Qualcomm Incorporated · NASDAQ:QCOM
Qualcomm — Technical Presentation (September 2015)
35 slides from Qualcomm's technical presentation, September 2015
Slide 1: Creating a Digital 6th Sense with LTE Direct
September 2015 Creating a Digital 6*" Sense with LTE Direct QUALCOMM\ Why Wait" e bd / f / I / @ / / XN ee) eo. \ / pa ~AL toe ~ co 7“! a e e---" eo a 47 \ ‘, ee 4 7 ‘ Ny e “e @° a 7 ra 4 7 e
Slide 2: LTE Direct is creating a Digital 6th Sense through always-on proximal discovery services
LTE Direct is creating a Digital 6th Sense through always-on proximal discovery services Always-on device-to-device discovery of friends, services, offers in one’s proximity 1 Proximal discovery services efficiently integrated with existing LTE Advanced services and networks Required to scale up fro
Slide 3: The next generation mobile services in a hyper-connected world
The next generation mobile services in a hyper-connected world Mobile devices aware of the user and surroundings, connecting our digital and physical worlds Discovers Filters Things relevant to you For things relevant to you Senses Knows Your environment and motion You and what’s around you Learns A
Slide 4: LTE Direct Proximity Services: Always-on proximal awareness
LTE Direct Proximity Services: Always-on proximal awareness Enabling users & mobile apps to passively interact with the hyper-connected world A shop nearby has the watch you wanted Your under $100 friend Alex is nearby @2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Right
Slide 5: The always-on proximal discovery challenge
The always-on proximal discovery challenge Scaling proximity services for mass consumer adoption Privacy Barriers to technologies that continuously track location Battery Life Always-on services require continuous proximal discovery Always-on Scale Long range and high capacity required to expand use
Slide 6: Proximal discovery services are expanding the reach of mobile
Proximal discovery services are expanding the reach of mobile Utilizing technologies today that either track user’s location or proximity to nearby beacons Location-based app Proximity Beacons (BT-LE2) Tracking user’s location and access Deliver relevant value by notifying cloud to identify relevanc
Slide 7: Scaling up proximity services for mass consumer adoption
Scaling up proximity services for mass consumer adoption LTE Proximity Services Device-to-Device Discovery Bluetooth Beacons Distributed Geo-fencing Location-based Centralized Geo-fencing The path to mass adoption across a wide range of use cases with discovery that is: • Battery efficient and priva
Slide 8: LTE Direct is a device-to-device technology required to scale up
LTE Direct is a device-to-device technology required to scale up from today’s proximal discovery solutions 8
Slide 9: LTE Direct is solving the always-on proximal discovery challenge
LTE Direct is solving the always-on proximal discovery challenge Discovery at scale Interoperable discovery Discovery of 1000s of devices / Universal framework for discovery services in the proximity of ~500m across apps/devices/operators Always-on awareness Part of global LTE standard Privacy sensi
Slide 10: Discovery with unparalleled scalability and capacity
Discovery with unparalleled scalability and capacity LTE Direct enables broader set of use cases than other device-to-device technologies BT-LE LTE Direct Capacity Hundreds Thousands Range (m) ~50 m ~500 m Active Duration ~4000 ms ~75 ms (ms)1 Proximal discovery at scale 1 Source Qualcomm Technologi
Slide 11: Battery efficient and privacy sensitive always-on awareness
Battery efficient and privacy sensitive always-on awareness LTE Direct provides enhanced user experience over location-based solutions Privacy sensitive Battery efficiency Autonomous Devices do not need to reveal their Determining relevancy is done at the Continuously and passively proximal identity
Slide 12: LTE Direct provides interoperable discovery
LTE Direct provides interoperable discovery Vastly expanding the reach and value of proximal discovery for mobile app developers App C App B App A App App App App A B C D LTE Direct universal framework Universal framework for discovery across apps, devices, operators App D Example: Digital Out- of-H
Slide 13: LTE Direct leverages the global LTE ecosystem
LTE Direct leverages the global LTE ecosystem Part of 3GPP Release 12 Common global standard Support for paired (FDD) and unpaired (TDD) spectrum Vibrant, global ecosystem 390+ Networks 2,900+ Devices in 135+ countries from 250+ vendors Source: GSA (www.gsacom.com) – April 2015 for networks and Feb
Slide 14: We must make best use of all technologies for proximity services
We must make best use of all technologies for proximity services Location-based LTE Direct Proximity beacons User-initiated search Always-on device-to-device Micro-location awareness (plus navigation) proximal discovery and geo-fencing Enhance relevancy of search Privacy sensitive and battery effici
Slide 15: LTE Direct provides privacy sensitive and battery efficient discovery at scale and range
LTE Direct provides privacy sensitive and battery efficient discovery at scale and range How does it work? 15
Slide 16: LTE Direct: A day out at the shopping center
LTE Direct: A day out at the shopping center 16
Slide 17: LTE Direct is a device-to-device proximal discovery technology
LTE Direct is a device-to-device proximal discovery technology 17
Slide 18: All devices can broadcast needs and services via expressions
All devices can broadcast needs and services via “expressions” Coffee Shop via Food Finder: Lisa via Social Match: “Live music this afternoon” “I like shopping!” Smoothie Shop via Deal Finder: “10% off your usual order” Jamie via Friend Finder: “Looking for nearby friends” Rob via Ticket Finder: “Ti
Slide 19: Services are efficiently mapped to Expressions
Services are efficiently mapped to Expressions Public Expressions • Application agnostic • Any proximal device can decode expression • Good for advertising, local “finder” apps, etc. Service Live Music @ Coffee House Mobile app leverages Private Expressions centrally managed hierarchical mapping1 •
Slide 20: Relevance is passively identified with no user/app intervention
Relevance is passively identified with no user/app intervention 2 new alerts! Optional metadata Sale @ Smoothie Shop Additional info available Your friend 10001110111100010…. following discovery (e.g., street address) Jamie is nearby! 10% off your smoothie! Relevant Expressions Jamie @ Friend Finder
Slide 21: Communication via traditional LTE or Wi-Fi/Wi-Fi Direct
Communication via traditional LTE or Wi-Fi/Wi-Fi Direct we r nearby. wanna meet for coffee? Text Jamie 21
Slide 22: LTE Direct efficiently utilizes LTE spectrum for discovery
LTE Direct efficiently utilizes LTE spectrum for discovery Leverages LTE infrastructure For timing, resource allocation (to LTE Direct), as well as user authentication LTE RAN: Timing, Configuration, Authentication, Communication LTE Air Interface: Discovery LTE LTE Uses LTE licensed spectrum 10s Up
Slide 23: Expression resources are managed by mobile operators
LTE Direct resources are managed by mobile operators Discovery LTE LTE 10s 64ms … Up to 2,816 Expressions Jamie @ Friend Finder discovery 10110000011101010… … x 44 … resources Alex @ Friend Finder 11110000011111010… LTE sub-frames x 64 Devices either broadcast or listen within assigned LTE sub-frame
Slide 24: LTE Direct ecosystem implementation is underway
LTE Direct ecosystem implementation is underway creating opportunities for the entire mobile ecosystem 24
Slide 25: Empowering new experiences across a wide range of use cases
Empowering new experiences across a wide range of use cases Continuous Discovery Personalized Interactions of relevant people, products, services, events with the user’s surroundings and environment Social Discovery Loyalty Programs of friends, colleagues, dates, … personalizing services and offers
Slide 26: LTE Direct creates opportunities for the entire ecosystem
LTE Direct creates opportunities for the entire ecosystem Access to LTE Direct Proximity Services Mobile OEMs Mobile Operators & ASPs Subscribers New and enhanced user experiences 26
Slide 27: LTE Direct is managed and monetized by mobile operators
LTE Direct is managed and monetized by mobile operators Service Access Monetize API access to mobile app developers for LTE RAN: utilizing LTE Direct Proximity Services Timing, Configuration, Authentication, Communication Mobile Advertising LTE Air Interface: Monetize interest by commercial advertis
Slide 28: Achieving scale requires discovery between mobile operators
Achieving scale requires discovery between mobile operators Option 1 Option 2 Operator A Uplink or TDD BROADCAST LTE LTE LISTEN LISTEN All devices in a country/region Operator A Operator B broadcast and listen to LTE Device Device Operator B Uplink or TDD Direct expressions on the same agreed-upon s
Slide 29: LTE Direct empowers app providers and OEMs to differentiate
LTE Direct empowers app providers and OEMs to differentiate Lead the next generation of mobile proximity services through a differentiated user experience Discovery at scale Always-on awareness Interoperable discovery Discovery of 1000s of devices / Privacy sensitive and battery efficient Universal
Slide 30: Implementation of the LTE Direct ecosystem well underway
Implementation of the LTE Direct ecosystem well underway Standardization Operators Trials App Developers by 3GPP as a feature in launching across engaging on use case Release 12 multiple regions development • System Architecture and RAN • Technical Trials completed with Deutsche • Developing use cas
Slide 31: LTE Direct is evolving to bring new ways to connect & interact
LTE Direct is evolving to bring new ways to connect & interact Release 12 Release 13 Release 14 and beyond D2D platform for consumer Expanded D2D discovery Multi-hop communication and public safety use cases and D2D communications and more use cases Discovery of 1000s More flexible discovery Additio
Slide 32: LTE Advanced is evolving and expanding into new frontiers
LTE Advanced is evolving and expanding into new frontiers Scaling to connect the Bringing new ways to Empowering new Creating a converged Internet of Everything connect & interact classes of services connectivity platform Evolving the Mission-critical control Link aggregation LTE Direct Platform LTE
Slide 33: LTE Direct is creating a Digital 6th Sense through always-on proximal discovery services
LTE Direct is creating a Digital 6th Sense through always-on proximal discovery services Always-on device-to-device discovery of friends, services, offers in one’s proximity 1 Proximal discovery services efficiently integrated with existing LTE Advanced services and networks Required to scale up fro
Slide 34: Questions? - Connect with Us
Questions? - Connect with Us www.qualcomm.com/wireless www.qualcomm.com/news/onq BLOG @Qualcomm_tech http://www.youtube.com/playlist?list=PL8AD95E4F585237C1&feature=plcp http://www.slideshare.net/qualcommwirelessevolution 34
Slide 35: Thank you
Thank you Follow us on: For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog ©2013-2015 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries, used