Brown Forman Inc · NYSE:BF.A

Brown Forman — Shareholder Meeting (July 2017)

23 slides from Brown Forman's shareholder meeting presentation, Jul 27, 2017

  1. Slide 1: Annual Stockholders' Meeting July 27, 2017

    FOCUSING ON TODAY. BUILDING FOR Annual Stockholders’ Meeting TOMORROW. July 27, 2017

  2. Slide 2: Geo. Garvin Brown IV, Chairman of the Board

    Annual Stockholders’ Meeting Geo. Garvin Brown IV July 27, 2017 Chairman of the Board

  3. Slide 3: Paul C. Varga, Chairman and CEO

    Annual Stockholders’ Meeting Paul C. Varga July 27, 2017 Chairman and CEO

  4. Slide 4: The Cost of Service

    The Cost of Service 2003 Today

  5. Slide 5: TSR CAGR (Local currency with dividends reinvested)

    TSR CAGR (Local currency with dividends reinvested) 10 Year 5 Year BFB 14% Campari 17% Campari 12% S&P 500 14% Diageo 11% BFB 13% Consumer Staples 10% Consumer Staples 13% Comp Set 10% Diageo 11% Remy 9% Comp Set 11% S&P 500 7% Pernod 10% Pernod 7% Remy 4% 3 Year 1 Year Campari 22% Remy 31% Remy 16%

  6. Slide 6: Chapter 1: FY17 Highlights

    Chapter 1: FY17 Highlights  Underlying Growth  FX Headwinds  American Whiskey  Impact from Portfolio Reshaping  Geographic Balance  Used Barrel Sales  Emerging Market Slowdown  Investments for Future  Less Impact from Innovation  Portfolio Reshaping  Operating Leverage / Cost Discipline 

  7. Slide 7: Outgrowing the Competition

    Outgrowing the Competition Organic Operating Income (Compound Annual Growth Rate) Source: Company Reports and FactSet for the Competitive Set, which is based on a weighted average of fiscal year operating income (USD) for Diageo, Pernod, Bacardi, LVMH, Remy and Campari. The 1, 3, and 5 year comparis

  8. Slide 8: FY18 Priorities

    FY18 Priorities  Accelerate Net Sales  Leverage Existing Assets and Prior Investments  Invest with Improved Effectiveness and Efficiency  Innovative Mindset  Execute with Heightened Competitiveness  Collaborate with Sense of Urgency

  9. Slide 9: Striving For Consistency

    Striving For Consistency Sustainable Organic Growth Operating Margin Return on Invested Capital

  10. Slide 10: Growing with Top Tier Margins and ROIC

    Growing with Top Tier Margins and ROIC 30% 15% ROIC CONSUMER STAPLES COMPETITIVE SET S&P 500 0% 20% 40% Operating Margin Source: Company information and Factset for the indices and Competitive Set, which is based upon weighted average operating income for Diageo, Pernod, Campari, and Remy. ROIC is d

  11. Slide 11: Strong and Improving Operating Margins

    Strong and Improving Operating Margins Brown-Forman Reported Operating Margin (2008 – 2017) Source: Factset. The reported operating margin excludes the gains from the sale of our Hopland based wine business in FY11 and Southern Comfort and Tuaca in FY16.

  12. Slide 12: Consistently High ROIC

    Consistently High ROIC 25% 20% 15% 10% 5% 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: Company Information. ROIC excludes the gain from the sale of our Southern Comfort and Tuaca in FY16.

  13. Slide 13: Looking Back – Consistency of Growth

    Looking Back – Consistency of Growth Underlying Sales Underlying Operating Income 10% 15% 10% 5% 5% 0% 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

  14. Slide 14: Woodford Reserve – Two Decades of Uninterrupted Growth

    Woodford Reserve – Two Decades of Uninterrupted Growth 700 600 500 400 300 200 100 - 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: B-F Depletion Data

  15. Slide 15: Jack Daniel's Family of Brands

    Jack Daniel’s Family of Brands From regional US brand with 200k cases to more than ~16 million cases in 165+ countries 61-year CAGR +7% 15 +7% 10 5 0 JD FoB JDTW Source: Internal data; IWSR Note: RTS cases converted to 80 proof whiskey equivalents

  16. Slide 16: Consistently Delivering Top Tier Returns for Shareholders

    Consistently Delivering Top Tier Returns for Shareholders BFB 14% = $355 Campari 12% = $323 Diageo 11% = $289 Consumer Staples 10% = $267 Comp Set 10% = $250 Remy 9% = $229 10 Year TSR of 14% S&P 500 7% = $200 (Local Currency Compound Annual Growth) Pernod 7% = $191 Source: Factset 16

  17. Slide 17: Large Remaining Global Expansion Opportunity

    Large Remaining Global Expansion Opportunity Non-US Total Spirits Market 2.9B 9L cases Other Whiskey National Spirits Source : IWSR 2016

  18. Slide 18: Ever-Changing Landscape

    TABLE of CONTENTS 01 Craft Spirits Competition Focusing On Today. Marijuana Legalization Building For The Local Movement Tomorrow. Classic Cocktails Surging Premiumization the EVER-CHANGING LANDSCAPE Off-Premise Outpaces On-Premise Multi-Cultural Ready-to-Drink (RTDs) Free Delivery On-Demand / Self-

  19. Slide 19: Investing For Both Today And Tomorrow

    Investing For Both Today And Tomorrow

  20. Slide 20: Innovation

    I N N O VAT I O N

  21. Slide 21: Brown-Forman is not for sale

    . . . Brown-Forman does not comment on market rumors or speculation. However, it is important to reiterate that Brown-Forman is not for sale. For nearly 150 years, the Company and the Brown family have been committed to preserving Brown- Forman as a thriving, family controlled, independent company.

  22. Slide 22: Our Story: Building Forever

    ont STORY: OE. FOREVER @) BROWN-FORMAN 2190-9) } |) ARARR RM RER SES £ TED +

  23. Slide 23: Annual Stockholders' Meeting July 27, 2017

    FOCUSING ON TODAY. BUILDING FOR Annual Stockholders’ Meeting TOMORROW. July 27, 2017

Brown-Forman — Shareholder Meeting (July 2017) on 6ix