Carrefour Sa · EURONEXT:CA
Carrefour Sa — Investor Day (2010)
20 slides from Carrefour Sa's investor day presentation, Dec 22, 2010
Slide 1: Carrefour Analyst Day: Reinventing the hypermarket!
Carrefour ANALYST DAY ( &» Reinventing the hypermarket!
Slide 2: Reinventing the Hypermarket in France
Reinventing the Hypermarket in France JAMES McCANN
Slide 3: Agenda: opportunity, strategy, roll-out plan
1. The hypermarket opportunity 2. Our strategy to reinvent the hypermarket 3. Roll‐out plan
Slide 4: The hypermarket opportunity: France key figures
The hypermarket opportunity TURN THE HYPERMARKET INTO A France DESTINATION AGAIN Hypermarket key figures INTEGRATED STORES 203 2009 SALES INC VAT (€ bn) 21.7 2009 SALES EX VAT ex petrol (€ bn) 17.1 AVERAGE STORE SIZE (‘000 sqm) 9.7 SALES PER SQM (‘000€) 11.0 FORMAT MKT SHARE ~ 13% CARREFOUR MKT SHAR
Slide 5: Agenda: opportunity, strategy, roll-out plan
1. The hypermarket opportunity 2. Our strategy to reinvent the hypermarket 3. Roll‐out plan
Slide 6: Our strategy in France to reinvent the Hypermarket
Our strategy in France to reinvent the Hypermarket DELIGHT MULTISPECIALIST BEST FRESH & QUALITY OFFER PRICE COMPETITIVENESS CULTURE & PEOPLE EXECUTION CLIENT ORIENTATION COMMITMENT EFFICIENCY ORGANIZATION PURCHASING SUPPLY 6
Slide 7: A new shopping experience to delight customers in France
DELIGHT A new shopping experience to delight customers in France 9 specialist poles • Offer organized around 9 specialist poles • With specific services Services To be the preferred hypermarket chain in France 7
Slide 8: A new shopping experience to delight customers in France
DELIGHT A new shopping experience to delight customers in France 9 specialist poles • Offer organized around 9 specialist poles • With specific services Services To be the preferred hypermarket chain in France 8
Slide 9: Improve the fundamentals
DELIGHT Improve the fundamentals Less out of stock (in 2010, in %) • KPI tracking • New store routines 10.1 • Increase in delivery 7.8 frequency W28 W33 Faster check‐out (% of stores with “2+1” at check‐out ) • Cameras & KPIs • Planning 83 • Engagement • Investment 70 July 09 July 10 • The “Blue lin
Slide 10: Consistent low prices and bigger promotions
DELIGHT Consistent low prices and bigger promotions Improved price image Carrefour price image vs. competition (survey) • More Carrefour Discount • Competitive price investments PERC EPTIO N PRIX • Stronger promotions Apr May June Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun • Promo Libre 09 10 • We
Slide 11: Enhancing our efficiency
EFFICIENCY Enhancing our efficiency BUY FOR LESS + CUSTOMER INVESTMENTS OPERATE FOR LESS 11
Slide 12: Front end productivity: Check-outs
EFFICIENCY Front end productivity: Check‐outs • Check‐outs • New check‐outs • Self service • Scan Lib • Better planning tools 12
Slide 13: Replenishment operating model
EFFICIENCY Replenishment operating model • New dry grocery team organisation • Best practice work routines • Shelf‐ready packaging/pallets • Close monitoring of performance 13
Slide 14: Back-office operating model
EFFICIENCY Back‐office operating model • New back‐office operating model • Rationalization of administrative tasks through centralization and process optimization • MBC system roll‐out • Completed 2011 14
Slide 15: New supply chain model
EFFICIENCY New supply chain model • End to end supply chain • Dry grocery cross‐docking • Centralized ordering • New forecasting tool and team • Transportation • Optimization of delivery routes • Optimization of truck fill 15
Slide 16: Develop talents to implement strategy
CULTURE & PEOPLE Develop talents to implement strategy • Engagement • Dedicated roll‐out teams • Real customer culture • Incentives • Execution 16
Slide 17: A strong track record in rolling out new concepts
CULTURE & PEOPLE A strong track record in rolling out new concepts • Supermarket • 922 Carrefour Market successfully converted in 15 months • +80bp LFL market share gains 1 • Convenience • 87 Carrefour Contact to date +20% LFL on average 2 • 99 Carrefour City to date +30% LFL on average 2 (1) Nielse
Slide 18: Agenda: opportunity, strategy, roll-out plan
1. The hypermarket opportunity 2. Our strategy to reinvent the hypermarket 3. Roll‐out plan
Slide 19: Roll-out plan in France
Roll‐out plan in France Carrefour Carrefour Planet 120 83 136 stores 161 stores STORES STORES X% of sales X% of sales 76% of sales 24% of sales 19
Slide 20: An aggressive roll-out plan
An aggressive roll‐out plan Number of stores rolled‐out 13 203 133 50 2+5 2010 2011 2012 2013 total 20