Slide 1: TOM.COM Limited 2001 Half-Year Results Review
TOM.COM LIMITED 2001 Half-Year Results Review 8th August 2001 Hong Kong
Slide 2: Financial Highlights – Quarter On Quarter
Financial Highlights – Quarter On Quarter For the 3 months period ended (HK$M) 30 Jun 01 31 Mar 01 % of Change Revenue 145 77 89% Gross Margin % 45% 51% 6% Loss before interest, taxation, depreciation and amortisation 47 56 15% Loss attributable to shareholders 78 70 11% 2
Slide 3: Financial Highlights – Year On Year
Financial Highlights – Year On Year For the 6 months period ended (HK$M) 30 Jun 01 30 Jun 00 Change Revenue 222 6 36 times Operating Loss 119 198 40% Loss attributable to shareholders 148 194 24% 3
Slide 4: Financial Performance
Financial Performance • 89% quarter-on-quarter revenue growth • 101% growth in offline media revenue • 55% growth in online media revenue • 45% gross profit margin achieved • 15% reduction in EBITDA loss 4
Slide 5: Q2 Revenue Breakdown
Q2 Revenue Breakdown 160 • Total revenue ↑ 89% 145 • Offline media ↑ 101% 140 • Online media ↑ 55% 120 HK$ million 100 113 UP 101% 80 77 Offline 60 Media 56 40 20 Online 32 UP 55% 21 Media 0 2001 Q1 2001 Q2 5
Slide 6: Key Revenue Drivers
Key Revenue Drivers Offline (HK$113M) Online (HK$32M) Strong performance in Outperformed competitors outdoor and sports in a slow market with our:- businesses • focused sales efforts • high online advertising sell-through • product bundling 6
Slide 7: Strong Revenue Growth Momentum
Strong Revenue Growth Momentum 160 HK$ million 140 120 2 % 12 100 QGR C 80 145 60 40 70 77 20 13 0 2000 Q3 2000 Q4 2001 Q1 2001 Q2 7
Slide 8: Q2 Reduction in EBITDA Loss
Q2 Reduction in EBITDA Loss HK$ million • Increased revenue base 58 • Attractive gross margin 56 54 down 15% 52 50 48 55.7 46 47.4 44 42 2001 Q1 2001 Q2 Loss before interest, taxation, depreciation & amortisation 8
Slide 9: Operational Performance
Operational Performance • Becoming China’s No.1 sports marketing company • Building foundations of largest Chinese print media platform in Greater China • Leading Chinese Internet market towards “fee-paying culture” -- launch of “TOMNET” Internet access card & 163.net’s pay e-mail service • Sales fo
Slide 10: Key Developments in Sports
Key Developments in Sports China’s No. 1 Sports Marketing Company • Owns the largest number of national sports commercial rights through YC Companies in China • Secured Chinese Basketball Association (CBA) rights after fierce competition • Secured marketing rights to Chinese Gymnastic Association (C
Slide 11: Key Developments in Print, Online and Outdoor
Key Developments in Print, Online and Outdoor Print - Building Greater China’s Largest Chinese Media Group § Acquired 49% interest in PC Home and Cité § The foundation to build the largest Chinese print media platform § Intended listing of the print media group Online – Led the Market with “Fee Payi
Slide 12: Our Business Outlook
Our Business Outlook Cross Telecom Media VAS Print Outdoor Online Sports ISP ASP VoIP SMS Cement Dominant Position in Each Category Build a Strong Telecom VAS Platform Accelerate Break-even Ahead of Competition 12