Wm Morrison Supermarkets — Investor Day (February 2008)
16 slides from Wm Morrison Supermarkets's investor day presentation, Feb 12, 2008
Slide 1: Investor Day
Investor Day Doncaster & York Stores, 12th February 2008
Slide 2: Mark Gunter, Group Store Operations Director
Mark Gunter Group Store Operations Director
Slide 3: Overview
Overview 3 • Store refresh • Store rebalance/ macro space • Store segmentation/micro space
Slide 4: External brand refresh
External brand refresh 4 • New logo introduced to store exterior and flags • New Welcome and See You Later signs introduced, with consistent signage shape and change of font • 12 stores per week with 282 (76%) completed and on schedule to complete programme Q2 2008 • P.F.S. consistent with above
Slide 5: Internal refresh
Internal refresh 5 • Changes to bulkheads on Market Street • Improved lighting • Less visual clutter • New Market street counters • 8 stores per week with 91 stores (24%) completed • Programme completes in July 2008
Slide 6: Internal refresh - food hall
Internal refresh - food hall 6 • In-aisle signage changed from ovals to rectangles • Overhead aisle signage changed to new colours and font • Less visual clutter • Neutral shelf edge stripping used across the store, replacing current different colours by category
Slide 7: Market Street – product and service is king!!
Market Street – product and service is king!! 7 1,700 lines prepared in store
Slide 8: Produce
Produce 8 • Chilled capacity increased • Older stores had an average of 60’ of chilled produce cabinets • York has 96’, an increase of 60% • Soft fruits are now merchandised in chilled conditions
Slide 9: Market Street
Market Street 9 Before Fishmongers After • Coach lamps, bus stop signs, netting & hanging signs removed • Introduction of provenance boards & spot lights to illuminate bulkhead • Mirrors placed above counters Bakery • Coach lamps removed • Improved vision into department • Bakers table introduced to
Slide 10: Market Street
Market Street 10 Before Fresh To Go After • All graphics removed • Counter opened up to allow customer interaction •R epla ce P • “Prepared for you in this store” ictu re labels applied to all in-store produced products
Slide 11: Market Street
Market Street 11 Before Oven Baked After • All stained glass, coach lamps and lights removed • New counter fascia Oven Fresh • All brickwork removed • All hanging signs removed • Use of stainless steel below counter
Slide 12: Market Street
Market Street 12 Before Cake Shop After • Shelving reduced in height • Bulkheads changed to more contemporary style Delicatessen • Counter reduced in size • Walls taken out to open up department • New curved counters introduced
Slide 13: Training
Training 13 • Fresh is best workshops for store management & staff • These will cover: - food hygiene - preparation - merchandising - production plans • Training programme on service & selling is being planned
Slide 14: Store rebalance/ macro space
Store rebalance/ macro space 14 Family Butchers Milk Eggs Cake Shop The Bakery Oven Baked Deli • Review of store space Cake Shop The Bakery and product flow Chilled Fresh Home & Pizza Grocery Grocery Household Foods Leisure OLD • Reduction in Grocery (5%) and Frozen (20%) Salad bar Produce Frozen Gr
Slide 15: Store segmentation/micro space
Store segmentation/micro space 15 Range and offer segmentation flexed for: • Demographics (high or standard) • Region (local ranges’ availability vital) • Location characteristic (city, industrial, market town) • Ethnicity (local catchment reflection) • Competition (nature and amount of local compet
Slide 16: MORRISONS
MORRISONS
Wm Morrison Supermarkets — Investor Day (February 2008) on 6ix