Anheuser-Busch InBev SA/NV · EURONEXT:ABI

Anheuser-Busch InBev SA/NV — SABMiller — Goldman Sachs Changing Consumer Conference 2013

36 slides from Anheuser-Busch InBev SA/NV's conference presentation, Dec 9, 2013

  1. Slide 1: Goldman Sachs Changing Consumer Conference

    Goldman Sachs Changing Consumer Conference Mark Luce, Group Marketing Operations Director Gary Leibowitz, SVP Investor Relations December 9 2013, London SABMiller 2013 © SABMiller plc 2013

  2. Slide 2: Beer is the biggest value pool in global packaged beverages

    Beer is the biggest value pool in global packaged beverages Cider/RTDs 25% 11% 28% 3% 2% 12% 14% Other Soft Drinks CSDs Lager Other Spirits Wine Beer SABMiller 2013 © SABMiller plc 2013 1

  3. Slide 3: Strong, relevant brand portfolios that win in the local market

    Strong, relevant brand portfolios that win in the local market Strong portfolio of leading local Country Brand Rank mainstream brands Poland Tyskie, Zubr 1,2  Deep local heritage with leading consumer equity Czech Gambrinus 1  Diverse local portfolios to target diverse Romania Timisoreana 1 consum

  4. Slide 4: Growing preference for beer due to societal development, category attractiveness and availability

    Strong, relevant brand portfolios that win in the local market Category development opportunity in emerging markets Share of alcohol, indicative estimates 100 0 North America SABM LatAm C&E Europe China South Africa Africa Clear Beer Sorghum Beer Wine Spirits Estimated informal alcohol Growing prefe

  5. Slide 5: Strong, relevant brand portfolios that win in the local market

    Strong, relevant brand portfolios that win in the local market Rigorous approach to segmentation, delivering actionable plans  Rooted in deep local insights – Local demographics, drinking culture – Recognizing changing local trends, opportunities  Global methodology – Consistently mapping consumer

  6. Slide 6: US and Mozambique brand positioning

    Strong, relevant brand portfolios that win in the local market US WAMP Mozambique Italian style 160 139 Choose interesting Artfully crafted 150 121 Live well, drink the best Come join us out here! 120 112 Black is really good Rocky Mtn cold refreshment 100 100 Our way, our beer Taste greatness 100 8

  7. Slide 7: Beer is present across all key occasions

    Beer is present across all key occasions Occasion Share of beverages In a bar Partying Men only at home or with colleagues Beer Mixed gender at home Wine Celebrating Spirits Small family relaxing Other alc/non alc Eating in the evening, mixed gender Afternoons & other SABMiller 2013 © SABMiller plc

  8. Slide 8: Shaping SABMiller's future success

    Shaping SABMiller‟s future success Global trends Implications for SABMiller Category Consumer Middle Building Women Premiumisation Fragmentation Shaping lifetime value class brands SABMiller 2013 © SABMiller plc 2013 7

  9. Slide 9: Millennials are the battlefield

    Millennials are the battlefield Millennial Truths Reaction Diversity Inclusivity Environmental concerns Looking for shared values Corporations can‟t be trusted Go small (or “authentic”) Income disparity and Value un/underemployment Two-way conversation Technology driving information and fragmentatio

  10. Slide 10: New competition in beer

    New competition in beer SABMiller 2013 © SABMiller plc 2013 9

  11. Slide 11: Our key challenges

    Our 2 key challenges Lead the development of the beer category Move core lager forward Expand to other beer styles SABMiller 2013 © SABMiller plc 2013 10

  12. Slide 12: Move core lager forward

    Move core lager forward 1. 2. 3. 4. Splitting the Romancing Premiumising Affordability category and refreshing ` SABMiller 2013 © SABMiller plc 2013 11

  13. Slide 13: Sameness

    Sameness SABMiller 2013 © SABMiller plc 2013 12

  14. Slide 14: 1. Split the category

    1. Split the category SABMiller 2013 © SABMiller plc 2013 13

  15. Slide 15: Targeting white wine and white spirits

    Targeting white wine and white spirits White wine White spirits SABMiller 2013 © SABMiller plc 2013 14

  16. Slide 16: SABMiller 2013 © SABMiller plc 2013

    SABMiller 2013 © SABMiller plc 2013 15

  17. Slide 17: 2. Romancing core lager

    2. Romancing core lager SABMiller 2013 © SABMiller plc 2013 16

  18. Slide 18: Our beliefs

    Our beliefs 1. The strategy is always in the product 2. Brands that include a product truth innovate more effectively SABMiller 2013 © SABMiller plc 2013 17

  19. Slide 19: SABMiller 2013 © SABMiller plc 2013

    SABMiller 2013 © SABMiller plc 2013 18

  20. Slide 20: Romancing core lager: Coors Light volume growth

    Romancing core lager: Coors Light volume growth HLs/ „000s 21,000 20,500 20,000 19,500 19,000 18,500 2006 2007 2008 2009 2010 2011 2012 SABMiller 2013 © SABMiller plc 2013 19

  21. Slide 21: Romancing core lager: Victoria Bitter back in growth

    Romancing core lager: Victoria Bitter back in growth Percentage change vs. prior 10 8 6 4 2 0 -2 -4 -6 -8 -10 -12 -14 -16 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 SABMiller 2013 © SABMiller plc 2013 20

  22. Slide 22: SABMiller 2013 © SABMiller plc 2013

    SABMiller 2013 © SABMiller plc 2013 21

  23. Slide 23: 3. Premiumising

    3. Premiumising SABMiller 2013 © SABMiller plc 2013 22

  24. Slide 24: Craft is a scaleable opportunity

    Craft is a scaleable opportunity Top case volume contributors to craft growth Leinenkugel's Shandy Line 9.7% Third Shift 8.8% Shock Top Seasonal 7.5% Blue Moon Belgian White 7.2% Leinenkugel's Seasonal 3.7% Batch 19 2.6% Sierra Nevada Torpedo 2.6% Lagunitas 2.5% Samuel Adams Variety 2.4% Mix'N Match

  25. Slide 25: Beers' price ladder is compressed

    Beers‟ price ladder is compressed 300-350 250-300 200 ~150 CSD Beer Wine Spirits SABMiller 2013 © SABMiller plc 2013 24

  26. Slide 26: Beers' price ladder is compressed: getting to better

    Beers‟ price ladder is compressed Getting to better 400 300-350 250-300 200 CSD Beer Wine Spirits SABMiller 2013 © SABMiller plc 2013 25

  27. Slide 27: Beers' price ladder is compressed: getting to best

    Beers‟ price ladder is compressed Getting to better 600 Getting to best 300-350 250-300 200 CSD Beer Wine Spirits SABMiller 2013 © SABMiller plc 2013 26

  28. Slide 28: 4. Making beer affordable

    4. Making beer affordable SABMiller 2013 © SABMiller plc 2013 27

  29. Slide 29: 4. Making beer affordable

    4. Making beer affordable 1. Informal alcohol – 20% of total alcohol 2. Low income consumers in Africa +400m 3. 80% of Lat Am consumers are low income SABMiller 2013 © SABMiller plc 2013 28

  30. Slide 30: 4. Making beer affordable

    4. Making beer affordable SABMiller 2013 © SABMiller plc 2013 29

  31. Slide 31: Expand to other beer styles

    Expand to other beer styles SABMiller 2013 © SABMiller plc 2013 30

  32. Slide 32: Beer has many variables to drive differentiation

    Expand to other beer styles Greater use of intrinsics and functional benefits to target premium occasions  Growth of mainstream has driven taste harmonization  Product landscaping highlights “white spaces”  New liquids help drive premium perception of beer and support pricing Beer has many variab

  33. Slide 33: Innovate to fuel growth

    Expand to other beer styles Innovate to fuel growth Develop the Category (within beer) New liquids, packs and experiences  Attract incremental LDAC users  Retain existing users across more occasions  Encourage trade up  Motivate trade to continuously improve execution Romance the Category Expand

  34. Slide 34: Changing perceptions of what beer can be

    Expand to other beer styles Changing perceptions of what beer can be Engaging consumers and customers e.g. Beer knowledge Styles / Flavours Ingredients Process Bitterness Premiumisation Food pairing memes Styles Hopping Brewing process Advocacy groups Upscale bartenders Gastronomic societies Hotels

  35. Slide 35: Engage, communicate and educate

    Engage, communicate and educate Partner with customers to create new experiences Revitalizing the on-premise experience  Greater tank distribution, unparalleled “fresh” experience  Quality of draught experience  Communication of the „beer story‟ and food pairings  New design concepts and theme p

  36. Slide 36: Thank You

    Questions and Answers Thank You SABMiller 2013 © SABMiller plc 2013 35

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