Makuake, Inc. · TSE:4479

Makuake — Investor Presentation (December 2025)

53 slides from Makuake's investor presentation, Dec 12, 2025

Slide 1: Materials for New Investors
Securities code: 4479 Materials for New Investors Makuake, Inc.
Slide 2: Table of Contents
Table of Contents ‐ The World Makuake Aspires For 01 Company Overview ‐ ‐ Corporate Profile History ‐ Management Team Introduction ‐ Makuake 02 Business Overview ‐ ‐ Makuake Insight Makuake STORE for EC Mall ‐ Other Services Target Markets and ‐ Target Markets 03 Market Environment ‐ ‐ Competitive E
Slide 5: Corporate Profile
Corporate Profile Company Name Makuake, Inc. Head Office Location 3-1-12 Aobadai, Meguro-ku, Tokyo Listed Market Tokyo Stock Exchange Growth Market Date of Establishment 1 May, 2013 Copyright © Makuake, Inc. All Rights Reserved. 5
Slide 6: History
History 2016 2020 2024 Jan. Began providing Makuake Incubation Studio (MIS) Aug. Opened the Nagoya office Feb. Entered Japan’s first corporate digital bank business Mar. Began providing Makuake STORE Nov. Cumulative gross amount of Makuake “support” pre-orders Dec. Formed a business tie-up with Mizu
Slide 7: Board of Directors
Board of Directors Non-Audit & Supervisory Committee Member Directors Audit & Supervisory Committee Member Directors Ryotaro Nakayama Humiaki Kiuchi Go Nakayama Hisashi Katsuya President and Representative Director Representative Director Non-executive Director Non-executive Director Chiaki Ashida N
Slide 12: Products Launched through Makuake
Products Launched through Makuake In addition to goods, a range of new products, including experiences such as new store openings and tickets to entertainment works, across a broad spectrum of genres from various regions are premiered daily on Makuake G o o d s Gadgets Alcoholic beverages Labor-savi
Slide 15: Value Provided by Makuake: Businesses
Value Provided by Makuake: Businesses We not only help businesses avoid the risks and burdens of distribution but also support the creation of a structure to develop new products for sustainable business growth and provide a mechanism that can turn customers of the businesses we serve into a loyal f
Slide 16: Value Provided by Makuake: Consumers
Value Provided by Makuake: Consumers We offer a unique purchasing experience that caters to the current needs of consumers, allowing them to go beyond being mere buyers. By connecting them with project owners and fostering mutual interaction, we help customers become fans of the project owners, and
Slide 18: Business Model of Makuake Insight
Business Model of Makuake Insight Makuake Insight is a research service that provides data tailored to businesses' needs, derived from the analysis of consumers' true opinions based on accumulated purchase data in Makuake and views from over 3 million members Offered Services 01 02 03 User Research
Slide 19: Business Overview: Makuake STORE for EC Mall
02 Business Overview Makuake STORE for EC Mall
Slide 20: Business Model of Makuake STORE for EC Mall
Business Model of Makuake STORE for EC Mall Makuake STORE is a service that supports project owners by acting as a sales agent of their products on domestic e-commerce malls after project completion on Makuake, to promote their smooth entry into the general distribution market Project Owners Makuake
Slide 24: Target Market
Target Market By developing and fostering a new market--the "Pre-Primary Distribution Market", which no one was able to move online due to technological barriers and operational complexity, Makuake continues to strive to create an environment that makes it easer for new products and services to come
Slide 25: Target Market Size: Maximum Potential Market Size for New Products
Target Market Size: Maximum Potential Market Size for New Products (Goods) We recognize that the JPY 1 trillion online pre-primary distribution market, which is a subset of the pre-primary distribution market (the new product launch market), is the total addressable market for Makuake 145 tril. *1 D
Slide 26: Makuake's Competitive Environment
Makuake's Competitive Environment By establishing a pre-sales model that specializes in new products and services before their general distribution, we have established a unique position differentiated from conventional e-commerce marketplaces and crowdfunding sites--we are thus operating our busine
Slide 27: Competitive Advantage
Competitive Advantage By combining our strengths, we are able to offer a service – continuous introduction of new products ahead of the primary distribution market – that was not possible before Screening/Monitoring Ability to reach businesses Ability to attract Sound advice by our curators system b
Slide 28: Competitive Advantage (1) Ability to Reach Businesses Across Japan
Competitive Advantage (1) Ability to Reach Businesses Across Japan We have established a system for securing quality projects through tie-ups with over 100 financial institutions nationwide and Makuake Incubation Studio Financial institutions introduce companies to us Sharp, Panasonic, Cannon JT, NE
Slide 29: Competitive Advantage (2) Curator Consulting Maximizes Project Appeal
Competitive Advantage (2) Curator Consulting Maximizes Project Appeal For all projects, the curator in charge supports maximizing appeal of the product's project page and the amount of “advocacy” buying it generates Maximization of Project Page Appeal Maximization of the Amount of “Advocacy” Buying
Slide 30: Competitive Advantage (3) Screening/Monitoring System by Category
Competitive Advantage (3) Screening/Monitoring System by Category for all Projects In addition to inspecting all projects at three stages based on per-category screening items, we monitor execution from project listing to product delivery with the aim of building a safe and worry-free site, while co
Slide 31: Competitive Advantage (4) Ability to Attract Customers
Competitive Advantage (4) Ability to Attract Customers In addition to an average of over 9,000 articles appearing every month in the news media about Makuake’s projects, our initiatives to attract customers have created a feedback effect where an increase in the number of projects leads to an increa
Slide 32: Competitive Advantage (5) self-sustaining growth model
Competitive Advantage (5) self-sustaining growth model Makuake operates on a self-sustaining growth model that enables both project owners and supporters to thrive, thus accelerating overall growth. We believe that the virtuous cycle of self-sustaining growth leads to GMV growth, which in turn actua
Slide 35: Issues Facing the Company Based on Transaction Volume Trends to Date
Issues Facing the Company Based on Transaction Volume Trends to Date While we expanded transaction volume in the pre-sales e-commerce market for new products and services and secured the top position, our flagship business is flow-type, making it susceptible to external environmental factors, making
Slide 36: The Environment Surrounding Businesses and Challenges Faced by Customers
The Environment Surrounding Businesses and Challenges Faced by Customers As Japan's labor force declines, small and medium-sized enterprises and regional businesses, which account for the majority of our customers, are more likely to face labor shortages, forcing them to focus on their core competen
Slide 37: Makuake's Unique Business Assets that Contribute to Solving Customer Issues
Makuake's Unique Business Assets that Contribute to Solving Customer Issues While developing various services, we have accumulated unique assets that can only be found at Makuake and not at other companies. We believe that these assets will be extremely effective in providing precise solutions to th
Slide 38: Providing Solutions that Change Businesses' Resource Investment Points
Providing Solutions that Change Businesses' Resource Investment Points By leveraging our unique assets to provide solutions for the Plan-Debut-Growth of products, we believe that businesses will be able to focus on their core competencies, while we will be able to accompany them over the long term M
Slide 39: Support from Product Planning to Sales (Plan-Debut-Growth) by FY2027/9
Support from Product Planning to Sales (Plan-Debut-Growth) for Products to be Realized by FY2027/9 From a focus centered on launching new products, we will transform our business model to one that provides continuous support to businesses from production to growth, centered on insight functions, and
Slide 40: Status Targets for Each Business Year by FY2027/9
Status Targets for Each Business Year by FY2027/9 We will transform ourselves from the largest platform for new product and service pre-sales into a business growth partner for challengers, and our medium-term milestone is to establish an overwhelming position in the domestic retail distribution mar
Slide 41: Targets and Future Revenue Outlook by FY2027/9
Targets and Future Revenue Outlook by FY2027/9 Through business development in the Plan and Growth domains, we will increase the services we provide to each customer and expand revenue per customer by combining flow-type revenue with stock-type revenue, with the aim of achieving net sales of JPY 5.2
Slide 42: Human Capital Management Plan for the Medium-Term Management Plan
Human Capital Management Plan to Ensure the Realization of the Medium-Term Management Plan by FY2027/9 We have identified three major issues for realizing our Medium-Term Management Plan and will implement solutions while driving growth through human capital management, leveraging our employees' str
Slide 43: Status Targets for Human Capital Management Strategy by FY2027/9
Status Targets for Human Capital Management Strategy for Each Business Year by FY2027/9 We will build a foundation for value judgment that will enable us to exceed our medium-term management targets, evolve the P-D-G (Plan-Debut-Growth) cycle led by the frontline, and aim to create a workplace where
Slide 45: Seasonality for Makuake
Seasonality for Makuake In Q2 (January–March), the number of projects published tends to be low compared with other quarters due to seasonal factors, including the quarter having fewer business days and an extremely slow start for businesses at the beginning of the year. As a result, the total amoun
Slide 46: Risk Factors and Countermeasures
Risk Factors and Countermeasures We will grasp, analyze, and evaluate risks that may emerge as we execute our medium-term growth plan, and implement countermeasures to control these risks Possible risks Impact on Business Details of Impact Measures against risks Potential impact on our operations an
Slide 48: Dividend Policy
Dividend Policy As the company is currently in a state of growth, we believe that by retaining profits and prioritizing investment in expanding business size and improving earning power will lead to maximization of our corporate value and a continuous stream of profit return to shareholders. As to f
Slide 50: Business Locations
Business Locations • Head Office Tokyo • Kansai Office Osaka • Nagoya Office Aichi • Chugoku and Shikoku Office Hiroshima • Kyusyu Office Fukuoka • Hokuriku Office Ishikawa • Korea Office Seoul Special City Copyright © Makuake, Inc. All Rights Reserved. 50
Slide 51: Disclaimer and Cautions Regarding Future Outlook
Disclaimer and Cautions Regarding Future Outlook  While the content of this document has been prepared based on generally recognized economic and social conditions as of December 12, 2025 and certain assumptions deemed reasonable by Makuake, Inc., it may change due to shifts in business environment

Makuake — Investor Presentation (December 2025) on 6ix

Makuake — Investor Presentation (December 2025)

Slide 1: Materials for New Investors

Slide 2: Table of Contents

Slide 3: 01 Company Overview

Slide 4: The World Makuake Aspires For

Slide 5: Corporate Profile

Slide 6: History

Slide 7: Board of Directors

Slide 8: 02 Business Overview

Slide 9: Ecosystem of Makuake Service in the Distribution Market

Slide 10: Business Overview: Makuake

Slide 11: Makuake—Venue for Launch of New Products and Services

Slide 12: Products Launched through Makuake

Slide 13: Makuake's Business Model

Slide 14: Factor Analysis of Makuake's Service Structure

Slide 15: Value Provided by Makuake: Businesses

Slide 16: Value Provided by Makuake: Consumers

Slide 17: Business Overview: Makuake Insight

Slide 18: Business Model of Makuake Insight

Slide 19: Business Overview: Makuake STORE for EC Mall

Slide 20: Business Model of Makuake STORE for EC Mall

Slide 21: Business Overview: Other Services

Slide 22: Other Services

Slide 23: 03 Target Markets and Market Environment

Slide 24: Target Market

Slide 25: Target Market Size: Maximum Potential Market Size for New Products

Slide 26: Makuake's Competitive Environment

Slide 27: Competitive Advantage

Slide 28: Competitive Advantage (1) Ability to Reach Businesses Across Japan

Slide 29: Competitive Advantage (2) Curator Consulting Maximizes Project Appeal

Slide 30: Competitive Advantage (3) Screening/Monitoring System by Category

Slide 31: Competitive Advantage (4) Ability to Attract Customers

Slide 32: Competitive Advantage (5) self-sustaining growth model

Slide 33: 04 Growth Strategy

Slide 34: Growth Strategy Going Forward

Slide 35: Issues Facing the Company Based on Transaction Volume Trends to Date

Slide 36: The Environment Surrounding Businesses and Challenges Faced by Customers

Slide 37: Makuake's Unique Business Assets that Contribute to Solving Customer Issues

Slide 38: Providing Solutions that Change Businesses' Resource Investment Points

Slide 39: Support from Product Planning to Sales (Plan-Debut-Growth) by FY2027/9

Slide 40: Status Targets for Each Business Year by FY2027/9

Slide 41: Targets and Future Revenue Outlook by FY2027/9

Slide 42: Human Capital Management Plan for the Medium-Term Management Plan

Slide 43: Status Targets for Human Capital Management Strategy by FY2027/9

Slide 44: Risk Factors and Countermeasures

Slide 45: Seasonality for Makuake

Slide 46: Risk Factors and Countermeasures

Slide 47: Dividend Policy

Slide 48: Dividend Policy

Slide 49: 05 Appendix

Slide 50: Business Locations

Slide 51: Disclaimer and Cautions Regarding Future Outlook

Slide 52: IR Inquiries

Slide 53: Copyright © Makuake, Inc. All Rights Reserved.