Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q3 FY2023 Earnings Presentation
25 slides from Bajaj Consumer Care's earnings presentation, January 2023
Slide 1: Investor Presentation Q3 & 9M FY23
INVESTOR PRESENTATION Q3 & 9M FY23
Slide 2: Hair Oil Market Trends
Hair Oil Market Trends Value Growth % Volume Growth % Key Highlights Urban Rural All India Urban Rural All India • Hair Oil Market saw muted volumes in Q3 and MAT December over same -2.1% -1.6% period last year -4.5% -4.4% • Q3 value decline higher than MAT -7.5% -7.5% December period Q3 FY23 Q3 FY2
Slide 3: Financial Highlights - Standalone
Financial Highlights - Standalone Q3 FY23 v/s Q3 FY22 9M FY23 v/s 9M FY22 Gross Gross Sales Sales Margin Margin INR 225.5 Cr INR 696.8 Cr 53.0% 53.1% Y-o-Y Y-o-Y v/s v/s Flat 7.3% LY 55.4% LY 57.6% EBITDA EBITDA A&P A&P Margin Margin INR 42.5 Cr INR 129.4 Cr 15.1% 14.8 % Y-o-Y Y-o-Y v/s v/s 6.4% 26.
Slide 4: Sales Performance
Sales Performance Sales (Rs. in Crore) 696.8 649.5 • Value Growth flat in Q3 FY23; 7.3% in 9M FY23 YoY 225.3 225.5 • NPD sales grew by 2.2X in Q3 FY23 and 2.7X in 9M FY23 • Saliency of NPD increased from 5% in 9M FY22 to 13% in Q3 FY22 Q3 FY23 9M FY22 9M FY23 9M FY23
Slide 5: Business Highlights
Business Highlights bajaj cousumen cane 2
Slide 6: Channel Performance Highlights
Channel Performance Highlights General Trade Organised Trade International Business ▪ Decline in sales in Q3 FY23 ▪ Overall OT grew by 43% in Q3 ▪ Growth of 37% in Q3 FY23 YoY on over same period last year FY23 YoY; Saliency increased by Consolidated basis 1.4X over same period last year ▪ Q3 FY23 S
Slide 7: Sales & Marketing
SALES & MARKETING
Slide 8: ADHO New Creative
ADHO New Creative Background: New thematic to continue with the Creative Idea of Styling Fearlessly without fear of Hair fall Objective: ▪ New celebrity as face of the brand for infusing energy into the brand ▪ Strengthen Hair fall nourishment credentials using the Clinically Proven 2X Hair fall Red
Slide 9: ADHO
ADHO • Spends on Digital media are now around 20% • Consistent Media presence across the quarter • HSM SOV of 11% • Digital presence on Social Media • Increased Investment in Visibility on E-Commerce Platforms • Campaign with New Celebrity started in November
Slide 10: ADHO Digital Marketing
ADHO Digital Marketing Social Media behind New ADHO Community Marketing Power of Almond Campaign Campaign Beauty Parenting Lifestyle • 1.3 crore views over Dec – Jan • 63 lac people reached out in 205 online • 3 lac people reached out with • 24 lac views on Kiara’s handle communities influencers • O
Slide 11: Almond Drops Extension Portfolio – Almond + Argan and Serum
Almond Drops Extension Portfolio – Almond + Argan and Serum ALMOND + ARGAN SERUM WITH OIL Non-Sticky Hair Oil 3 Way Damage Protection Long Lasting Frizz Control • Good Traction on E-Commerce Platforms • Supported with both On Platform and Digital spends
Slide 12: Almond Drops Moisturising Soap
Almond Drops Moisturising Soap • Brand being supported with TV Media Campaign • Distribution drive across states aided with Trade offers across packs to increase availability and in shop visibility • Listing done in large MT chains in Q3 FY23
Slide 13: Amla & Coconut Portfolio
Amla & Coconut Portfolio • Amla Saliency at 4% for 9M FY23 • Thrust on Large Packs continued during Q3 FY23 Bajaj 100% Pure Coconut Oil • Consistent sales now being driven by repeat demand and distribution • Focus on the brand to grow business in both General and Modern Trade Bajaj Coco Onion • Good
Slide 14: Digital Portfolio
Digital Portfolio • Both Bajaj 100% Pure and Natyv Soul supported with Visibility on E-Commerce platforms • Natyv Soul Porfolio being consolidated with hero ingredient Argan Oil based products in Conditioner, Shampoo, Hair Oils and Serum to help focus on marketing spends
Slide 15: Business Operations
* BUSINESS OPERATIONS
Slide 16: Price Trends - Key Raw Materials
Price Trends - Key Raw Materials Refined Mustered Oil (RMO) Price (INR / KG) Refined Mustard Oil (RMO) 178 Prices remain volatile considering 160 160 156 end of mustard crop season in the 145 142 142 117 124 quarter. While overall Q3 prices are stable over Q2, some downward correction observed towar
Slide 17: Cost Saving Initiatives
Cost Saving Initiatives To mitigate the inflationary trend, cost saving initiatives are being driven to bring structural reduction in material costs Alternate vendor Value engineering: development: Optimisation of Alternate vendor specifications of glass development for key Raw and PET bottles mater
Slide 18: ESG
ESG Packing Materials In line with 3R (Reduce, Recycle, Reuse) philosophy, we have taken the following steps in Q3 FY23 Reduce consumption of packaging materials to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in; • Glass: Reduction in consumption of glass bott
Slide 19: External Recognitions
External Recognitions Teams of both Guwahati & Paonta Sahib won Par Excellence & Excellence Awards respectively at 36th National Convention on Quality Concept – NCQC 2022, Aurangabad Chapter, Maharashtra
Slide 20: Financials
| Financials
Slide 21: Expenses To Sales Trend - Standalone
Expenses To Sales Trend - Standalone Material Cost Employees Cost ASP Other Expenses 48.2% 47.0% 18.9% 9.8% 9.6% 17.8% 18.2% 11.4% 44.6% 9.4% 10.9% 10.7% Q3 FY22 Q2 FY23 Q3 FY23 Q3 FY22 Q2 FY23 Q3 FY23 Q3 FY22 Q2 FY23 Q3 FY23 Q3 FY22 Q2 FY23 Q3 FY23 Material Cost Employees Cost ASP Other Expenses 10
Slide 22: Financial Performance – Q3 & 9M FY23 Standalone
Financial Performance – Q3 & 9M FY23 Standalone Particulars Q3 FY22 Q3 FY23 YoY% 9M FY22 9M FY23 YoY% Net Sales Value 225.3 225.5 0.1% 649.5 696.8 7.3% Other Operating Income 3.3 2.9 -11.6% 9.5 8.6 -10.1% Total Operating Income 228.6 228.4 -0.1% 659.0 705.4 7.0% Cost of Goods sold 100.5 106.0 5.5% 2
Slide 23: Financial Performance – Q3 & 9M FY23 Consolidated
Financial Performance – Q3 & 9M FY23 Consolidated Particulars Q3 FY22 Q3 FY23 YoY% 9M FY22 9M FY23 YoY% Net Sales Value 225.5 226.6 0.5% 652.1 702.9 7.8% Other Operating Income 3.3 2.9 -11.6% 9.6 8.6 -10.1% Total Operating Income 228.8 229.6 0.3% 661.7 711.5 7.5% Cost of Goods sold 100.6 105.8 5.2%
Slide 24: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 25: Thank You
Thank You
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