Slide 1: Second Quarter Fiscal Year 2025 Supplemental Presentation
Second Quarter Fiscal Year 2025 Supplemental Presentation May 5, 2025 Investor Presentation November 2022
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
Cautionary Statement Regarding Forward-Looking Statements Certain matters discussed in this presentation and the accompanying oral presentation are • significant volatility in the cost or availability of inputs to BellRing’s business (including freight, forward-looking statements within the meaning
Slide 3: Cautionary Statement Regarding Forward-Looking Statements (Cont'd)
Cautionary Statement Regarding Forward-Looking Statements (Cont’d) (CONTINUED FROM PRIOR PAGE): • significant differences in BellRing’s actual operating results from any guidance BellRing may give regarding its performance; and • risks related to BellRing’s ongoing relationship with Post Holdings, I
Slide 4: Additional Information
Additional Information Market and Industry Data Prospective Information This presentation includes industry and trade association data, forecasts and information Any prospective information provided in this presentation regarding BellRing’s future that were prepared based, in part, upon data, foreca
Slide 5: Q2 FY2025 Consumption and Key Metrics Executive Summary
Q2 FY2025 Consumption and Key Metrics Executive Summary ● The convenient nutrition category showed continued momentum (+12%)1, with the ready-to-drink (“RTD”) category driving outsized growth (+19%); ready-to-mix (“RTM”) growth remained healthy. ● Premier Protein RTD shake brand metrics and consumpt
Slide 6: Ready-to-Drink Led Category Growth; Ready-to-Mix Growth Remained Healthy
Ready-to-Drink Led Category Growth; Ready-to-Mix Growth Remained Healthy L13 L52 Growth % Dollar Volume Price/Mix Dollar Volume Price/Mix Ready-to-Drink +19% +13% +6% +17% +14% +3% 30% Ready-to-Mix +10% +11% -1% +9% +10% -1% 25% 20% YOY % Δ 15% 10% 5% 0% 4WE 02-04-24 4WE 03-03-24 4WE 03-31-24 4WE 04
Slide 7: Premier Protein RTD Shakes Drove Strong Consumption Across All Channels
Premier Protein RTD Shakes Drove Strong Consumption Across All Channels Premier Protein RTD Shakes $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks Club +18.1% +11.2% Mass +20.9% +24.9% Food +67.5% +37.8% eCommerce +30.2% +33.7% Total Consumption (tracked + untracked channels) +24.9% +18.8% Notes: T
Slide 8: RTD Shake Consumption Growth Accelerated in Q2 FY2025
Premier Protein RTD Shake Consumption Growth Accelerated in Q2 FY2025 Premier Protein RTD Shakes Rolling 13 week Total $ Consumption Sales $ Volume Nov 26'23 Dec 31'23 Mar 3'24 Jun 30'24 Dec 29'24 Mar 2'25 Jul 30'23 Nov 3'24 Dec 1'24 Sep 01'24 Apr 30 '23 Oct 29'23 Jul 28'24 Aug 27'23 Oct 1'23 Apr 28
Slide 9: Q2 FY2025 Consumption Outpaced Shipments
Q2 FY2025 Consumption Outpaced Shipments Premier Protein RTD Shake Consumption vs. Shipments (13 Week Quarters) Trade Inventory Trade inventory Consumption and Trade inventory Consumption in line Consumption in line Trade Inventory Increase, Consumption Increase, Seasonality Shipments Closely Increa
Slide 10: Premier Protein RTDs Reached All Time High
Premier Protein RTD TDPs Reached All Time High 79 80 1,400 80 1,237 70 1,200 60 1,000 50 800 730 % ACV TDPs 40 600 30 400 20 200 10 0 0 Total Points of Distribution ACV Weighted Distribution Notes: Circana U.S. Multi Outlet+ with Convenience. 10
Slide 11: Accelerated Household Penetration Growth; Repeat and Buy Rate Remain Strong
Premier Protein Accelerated Household Penetration Growth; Repeat and Buy Rate Remain Strong Premier Protein Penetration RTD 50.2 HH Pen RTD 48.6 HH Pen 25.0 RTD 43.3 HH Pen 20.9 19.9 19.9 20.0 18.9 16.4 15.8 17.0 16.3 14.4 13.9 15.0 10.0 5.0 -12% -12% +18% +17% +17% +16% +5% +5% 0.0 CY 2021 CY 2022
Slide 12: Premier Protein RTD Share Spiked Behind Club Promotion, Media and New Items
Notes: 10 15 20 25 30 35 0 5 24.6 4WE 04-30-23 4WE 05-28-23 4WE 06-25-23 Circana U.S. Multi Outlet+ with Convenience. 4WE 07-23-23 and New Items 4WE 08-20-23 4WE 09-17-23 Club Promotion 4WE 10-15-23 4WE 11-12-23 4WE 12-10-23 4WE 01-07-24 4WE 02-04-24 4WE 03-03-24 4WE 03-31-24 Club Promotion 4WE 04-2
Slide 13: Powder Continued Strong Growth Fueled by New Channel Expansion
Premier Protein Powder Continued Strong Growth Fueled by New Channel Expansion Premier Protein Powders $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks Mass +8.3% +30.8% eCommerce +11.4% +28.5% Food +15.1% +19.4% Club +100.0% +100.0% Total Consumption (tracked channels) +21.7% +32.2% Notes: Total co
Slide 14: Powders Continued Strong Growth Trajectory
Premier Protein Powders Continued Strong Growth Trajectory Premier Protein Ready-to-Mix Powders Rolling 13 week Total $ Consumption Sales $ Volume Jul 2 '23 Feb 2'25 Jul 30'23 Dec 31'23 Jun 30'24 Sep 01'24 Dec 29'24 Apr 30 '23 Oct 29'23 Nov 26'23 Mar 3'24 Mar 31'24 Dec 1'24 Oct 1'23 May 31'24 Jul 28
Slide 15: Powder Distribution Strong Year-over-Year Growth
Premier Protein Powder Distribution Strong Year-over-Year Growth 250 59 60 200 50 50 174 150 40 % ACV TDPs 30 99 100 20 50 10 0 0 Total Points of Distribution ACV Weighted Distribution Notes: Circana U.S. Multi Outlet+ with Convenience. 15
Slide 16: Dymatize Consumption Returned to Growth, Driven by eCommerce Strength and RTD Shake Launch
Dymatize Consumption Returned to Growth, Driven by eCommerce Strength and RTD Shake Launch Dymatize $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks eCommerce +18.8% -1.5% Mass -3.9% -1.3% Specialty/All Other -11.2% -23.5% Food -7.7% -7.6% Club -3.8% -27.0% Total Consumption (tracked + untracked cha
Slide 17: Total Dymatize Consumption Grew in Q2 FY2025
Total Dymatize Consumption Grew in Q2 FY2025 Dymatize Rolling 13 week Total $ Consumption Sales $ Volume Nov 26'23 Dec 31'23 Mar 3'24 Jun 30'24 Dec 29'24 Mar 2'25 Jul 30'23 Nov 3'24 Dec 1'24 Apr 30 '23 Oct 29'23 Jul 28'24 Aug 27'23 Oct 1'23 Apr 28'24 Sep 01'24 Sep 29'24 May 28 '23 Jul 2 '23 Jan 28'2
Slide 18: Dymatize TDPs Reached All Time High on Distribution Gains
Dymatize TDPs Reached All Time High on Distribution Gains 60 56 300 52 272 50 250 212 40 200 % ACV TDPs 30 150 20 100 50 10 0 0 Total Points of Distribution ACV Weighted Distribution Notes: Circana U.S. Multi Outlet+ with Convenience. 18
Slide 19: BellRing's Complementary Powder Portfolio Remains a Strong and Meaningful Category Player
Notes: 1% 2% 3% 4% 5% 6% 7% 9% 8% 10% % 7.8% 2.0% 4WE 04-30-23 5.8% 4WE 05-28-23 Circana U.S. Multi Outlet+ with Convenience. 4WE 06-25-23 4WE 07-23-23 4WE 08-20-23 4WE 09-17-23 4WE 10-15-23 4WE 11-12-23 Meaningful Category Player 4WE 12-10-23 Total BellRing Powders 4WE 01-07-24 4WE 02-04-24 4WE 03-
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