Verve Group Se Class A · OMXSTO:VER
Verve Group Se Class A — Investor Day (2025)
125 slides from Verve Group Se Class A's investor day presentation, 2025
Slide 1: Capital Markets Day
Capital Markets Day Let’s make media better.
Slide 2: Disclaimer
Disclaimer THE INFORMATION CONTAINED IN THIS PRESENTATION IS STRICTLY CONFIDENTIAL. ACCORDINGLY, THE INFORMATION INCLUDED HEREIN MAY NOT BE REFERRED TO, QUOTED OR OTHERWISE DISCLOSED BY YOU, NEITHER DIRECTLY OR INDIRECTLY NOR WHOLLY OR PARTLY. BY REVIEWING THIS INFORMATION, YOU ARE ACKNOWLEDGING THE
Slide 3: Speakers
Speakers Verve Group Keynote Speaker Remco Westermann Christian Duus Eric Seufert CEO CFO Media Strategist, Quantitative Marketer, Author Moderation Mishel Alon Paul Hayton Ingo Middelmenne CBO CTO Dataseat IR Verve Group
Slide 4: Agenda
Agenda Part 1 - Business update 10:00 Welcome Ingo Middelmenne 10:20 Introduction to Verve’s Equity Story Remco Westermann, CEO Verve 10:40 Commercial Update Remco Westermann, CEO Verve 11:00 Financial Update Christian Duus, CFO Verve 11:30 Q&A Session 1 12:00 Lunch Break Part 2 – Expert sessions Ke
Slide 5: Business update
Part 1 Business update
Slide 6: Introduction to Verve's equity story
Introduction to Verve’s equity story Remco Westermann, CEO Verve
Slide 7: Future leaders in emerging advertising channels being decided now
Future leaders in emerging advertising channels being decided now Consumers are leaving traditional channels and moving into emerging channels outside the walled gardens Emerging Digital Traditional Channels Channels Channels Mobile Advertising Display Advertising Email Marketing Television Radio Co
Slide 8: Verve operates in large and growing addressable markets
Verve operates in large and growing addressable markets Verve focuses on Mobile and CTV — fueled by rising ad budget allocation and growing double-digit In Comparison: Our TAM (Mobile in-app + CTV) MOBILE CTV DESKTOP Global digital ad spend Global digital ad spend Global digital ad spend (US$, Bn) (
Slide 9: Verve strongly positioned to capture further growth in the US
Verve strongly positioned to capture further growth in the US Verve leads in iOS Mobile Ad Supply and Seller Trust Index #1 Quality and Reach Strong Outlook for Our Core Market1 Leading U.S. Mobile Ad Supply SSP iOS Market SSP U.S. Seller Trust Share U.S.2 Index3 250 Verve #1 Thirdpresence #1 CAGR:
Slide 10: We automate the buying and selling of ads
We automate the buying and selling of ads ADVERTISER PUBLISHER / END CONSUMER Marketplace enabling buying, matching and selling of ads programmatically Vertically integrated multichannel ad-software platform …many other advertisers
Slide 11: Verve's proprietary tech utilizes AI to match 'right ad' with 'right end consumer'
Verve’s proprietary tech utilizes AI to match ‘right ad’ with ‘right end consumer’ Verve automates and optimizes the buying and selling of ads on all digital devices ADVERTISER PUBLISHER / END CONSUMER $ 0.9 DooH $ 0.8 “Matching fully automated the Ad Bids right brands to the right Ad Request audien
Slide 12: Verve attractively positioned to monetize the digital advertising value chain
Verve attractively positioned to monetize the digital advertising value chain Our full-suite Ad-Tech platform enables better outcomes for advertisers and publishers Demand-side- Supply-side- Brands Agencies3 Marketplace Publishers2 Consumer platform (“DSP”) platform (“SSP”) Verve can act as DSP, ad-
Slide 13: Verve is leading the transition into AI-driven ID-less advertising
Verve is leading the transition into AI-driven ID-less advertising The backbone of user tracking and ad personalization (ID-based) disappears Additional upside through google policy ATT changes expected ~20% Share of ID-less Verve iOS revenue surged2 android traffic on Verve’s ad- platform Share of
Slide 14: A technologically leading global ad-tech company focused on US and mobile
A technologically leading global ad-tech company focused on US and mobile Unparalleled capabilities in matching advertisers and publishers and reaching end-consumers worldwide +65,000 +200 Million +2.5 Billion 954 1 Trillion mobile app integrations CTV screens end consumer reach1 large software clie
Slide 15: Evolving from publisher to scaled ad-tech software platform
Evolving from publisher to scaled ad-tech software platform 36% 30% Transformation from a games company to a global leader in ad tech growth margin FY 2024 FY 2024 473 437 Revenue (€m) 3031 322 Adj. EBITDA (€m) 252 140 84 39 42 45 15 22 11 13 18 29 71 93 95 133 142 2 4 7 2014 2015 2016 2017 2018 201
Slide 16: Commercial update
Commercial update Remco Westermann, CEO Verve
Slide 17: Q2 2025 – continued market share gains
Q2 2025 – continued market share gains Double-digit growth continues, while integration efforts set important milestones for further rapid scaling. 10% 1% 28% Revenue growth Adj. EBITDA Growth Adj. EBITDA Margin 2.5x +22% 98% Leverage Ratio Software Clients1 Retention Rate Let’s make media better. N
Slide 18: Challenges & highlights of Q2 2025
Challenges & highlights of Q2 2025 Trimming Verve for rapid scaling while having faced issues with platform unification 02 | Growing customer base 03 | Platform unification 01 | Liberation day impact • Soft market and consumer • 22% increase in total • Not without pain in Q2 sentiment due to tariff
Slide 19: How geopolitical headwinds affect ad spending: liberation day effect in Q2
How geopolitical headwinds affect ad spending: liberation day effect in Q2 Periods of rapid decline followed by periods of fast recovery Price index for advertising space Energy crisis due Consumer confidence % Monetary policy to Ukraine war erosion & global trade conflicts uncertainties 105 Interes
Slide 20: Four structural growth drivers enabling high organic growth
Four structural growth drivers enabling high organic growth Strong focus on every part of the business to ensure maximum scalability 4 • Network effects enhance Verve’s relevance towards customers on both demand and supply Platform • AI models continue to learn and improve matching of advertisers &
Slide 21: Verve's strategic rationale – focus meets differentiation
Verve’s strategic rationale – focus meets differentiation Fundamental approach of how we will continue to scale faster than the market Verticalization Multichannel Privacy-first & by industry approach quality standards Offer customized solutions for specific customer Serve all relevant emerging form
Slide 22: Strategic roadmap – verticalization by industry
Strategic roadmap – verticalization by industry Maximize Expertise and Impact in all Customer Industries to maximize Market Perception Digital Brands CPG Medical & Health Leader in privacy-first Driving incremental sales Reducing the cost to reach performance marketing with direct-to-cart media pati
Slide 23: Strategic Roadmap – Multichannel Approach in emerging growth channels
Strategic Roadmap – Multichannel Approach in emerging growth channels Committed to serving all relevant emerging formats and channels, focus on direct supply Mobile CTV Retail Media DOOH Audio / Podcast Very strong Strong Upcoming Upcoming Upcoming Access to 2 billion Access to 200m Utilizing retail
Slide 24: Strategic roadmap – privacy first & quality standards
Strategic roadmap – privacy first & quality standards Government regulation and concerns about the future of AI drive the user demand for privacy 2021 – Apple ATT1 2023 – Meta Court Ruling Today – Privacy concerns Tomorrow – iOS Users can now €390 million fine for personalized 86% of consumers expre
Slide 25: Strategic roadmap — platform unification for efficiency and scaling
Strategic roadmap — platform unification for efficiency and scaling Cutting edge technological setup is key 16 Ad-Tech acquisition since 2019 to gain critical mass... .-Fesulting in several teams and platforms Teams . s PubNative Dé Supply Side Platforms 0-0-0 : x00] Match20ne Demand Side Platforms
Slide 26: Strategic roadmap – investments into sales & geo expansion
Strategic roadmap – investments into sales & geo expansion Expansion in existing markets as well as expansion to new ones % USA Core market with 79% revenue share (Q2/2025) 01/2025 12/2026e 2025/26 35 150 Europe 2025/26 Sales Managers Sales Managers Doubling down on US 2026/27 APAC Internationalizat
Slide 27: Strategic roadmap – M&A as add-on to organic growth
Strategic roadmap – M&A as add-on to organic growth Organic growth is key. To accelerate growth selective, highly accretive M&A within leverage targets Clear focus on organic growth paired with Selective M&A Adding scale, adding tech-solutions, filling gaps, faster way to hiring… Technology Data Enh
Slide 28: Strategic roadmap – strengthening the core team
Strategic roadmap – strengthening the core team Strong focus on every part of the business to ensure maximum scalability Remco, CEO Christian, CFO Sameer, CRO Mishel, CBO Alex, CSO Prasanna, CTO David, CPO 79% 9% Europe revenue North America revenue ~350 ~380 European employees North American employ
Slide 29: Evolving from publisher to scaled ad-tech software platform
Evolving from publisher to scaled ad-tech software platform 25% 30% Mid- Mid-point point Transformation from a games company to a global leader in adtech growth margin 485-515 437 Revenue (€m) 3031 322 Adj. EBITDA (€m) 252 140 84 39 42 45 15 22 11 13 18 29 71 93 95 133 133 2 4 7 2014 2015 2016 2017
Slide 30: Verve group's mid-term growth perspective
Verve group’s mid-term growth perspective Mid-term understood as 3 to 5-year time horizon 2028 / 2029 financials3 Revenue CAGR1 EBITDA margin2 €1bn+ Revenues 25 - 30% 30 - 35% €330m+ EBITDA Revenue CAGR Composition EBIT margin2 Net leverage 25-30% ~30% ~80% ~20% 20 - 25% 1.5 - 2.5x Organic Growth M&
Slide 31: Financial update
Financial update Christian Duus, CFO Verve
Slide 32: Capital market highlights 2025
Capital market highlights 2025 Positioned for growth - optimized capital structure, expanded investor base, enhanced market profile Bond Refinancing Uplisting to Frankfurt Regulated Directed Capital Raise - April 2025 Market and inclusion in SDAX - June 2025 - May 2025 €500m senior unsecured bonds p
Slide 33: 10% net revenue growth amid challenging operational environment
10% net revenue growth amid challenging operational environment and ‘softish’ market backdrop: SSP revenues down 3%, DSP revenues up 82% Adjusted EBITDA grows slightly (+1%) as we invest in the future via unification of platforms and growing our staff base +10% €m +82% -54% +1% 106 8,8 29 29 DSP 97
Slide 34: Total no. of software clients up 22% despite challenging market
Total no. of software clients up 22% despite challenging market, 10% organically Low client churn (2%) whereas large clients scale down their spend, impacting Net $ Expansion Rate Ad Impressions (billions) Number of Software Clients +15% Total 2.948 3.056 3.079 2.842 274 259 2.518 244 248 224 >100k
Slide 35: Second Quarter Financial Highlights
Second Quarter Financial Highlights Short-term marketplace integration challenges impacted Q2 revenues. Investments in future growth are maintained Revenues and Adj. EBITDA Margins and Cash Flows 10% -4% Profit growth Revenue Growth1 Organic Revenue Growth adjusted for M&A and FX 1% -2% Adj. EBITDA
Slide 36: Long-term trajectory and LTM growing, despite lower growth in Q2
Long-term trajectory and LTM growing, despite lower growth in Q2 Proven ability to convert investments into sustainable revenue growth and attractive returns over time Revenue Growth EBITDA Growth2 In €m +32% In €m +45% CAGR CAGR 500 473 142 437 133 450 200 400 350 322 93 95 3031 150 300 252 71 250
Slide 37: Continued investments in technology differentiation and organic growth
Continued investments in technology differentiation and organic growth Lower Q2 FCF generation mainly due to short-term marketplace integration challenges impacting on revenue income Operating cash flow development1,2 Capex development In €m In €m 296 Bond 134 137 refinancing Outlook closer to reduc
Slide 38: Deleveraging continued focus point for 2025
Deleveraging continued focus point for 2025 Ratios largely maintained into Q2: Net Leverage Ratio slightly up due lower CF generation for the Q and one-offs Net Leverage Ratio Interest Coverage Ratio 376 368 147 1511 1451 In €m 351 In €m 295 274 93 95 2.9x 3.1x 2.4x 4.0x 4.7x 2.5x 2.5x 4.0x 3.3x 3.3
Slide 39: Changes between initial FY 2025 guidance and our revised guidance
Changes between initial FY 2025 guidance and our revised guidance Two factors: Platform unification challenges accounting for 2/3s, and USD/EUR FX impact accounting for 1/3 EBITDA, EURm 165 19 4 9 132 EBITDA mid-point Trading impact Cost impact of Translation effect EBITDA mid-point (Guidance 28/5)
Slide 40: New 2025 full-year guidance due to unification challenges and currency effects
New 2025 full-year guidance due to unification challenges and currency effects Net revenue guidance narrowed and revised down with 10%, and Adjusted EBITDA with 20% 2024 2025 2025 Actuals Guidance Revised Guidance May 28th August 14th Net Revenue 437 530 – 565 485 – 515 (in €m) Adj. EBITDA 133 155 –
Slide 41: Q&A Session 1
Q&A Session 1 Vy
Slide 42: Agenda
Agenda Part 1 - Business update 10:00 Welcome Ingo Middelmenne 10:20 Introduction to Verve’s Equity Story Remco Westermann, CEO Verve 10:40 Commercial Update Remco Westermann, CEO Verve 11:00 Financial Update Christian Duus, CFO Verve 11:30 Q&A Session 1 12:00 Lunch Break Part 2 – Expert sessions Ke
Slide 43: Lunch break
Lunch break Next presentation starts at 12:45 CEST
Slide 44: Expert sessions
Part 2 Expert sessions
Slide 45: Transformative trends in the advertising industry
Keynote Transformative trends in the advertising industry Eric Seufert, Heracles Capital
Slide 46: Commerce at the Limit
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM COMMERCE AT THE LIMIT Subtitle text here FRONTIER APPLICATIONS OF AI IN DIGITAL ADVERTISING
Slide 47: Agenda
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM AGENDA WHAT’S AT STAKE WHERE WE ARE WHERE WE’RE GOING
Slide 48: About me
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM ABOUT ME
Slide 49: Previously
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM PREVIOUSLY
Slide 50: What's at stake
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM WHAT’S AT STAKE
Slide 51: Lorem ipsum dolor sit amet, consectetur adipiscing elit
MARK ZUCKERBERG, STRATECHERY INTERVIEW (MAY 2025) 2. TITLE HERE LOREM IPSUM Lorem ipsum dolor sit amet, consectetur adipiscing elit
Slide 52: Digital advertising is massive
DIGITAL ADVERTISING IS MASSIVE - Dentsu expects the digital advertising market to reach $678.7BN in 2025, for 68.4% of total ad spend - Digital ad spend will grow by 7.9%, faster than the broader advertising spend growth rate of 4.9% - A meaningful proportion of this growth will be delivered by chan
Slide 53: Measurement has become more challenging as the ecosystem grows more complex
MEASUREMENT HAS BECOME MORE CHALLENGING AS THE ECOSYSTEM GROWS MORE COMPLEX PLATFORM POLICY “EVERYTHING IS AN AD RESTRICTIONS NETWORK” Increasing platform Growth in retail media and restrictions on identity and CTV has increased the data sharing (eg., ATT) scope of channels used, muddying attributio
Slide 54: Ultimately, AI will touch all aspects of advertising value chain
ULTIMATELY, AI WILL TOUCH ALL ASPECTS OF ADVERTISING VALUE CHAIN CREATIVE PRODUCTION CAMPAIGN OPTIMIZATION PRODUCT PERSONALIZATION AND MONETIZATION MEASUREMENT AND ATTRIBUTION
Slide 55: AI will influence the totality of the customer lifecycle
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM 1. CUSTOMER 2. CUSTOMER ACQUISITION ONBOARDING AI WILL Where, how, and with what messaging customers are The process that guides the customer through their INFLUENCE THE reached first interaction with a product TOTALITY OF THE CUSTOMER 3. CUSTOMER ACTIVATION 4
Slide 56: Who can win?
WHO CAN WIN? - The largest platforms have natural data and R&D advantages in developing and deploying AI tools - But they face concrete limitations: - Inventory: advertisers want to reach audiences on CTV, retail media, and elsewhere - Diversification: while SMBs in certain categories are not sensit
Slide 57: Where we are
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM WHERE WE ARE
Slide 58: How is AI being used?
HOW IS AI BEING USED? Two use cases are mostly trapped inside the walled gardens currently 1. CREATIVE 2. CAMPAIGN PRODUCTION OPTIMIZATION Meta announced in its Q2 Tools like Advantage+ earnings results that 2MM (Meta), Performance Max advertisers use its GenAI tools (Google), Smart+ (TikTok), for c
Slide 59: But there are obvious opportunities for other channels to embrace AI
BUT THERE ARE OBVIOUS OPPORTUNITIES FOR OTHER CHANNELS TO EMBRACE AI THAT REMAIN UP FOR GRABS TARGETING MEASUREMENT Targeting consumers Advertisers want unbiased outside of the walled measurement that gardens accommodates their entire channel portfolios CREATIVE Creative production is mostly viewed
Slide 60: None of this is superficial and none of this is temporary
None of this is superficial and none of this is temporary: • Direct response marketing teams are embracing the overhaul of the media buying process with open arms • While this starts at the top of the funnel, it will only be enhanced by bottom-of-the-funnel improvements: • Better personalization to
Slide 61: AI-enabled advertising is already delivering considerable commercial value
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM AI-ENABLED Meta Q2 Earnings: ADVERTISING IS “On advertising, the strong performance this quarter is largely thanks to AI unlocking ALREADY greater efficiency and gains across our ads system. This quarter, we expanded our DELIVERING new AI-powered recommendatio
Slide 62: Where we're going
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM WHERE WE’RE GOING
Slide 63: AI will ultimately deliver "Commerce at the Limit"
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM MDM Podcast, Season 5, Episode 27 AI WILL “I’d characterize this model as Commerce at the Limit: the fulfillment of complete ULTIMATELY optimization across every component of the digital advertising process such that DELIVER commercial performance attains its
Slide 64: Commerce at the limit: every link in the value chain operates at maximum efficiency
COMMERCE AT THE LIMIT: EVERY LINK IN THE VALUE CHAIN OPERATES AT MAXIMUM POSSIBLE EFFICIENCY CREATIVE PRODUCTION CAMPAIGN OPTIMIZATION PRODUCT PERSONALIZATION AND MONETIZATION MEASUREMENT AND ATTRIBUTION
Slide 65: What are the downstream consequences of Commerce at the Limit?
WHAT ARE THE DOWNSTREAM CONSEQUENCES OF COMMERCE AT THE LIMIT? INCREASED PRICE INFLATION PARTICIPATION Commerce at the Limit will As all ads perform at their expand the advertising maximum potential, and economy to every business all advertisers compete on that can possibly benefit equal footing, bi
Slide 66: Thank you
ERIC BENJAMIN SEUFERT MOBILEDEVMEMO.COM THANK YOU @eric_seufert
Slide 67: ID-Less Advertising - Solving the Blind Spot
ID-Less Advertising - Solving the Blind Spot Mishel Alon, CBO
Slide 68: Two demand businesses unified by Verve, founded on a privacy-centric thesis
Two demand businesses unified by Verve, founded on a privacy-centric thesis Verve For Advertisers Verve Dataseat ≈ Founded on the premise that consumer Founded on the premise that choice is the future ID-less advertising is the future of privacy-first advertising for of privacy-first advertising for
Slide 69: That vision is now a reality
That vision is now 2021 Apple kills the IDFA with App a reality Tracking Transparency (ATT) Privacy standards and regulations continue to evolve, positioning both businesses as pioneering solutions for tier 1 advertisers globally. Today Evolving GDPR, U.S. state privacy laws, and Google policy chang
Slide 70: How does traditional ID-based targeting differ from our ID-less approach?
How does traditional ID-based targeting differ from our ID-less approach?
Slide 71: ID-based behavioral targeting
ID-based behavioral targeting Data is collected passively with inconsistent consent management processes User-level targeting profiles, often challenged Alex, 30 New York, NY by evolving privacy regulations TV show enthusiast Single Traveler Key factor in Apple removing the IDFA and Google's attempt
Slide 72: ID-less contextual targeting
ID-less contextual targeting Publisher whitelist is curated based on the advertiser’s audience and demographic Users are anonymized, instead observing when, where, and how they interact with content Eco-conscious Increased engagement and conversion Casual gamer Age: 18–28 by aligning ads with a user
Slide 73: The new era of attribution
The new era Replaces mobile measurement partners Apple’s SKAN and Google’s AAK replace MMPs by of attribution managing attribution directly. MMPs “cheat” the system with a process called “finger printing.” Verve Dataseat has developed a world-class IP in contextual targeting and AI-powered optimizat
Slide 74: We've entered the true year of mobile
We’ve entered the true year of mobile With audiences moving from the web to LLMs, mobile plays a key role in reaching individuals. Personalized Mobile Real-time signals Always-on
Slide 75: Apple's fingerprinting ban is a 10x opportunity
Apple’s fingerprinting ban is a 10x opportunity iOS holds 50% of the US market (vs. 32% in Europe) and captures high-value audiences advertisers want. Privacy-focused advertisers The rest of the industry Those prioritizing compliance with Most are using MMPs fingerprinting Apple SKAN/AdKit today sol
Slide 76: Powering the world's top advertisers
Powering the world’s top advertisers The largest brands rely on our ID-less solutions to achieve a wide range of goals. Outcome-based objectives • Impressions/reach • View-throughs • Completion rates • CTR/VCR • Installs • Subscriptions/registrations • Sales/placed orders • Re-engagement/repeat orde
Slide 77: Otto unlocks 244% ROAS on iOS with Verve Dataseat's contextual SKAN strategy
Otto unlocks 244% ROAS on iOS with Verve Dataseat’s contextual SKAN strategy “For our first SKAN campaign built around ROAS, it was important to partner with a team that truly understands how to drive performance without device IDs. Verve Dataseat helped us take control of our conversion schema, opt
Slide 78: Consent-based targeting
Consent-based targeting Are you shopping for new running Consumers opt-in to share their interests, sneakers? ensuring data is collected with explicit consent Yes Functions without the use of third-party No identifiers or cross-app tracking Skip Builds trust with consumers because they control the i
Slide 79: Mars drives 12.6% sales lift with Verve For Advertisers' consent-based strategy
Mars drives 12.6% sales lift with Verve For Advertisers’ consent-based strategy Verve For Advertisers leveraged consent-based, zero-party data to reach the brand’s audience of pet owners, delivering high-impact video and rich media ads to drive incremental purchases of their Greenies products. 3.59x
Slide 80: ID-less for the supply side
ID-less for the supply side The balance of intelligence is shifting Advertiser Publisher Brand Logo 25% Off Install Now Buy Now As user IDs disappear and attribution weakens -> supply-side intelligence becomes the new frontier
Slide 81: Less signals for the demand side
Less signals for the demand side Creates opportunity for the supply side Advertisers Publishers 30% Brand Logo 25% Off decrease in eCPM Install Now *compared to ad impressions with IDs Install Now Installed associated The Challenge: The Opportunity: However with broken campaign Without IDs, advertis
Slide 82: On-device models power user prediction
On-device models power user prediction Advertisers 200 ATOM On-Device Cohorts: Standard & Bespoke Daily auctions on iOS TVTVBinge Binge Watchers Watchers Late Late Nighters Nighters 1.7bn …and growing Deal Deal Reel Reel Seekers Seekers Watchers Watchers Device Context App Context Double Double Week
Slide 83: Slide 83
Slide 84: Preparing for the future, accelerating growth
Preparing for the future, accelerating growth Unifying data and intelligence maximizes performance and drives higher advertiser spend. AI-Powered Advertising Platform AI Solutions Audience Custom goal-based cohorts on user prompt in Dataseat Contextual Discovery real time Bidding Intelligence Auto d
Slide 85: Verve is uniquely positioned to bring change in an AI-powered world
Verve is uniquely positioned to bring change in an AI-powered world For Advertisers For Publishers For Industry Delivering outcome-based Ensuring 100% monetization AI-powered platform with campaigns that are fully and addressability, even agents and humans measurable and transparent. without identif
Slide 86: AI in Advertising – A Competitive Edge
AI in Advertising – A Competitive Edge Paul Hayton, CTO Dataseat
Slide 87: The AI Evolution
The AI Evolution A Brief History of AI - From Traditional to Generative AI Task-specific Goal oriented In the past years AI is transforming into more generative, agentic AI, going from data driven task- Traditional AI Generative AI specific → into more autonomous and goal oriented. Agentic AI Can ma
Slide 88: Typical AI Pitfalls
Typical AI Pitfalls AI is not perfect, and is still making fundamental mistakes. It cannot go beyond it’s training data. wearing a jacket inside tying shoelaces while writing with the out holding a coffee cup left hand
Slide 89: AI at Verve: An Overview
AI at Verve: An Overview AI is strategically important for Verve: Targeting, efficiency and differentiation Ad-Targeting Efficiency Differentiation ATOM, On-Device The Need for Data An Intelligent UI Targeting Matching Advertiser & Improving Team Dataseat Consumer Efficiency Platform KPI Strategic G
Slide 90: AI at Verve Ad-Targeting
AI at Verve 1 The need for data Ad-Targeting Matching 2 advertiser & consumer Platform KPI 3 Optimization
Slide 91: Data Based Targeting Optimization
Data Based Targeting Optimization Exchange data SDKs data ID-graph data External data Amount of bids/second, Gender, Age and other Geo and Ips Credit Card amount of ad requests/day SDK signals information AI optimization The right ad served to the right target group
Slide 92: Matching advertiser & consumer: AI-Driven Optimization
Matching advertiser & consumer: Al-Driven Optimization We optimise the funnel parameters through various initiatives to reach total revenue uplift Funnel Parameter Initiative Adaptive Demand Shaping Net Revenue ($$) =f ( Ad-Requests (Inbound/Outboung), Bid Rate, Adaptive Demand Shaping Dynamic Floor
Slide 93: Impact For Verve / Next steps
Impact For Verve Next steps Utilisation of ML models across our marketplace Optimization of the ML Models for margin optimization. ML is in place at all levels. Cost savings for Verve and our partners through AI leveraged adaptive demand shaping Verve Performance+ DSP requests sent: 30T Avails: 1251
Slide 94: AI at Verve Efficiency
AI at Verve 1 Improving Team Efficiency Efficiency 2 An Intelligent UI Strategic Google 3 Cooperation
Slide 95: Improving team efficiency
Improving team efficiency Gen-AI/LLMs: Org wide AI strategy across teams to reach for higher efficiencies. Recent org-wide activations for efficiency Next steps Github copilot under evaluation for coding Have a centralized overview of activated tools, efficiency validation, and guidance for best pra
Slide 96: An Intelligent UI: Verve's Next-Gen deal portal
An Intelligent UI: Verve’s Next-Gen deal portal Media plan
Slide 97: An Intelligent UI: Verve's Next-Gen deal portal
Agentic UI An Intelligent UI: Verve’s Next-Gen deal portal Our next-gen deal portal prioritizes agentic AI-first interactions for deal setup and curation. It evolves beyond chatbots to intelligent, proactive assistance.
Slide 98: Deal portal demo
Curation Al What audience or supply do you want to connect with? Describe your ideal user or supply, and our Al will architect the perfect path to make it happen. @ Upload a File Or, start with an example: oe 1 a Sooner Curate premium display supely fora hxury auto 5, ages 25-48, on viseo inventory
Slide 99: Google Cloud partnership
Google Cloud partnership Accelerated learning assisted by Google began in Q2 2025 with the following three goals: 1 2 Upgrade to a modern MLOps stack utilizing Explore the Reinforcement Learning architecture managed services in GCP to reduce the to closely follow the supply/demand shift in complexit
Slide 100: Google Cloud partnership
Google Cloud partnership Accelerated learning assisted by Google began in Q2 2025 with the following three goals: 3 Develop the Deep Neural Network based model to supercharge our vast dataset to achieve higher revenue or margin. Challenges: • Requires very specialized knowledge. • Very limited amoun
Slide 101: AI at Verve Differentiation
AI at Verve 1 ATOM Differentiation 2 Dataseat 3 Helix
Slide 102: Privacy vs. AI
Privacy vs. AI There is an inherent opposition of privacy vs. AI. To get sufficient data for building an AI model, consent may be overlooked. Privacy protects AI Uses all sorts of user’s data data Requires large amounts of Data about a user should data to learn from - the not be gathered without ric
Slide 103: Verve ATOM - AI powered audiences
Verve ATOM - AI powered audiences ATOM's on-device AI models process user data and real-world context, classifying it into cohorts and ensuring all data remains on the device. 100+ ATOM Signals Bid-stream enriched 200 Available cohorts Device content Age 24-30 Dating App content At home Video gaming
Slide 104: Verve ATOM: Demographic predictions using on-device screen gestures
Verve ATOM: Demographic predictions using on-device screen gestures ATOM uses users' gestures to anonymously predict their age and gender. Its patented technology enables privacy-safe targeting of iOS users. Patented * { Pinch "id":200012, "name":"Age 18-24" Tap } Zoom User’s interaction with the de
Slide 105: Verve ATOM: Scale and growth of ATOM Android
Verve ATOM: Scale and growth of ATOM Android ATOM For Android Released and Scaling Up 1.7 B daily Ad requests 700 Apps Android HyBid 3.6.0 3.3 MM Went live with ATOM 3.6.1 daily Ad requests bundled on the 4th of June 2025. 40 Apps Enables advertisers to now also bid on Android Cohorts additionally t
Slide 106: Verve Dataseat: The only ID-Less DSP
Verve Dataseat: The only ID-Less DSP How Dataseat utilises ML to create ID less audiences App Bundle User Session Duration Geo City ATOM Cohorts Tag ID Geo Country Geo Region Day of Week Device OS (Minor) Device Model Bid Floor Language Verve DSP ML 0.0 0.1 0.2 0.3 Variable importance for The inputs
Slide 107: Accessible data on our tech stack - PII vs. non-PII
Accessible data on our tech stack - PII vs. non-PII A peek into the data signals on our tech stack Android iOS PII vs Non PII Total Revenue Split PII vs Non PII Total Revenue Split 20% 20% Challenge Majority of the data on iOS is non PII revenue, making it harder to target 80% audiences on iOS. 80%
Slide 108: The Need for Unified Data
The Need for Unified Data There is a strong need for a unified data platform combining ID based and ID-less sources. MAID IPs ID Based data Email ID5 One single audience store Demo Location ID-Less data Interests Context A single solution combining our different data sources and following a privacy-
Slide 109: Helix is an Audience Intelligence Engine
Helix is an Scale - Helix seamlessly utilizes ID-based and IDless addressability products to ensure maximum scale. Audience Omnichannel - Helix addresses the target audience across all channels and formats. Intelligence AI addressability - Optimal targeting for the deal based on client’s description
Slide 110: Helix: Persona AI
Helix: Persona AI Enter a prompt with your desired audience, and Persona AI will create a Helix audience for you. Persona AI is your own assistant that helps you build new audiences through a simple prompt. Available in Helix. Streamline Streamlines audience targeting by automatically generating and
Slide 111: Helix: Persona AI
Helix: Persona AI Number of total daily matches for the target audience Total daily matches Match Persona AI gives you the total daily matches for your requested audience, split by format. 111
Slide 112: Helix: Persona AI
Helix: Persona AI Affinity graph for more detailed audience insights to optimize your targeting selection Affinity - audience insight Gauge behavior Audience affinity shows you audience category relationships. Insights are shown into how various behavioral characteristics and interests are related t
Slide 113: Helix: Persona AI
Helix: Persona AI Affinity location shows where your targeted audience is located Affinity - location Locate Use Affinity Location to select or deselect geographical areas in your campaign. User can zoom in from a country level down to a zip-level. 113
Slide 114: Helix: Persona AI
Helix: Persona AI Inventory ad format Inventory ad format Inform Gather insights about the different ad formats. Collect information on matches per ad format. 114
Slide 115: Helix: Persona AI
Helix: Persona AI Gauge pricing Inventory pricing Price Get insights about the available inventory for a chosen pricing point. The suggestions to the right gives the user a proposal on how to optimise the ROI. 115
Slide 116: Vision
Vision End-To-End Hands-Off-KeyBoard Traffic Shaping Funnel Intelligence Floor Pricing Self-Healing Dynamic Margins Anomaly Detection Verve Control Centre Publisher marketplace Traffic shaping Floor pricing User devices Dynamic margins CTV, Mobile, Web, DOOH Edge Intelligence Verve DSP Bidding & sha
Slide 117: AI at the core of Verve
AI at the core 1 AI basics of Verve 2 AI for targeted advertising 3 AI for efficiency AI for 4 differentiation
Slide 118: Q&A Session 2
Q&A Session 2 Vy
Slide 119: Closing Remarks
Closing Remarks Vy
Slide 120: Our Aim for Today Was:
Our Aim for Today Was: Presenting our Q2 performance External and Internal Experts gave and give you an update of what you an overview of what is we have achieved at Verve since happening in the industry and at CMD 2024 Verve • Commercial Update • Transformation of the advertising industry • Financi
Slide 121: We continue our focus: Make Media Better.
We continue our focus: Make Media Better. Verticalization by Industry Multichannel Approach in Emerging Growth Channels ID-less Advertising Solving the Blind Spot Privacy First & Quality Standards Platform Unification for Efficiency and Scaling Investments into Sales & Geo Expansion AI in Advertisin
Slide 122: In summary:
In summary: We reached a key milestone on the in-app platform We will keep unification which makes us more efficient investing in these growth drivers, We further build on our strong direct supply position targeting to reach in in-app + scaling the other emerging channels €1 billion net We further i
Slide 123: I Would Like to Thank Our Speakers
LOOKING AHEAD I Would Like to Thank Our Speakers And those who helped prepare this presentation
Slide 124: But the biggest thanks is to you
But the biggest thanks is to you Our investors Our analysts And all other partners Thank you for your trust and support Let’s make media better.
Slide 125: One Brand, One Team, One Mission
Let’s make media better One Brand, One Team, One Mission