Hemnet Group Ab · OMXSTO:HEM
Hemnet Group Ab — Q1 2025 Earnings Presentation
23 slides from Hemnet Group Ab's earnings presentation, Apr 25, 2025
Slide 1: Q1 2025 Presentation of Hemnet Group's interim report
Q1 2025 Presentation of Hemnet Group’s interim report Hemnet Group AB ⎸ April 2025 1 Hemnet Group AB (publ) ｜Sveavägen 9｜111 57｜Stockholm｜Sweden
Slide 2: Agenda
Hemnet’s position & strategy 01 Jonas Gustafsson, CEO 02 Quarterly overview Jonas Gustafsson, CEO Agenda 03 Financial highlights Anders Örnulf, CFO Summary 04 Jonas Gustafsson, CEO 05 Q&A
Slide 3: Hemnet's position & strategy
Hemnet’s position & strategy Jonas Gustafsson, CEO 3
Slide 4: Hemnet is Sweden's leading property destination
Hemnet is Sweden’s leading property destination 2.9M no. 3 >40M 16x Unique weekly users Strongest commercial Visits per month More clicks on in 2024, up by 2% media platform in listings than from 2023 Sweden (after 3.2 sessions per user no.2 portal Aftonbladet and per week in 2024, Expressen) down f
Slide 5: Hemnet's growth strategy is built on three key stakeholder groups
Hemnet’s growth strategy is built on three key stakeholder groups Consumers Sellers B2B partners Increase engagement and Optimize seller revenues Broaden our portfolio and shift strengthen loyalty across the through a balance of product, growth to Hemnet–unique property journey. packaging and price.
Slide 6: Building on our strong foundation for the future
Building on our strong foundation for the future ● Hemnet has an unique market position Millions of people visit us each week ● Significant room to grow in our home market Attractive opportunities across Hemnet’s core business ● A strong organization and team in place Organizational changes in 2024 m
Slide 7: Quarterly overview
Quarterly overview Jonas Gustafsson, CEO 7
Slide 8: Q1 2025 Summary
Q1 2025 Summary Key financials Highlights “Strong start to the year Net sales growth ● Net sales growth of 29.6%, driven by strong with 36.9% ARPL growth, driven by 29.6% ● development within property seller segment ARPL growth of 36.9%, driven by continued high increased demand for (SEK 328.5m) dema
Slide 9: Strong net sales growth and operational leverage driving margin improvement
Strong net sales growth and operational leverage driving margin improvement during first quarter Net Sales | Q1 2025 (SEK) Net sales growth | YoY (%) EBITDA | Q1 2025 (SEK) EBITDA Margin | Q1 2025 (%) 328.5M 29.6% 157.5M 47.9% +0.7pp +29.6% 9
Slide 10: Q1 ARPL growth of 36.9% driven by continued high demand for Hemnet Premium
Q1 ARPL growth of 36.9% driven by continued high demand for Hemnet Premium Average revenue per listing (ARPL), quarterly and LTM ARPL growth drivers +36.9% Continued high demand for Hemnet Premium and value-added services for property sellers New compensation model continues to drive improved conver
Slide 11: Stable listing volumes in Q1
Stable listing volumes in Q1 Paid published listings per quarter (Y/Y change) Property market commentary Published listings grew by 0.2% in Q1 and by 3.3% on an LTM basis Challenging market conditions with all-time high supply of listings and extended time-on-market 11
Slide 12: Launch of Hemnet Max on April 1
Launch of Hemnet Max on April 1 ● Launched on April 1 ● Discounted offering first two weeks to drive initial conversion ● Positive initial reactions from sellers and agents ● Upgrades across all seller packages increasing product diversification 12
Slide 13: Max has been our main focus, but we are also delivering on several other areas
Max has been our main focus, but we are also delivering on several other areas Seller experience Consumer experience Launch of Hemnet Max Swipe enabled image gallery Simplified agent change for sellers Listing times on Bas listings Marketing & communication Agent relations Brand campaign live from en
Slide 14: Financial highlights
Financial highlights Anders Örnulf, CFO 14
Slide 15: Financial summary Q1 2025
Financial summary Q1 2025 Net sales growth ARPL growth EBITDA margin +29.6% +36.9% 47.9% year-on-year year-on-year SEK 328.5m SEK 6,722 SEK 157.9m Published listings Free cash flow (LTM) Leverage (LTM) Headcount +0.2% +48.4% 0.5x 156 year-on-year year-on-year 41.2k listings SEK 739m -0.3x vs. Q1 24 +
Slide 16: Strong growth in net sales from property sellers, agents continue to spend more
Strong growth in net sales from property sellers, agents continue to spend more on platform B2C ● Strong growth driven by increased demand for value-added services Property sellers ● Published listings +0.2% SEK 278.1m (+38%) Real estate agents ● Hemnet unique products drives growth in quarter, slig
Slide 17: 31.6% growth in EBITDA compared to same period last year
31.6% growth in EBITDA compared to same period last year EBITDA bridge Y/Y | SEK million, Y/Y change Key drivers A Net sales 38% growth in net sales from property sellers Compensation to Compensation to real estate agents up in line B real estate agents with growth in net sales from property sellers
Slide 18: Continued strong cash flow generation funding further share buybacks
Continued strong cash flow generation funding further share buybacks with maintained leverage LTM FCF & cash conversion Share buybacks Net debt & leverage SEK million, percent SEK million SEK million, leverage x 18 Note: definitions of alternative key ration can be found in the financial report
Slide 19: Summary
Summary Jonas Gustafsson, CEO 19
Slide 20: Q1 summary: A strong start to the year
Q1 summary: A strong start to the year ● Hemnet has an unique market position with great opportunities linked to the core business ● Strong growth and increased profitability in Q1 ● Swedish property market stable in Q1 ● New seller package Hemnet Max launched 1 April ● Investments in product develop
Slide 21: Q&A
Q&A 21 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 22: Important links and IR contact
Important links IR Contact Corporate website: https://www.hemnetgroup.se/en/ Ludvig Segelmark Hemnet statistics: Head of IR https://www.hemnet.se/statistik/nytillkomna +46 702 50 14 40 Media & subscription for press releases and regulatory updates: ludvig.segelmark@hemnet.se https://www.hemnetgroup.
Slide 23: Disclaimer
Disclaimer This presentation may contain forward-looking information and statements with respect to the financial condition, results of operation and business of Hemnet Group AB (publ) (the "Company"). Such forward-looking information and statements are based on current expectations, estimates and pr