Driving Experience BMW Panoramic iDrive Shanghai 2025 CES 2025
Slide 8: The new BMW iX3 will introduce advancements in four decisive areas
THE NEW BMW iX3 WILL INTRODUCE ADVANCEMENTS IN FOUR DECISIVE AREAS. INTELLIGENT USER DYNAMIC DRIVING ELECTRIFICATION DESIGN INTERACTION PERFORMANCE
Slide 9: High Performance
HIGH PERFORMANCE.
Slide 10: It's a dual world – BEV and BMW M record sales in 2024
IT’S A DUAL WORLD – BEV AND BMW M RECORD SALES IN 2024. BMW Sales 2024 BMW M Sales 206,587 HP P ICE 1,667,570 BEV 368,475 +11.7% vs. 2023 62,307 PHEV 164,172 2015 2024 M Share 3,3% 9,4%
Slide 11: Best-selling M models 2024
BEST-SELLING M MODELS 2024: A MIXTURE OF M PERFORMANCE AND HIGH PERFORMANCE AS WELL AS ELECTRIC AND PETROL. 1st 2 nd 3rd BMW i4 M50 BMW X3 M50 BMW M2 Coupé -11-
Slide 12: The BMW M brand identity: from racetrack to road
THE BMW M BRAND IDENTITY: FROM RACETRACK TO ROAD FUELING A PASSIONATE COMMUNITY. BORN ON THE MADE FOR THE CORE OF A PASSIONATE RACETRACK. STREETS. COMMUNITY.
Slide 13: Driving brand success through engagement and expanding touchpoints
DRIVING BRAND SUCCESS THROUGH ENGAGEMENT WITH THRILLING EXPERIENCES AND EXPANDING TOUCHPOINTS. LOYALTY CONQUEST We thrill our customers and community We build new brand touchpoints on- and with exciting products and experiences in offline to excite our BMW M fans and and beyond the car to boost bran
Slide 14: X-Family
X-FAMILY.
Slide 15: Already today, our X-models are a success for BMW
ALREADY TODAY, OUR X-MODELS ARE A SUCCESS FOR BMW, LEADING IN DIFFERENT SEGMENTS WITH A DIVERSE PORTFOLIO. 23% 12% 65% iX1 BEV X1 PHEV X1 ICE Sales Figures 2024
Slide 16: Exclusivity
EXCLUSIVITY.
Slide 17: Our BMW top end offer is complemented by BMW Individual and limited small series
OUR BMW TOP END OFFER IS COMPLEMENTED BY BMW INDIVIDUAL AND LIMITED SMALL SERIES. TOP END OFFER BMW INDIVIDUAL SMALL SERIES
Slide 18: Strictly limited small series increase brand awareness and desirability
WITH STRICTLY LIMITED SMALL SERIES WE INCREASE OUR BRAND AWARENESS AND CREATE DESIRABILITY WITHIN CONNOISSEURS. Both sold-out Limited amount of 50 BMW Skytop 70 BMW Speedtop
Slide 19: We are well equipped for the future
WITH OUR “ROADS TO” We are well equipped for the future.
Slide 20: 2025 and the Road to Neue Klasse are only the start
2025 AND THE „ROAD TO NEUE KLASSE“ ARE ONLY THE START. WE WILL LAUNCH MORE THAN 40 MODELS IN 24 MONTHS. Road to Road to Exclusivity High Performance Road to Road to Neue Klasse X-Family