Slide 1: Dropbox: Moving the world's files
+ Dropbox Moving the world’s files http:/www.getdropbox.com
Slide 2: Storage is a mess
Storage is a mess
Slide 3: It's 2007, and it's still a pain to...
It’s 2007, and it’s still a pain to... ¢Work on multiple computers ¢ Share files across a team «Put photos, video onto the web ¢ Protect files from loss
Slide 4: What are people doing now?
What are people doing now? ¢ Email attachments ¢e USB drives ¢ Browser uploads ¢« Piecemeal solutions
Slide 5: In a perfect world...
In a perfect world... ¢ Your files available wherever you are, on any device ¢ Never worry about losing data, can always undo ¢ Sharing, putting media onto the web is drag-and-drop
Slide 6: Dropbox
Dropbox ¢ Keeps files: e In sync across computers ¢ Backed up ¢ Accessible from anywhere ¢ Easy to share elt just works
Slide 7: Dropbox Demo
Slide 8: Why now?
Why now? ¢ Lots of devices, bigger files, more content * Increasingly distributed/ remote teams ¢ Falling bandwidth, storage prices ¢ Online storage is unclaimed, unmonetized territory, much like search pre-Google
Slide 9: Why better?
Why better? ¢ Solves the entire genre of storage- related problems with one app ¢ Deep OS integration, visual feedback ¢ Doesn't make you change the way you work ¢ Open APIs to link desktop & web applications
Slide 10: Competitor feature comparison
Sync Backup Sharing OS integration Web access Versioning Competitors Carbonite, <2 Dropbox Mozy Foldershare _ box.net ° x | © x 7) rv) x x iv) a oO } i] iY) rv) x iv) x 4 © i) x x x
Slide 11: What did they screw up?
What did they screw up? ¢ Only tackle small pieces of the problem ¢ Poor technical execution ¢ Clumsy, verbose & technical Uls; require configuration e Lack of distribution, partners
Slide 12: Technical advantages
Technical advantages ¢ Client & server written in Python: 5- 10x faster development time e Leverage Amazon S3, EC2 to achieve scale & reliability ¢ Obsession with performance ¢ Seamless compression, encryption, binary diffing, failure recovery
Slide 13: Team
Team ¢ Drew Houston - CEO S.B. MIT EECS; first line of code at age 6; first startup gig at 14; founded online SAT prep co after multiple perfect scores ¢ Arash Ferdowsi - CTO S.B. MIT EECS (on leave); director of MIT programming competition; prior exp at Google Moving into our first office, 5/14/07
Slide 14: Business model
Business model ¢ Individuals: freemium ¢ SMB: shared folder per-seat license (replaces backup, Windows file share, collaboration tools, reduces IT headcount) ¢ Platform: broker all UGC from the desktop to the web
Slide 15: Platform
Platform ¢ Onramp for all UGC from desktop > web ¢ Convenient for users: drag and drop instead of sign-in and browser upload ¢ Beneficial for web apps: more content uploaded, less friction & fewer failures ¢ Bigger picture: all files in Dropbox, delegate access to web apps
Slide 16: Customer acquisition
Customer acquisition ¢ Loved by early adopters/beta users (natural influencers) ¢ Free accounts for individuals ¢ Viral elements: file sharing, shared folders, photo/media galleries ¢ Platform, partnerships > free customer acquisition
Slide 17: Ranked #1 among summer YC startups
¢ Ranked #1 among summer YC startups: “..the simplicity and elegance of its interface, which blends seamlessly into both Windows and OS X, sets it apart.” http://venturebeat.com/2007/08/16/the-y- combinator-list/