Makuake, Inc. · TSE:4479
Makuake — Q1 FY2025/9 Earnings Presentation
36 slides from Makuake's earnings presentation, Jan 28, 2025
Slide 1: Financial Results Briefing Materials for Q1 FY2025/9
Makuake Financial Results Briefing Materials for Q1 FY2025/9 (Fiscal Year Ending September 30, 2025) Makuake, Inc. Securities code: 4479
Slide 2: Financial Results
Financial Results (Results for Ql FY2025/9)
Slide 3: Overview of Q1 FY2025/9
Overview of Q1 FY2025/9 Results Net sales in line with forecast SG&A expenses edged up by 3.7% QoQ on higher personnel expenses due to more precise decisions on development capitalization and fiscal year-end expenses Operating profit increased 95.3% QoQ on higher net sales and thorough SG&A manageme
Slide 4: Net Sales and Take Rate
Net Sales and Take Rate + Net sales increased 6.5% QoQ as total transaction volume was flat and take rate rose by 2.1pt QoQ on partial change to earnings structure (Unit: JPY million) —®— Take Rate" I ie sates, *YoY :4.8% 1,152 + Q0Q:+6.5% 1,090 1,083 . 1,030 1,029 990 80 908 80 a @ @ ry a ry) @ eo
Slide 5: Gross Profit and Gross Profit Margin
Gross Profit and Gross Profit Margin + Gross profit increased 10.6% QoQ on higher net sales and dip in cost of revenue QoQ. GPM increased 2.9pt QoQ as a result (Unit: JPY million) 81.7% 82.0% 81.6% 80.1% 79.5% sT7% 79.0% 79.0% 78.2% 56.506 11.2% 75.3% ; 74.4% —@— Gross Profit Margin DME Gross Profit
Slide 6: Selling, General, and Administrative Expenses
Selling, General, and Administrative Expenses + Personnel expenses rose due to more precise decisions on development capitalization, but there was no major increase in the employee numbers. Other expenses increased due to higher miscellaneous expenses for fiscal year-end disclosure, and SG&A expense
Slide 7: Operating Profit (Loss) and Operating Profit Margin
Operating Profit (Loss) and Operating Profit Margin + While SG&A expenses edged up, operating profit increased 95.3% QoQ on ongoing thorough cost management and higher net sales. The operating profit margin (as a share of net sales) increased by 4.7pt QoQ to10.2% (Unit: JPY million) —®— Operating Pr
Slide 8: Total Transaction Volume
Total Transaction Volume* + Total transaction volume combining “support” pre-orders and secure system usage fees was steady QoQ at JPY 3,920 million amid major year- end sales by e-commerce companies and a significant impact from offline consumption (Unit: JPY million) IEBEIE Secure System Usage Fee
Slide 9: Key KPIs
Key KPIs + Our business plans revolve around improving average project value, which was up 4.6% QoQ. Looking for an improvement in the number of active projects from 2H, we are taking measures to increase the number of repeat project owners and acquire projects in selected genres For the quarter: No
Slide 10: TOPICS
TOPICS Launched “Makuake ProSharing”, to Support Project Owners’ Business Growth maar 2—x- @7xr-x% Fea-Ixr-X BRARIT-X (uy) @ Makuake STORE MIS a et) akvake | Doetithe mnemere. saaeRy—vx0 In collaboration with Circulation Inc., which operates a pro-sharing (professional consultants) business, we laun
Slide 11: Major Projects Published in Q1 FY2025/9 (Small and Medium-Sized Enterprises)
Major Projects Published in Q1 FY2025/9 (Small and Medium-Sized Enterprises) + High-performance gadgets and high-performance seasonal products to protect against the cold sold “support” pre-orders well 32704 — — 5 = =| Hy] 51,451, uaF eae 27,60: 900} i = Keychron K2 7 aj. TlH § : : ST Se 3B } RMAORL
Slide 12: Major Projects Published in Q1 FY2025/9 (Large Companies)
Major Projects Published in Q1 FY2025/9 (Large Companies) + Projects succeed for rising number of large companies that try Makuake for the first time thanks to its uniqueness and technological capabilities adanbeca: SUEEP OPTIMIZER’ 3 in BED mruRUR TEIJIN MALL, LUGsOFE, erlsuR TF Y Iz. 2 HeasvemmaM
Slide 13: SDGs-Related Projects Published in Q1 2025/9
SDGs-Related Projects Published in Q1 2025/9 + Upcycled products that contribute to global environmental protection and local industries are attractive to Makuake supporters who value “meaningful consumption” 5,214,107 ca 41,654,610F} 237d 160 "r ne wruauR i. eee PARCACPELY MERHOI ALM ECTEMOSNTH Eco
Slide 14: FY2025/9 Financial Forecasts
FY2025/9 Financial Forecasts
Slide 15: FY2025/9 Financial Forecasts
FY2025/9 Financial Forecasts + Company aims to maintain total transaction volume steady YoY while working to solidify foundations with view to expanding revenue from ancillary services, growing net sales and profit, and moving into the black for the full year (Unit: JPY million) Bveoz 4/8 Change Per
Slide 16: Growth Strategy for FY2025/9
Growth Strategy for FY2025/9 + Inthe Makuake business, we seek to improve operational stability by acquiring projects from quality project owners and reducing seasonal fluctuations, while also working to solidify our revenue base and build a track record so that we can further expand revenue from an
Slide 17: Basic Policy for Future Growth
Basic Policy for Future Growth
Slide 18: For Project Owners
For Project Owners: Provide End-to-End Support Backed by Data, Our Competitive Strength, for Businesses to Expand and Thrive + By leveraging the data accumulated via our various services and providing seamless support for business development, we aim to increase the transaction amount per project ow
Slide 19: For Supporters
For Supporters: Enhance the Unique Purchasing Experience We Offer, Further Bolstering Our Competitive Advantage + As consumer needs diversify, the value of consumption is shifting from goods and experiences to meaning (purpose, social contribution), unique experiences (participation in unique events
Slide 20: Release of New Medium-Term Management Plan (FY2025/9-FY2027/9)
Release of New Medium-Term Management Plan (FY2025/9-FY2027/9) Currently, we are analyzing and fine-tuning our assumptions concerning the revenue and growth trajectory of the Makuake service Additionally, we are carefully assessing the future revenue impact and growth prospects for ancillary service
Slide 21: Appendix
Appendix
Slide 22: The World Makuake Aspires For
The World Makuake Aspires For * Guided by our vision and mission, we are striving for society enriched through the connection of the "new" that consumers seek and the "new" that companies wish to introduce to the world Create a world where worthy things Vision can come to be, grow and endure Connect
Slide 23: Makuake—Venue for Launch of New Products and Services
Makuake—Venue for Launch of New Products and Services + Weare a marketplace where consumers can buy premiering new products and services faster through “support* pre-orders ®Makuake sat 19,056,950F9 =z oe ff Ere op <i el = PIB BOPUBEIEBAL ES. HonenstRCyasrLyoimBee cee Qe ; Copyright © Makuake, Inc.
Slide 24: Makuake's Business Model
Makuake's Business Model + Businesses can pre-sell their new products and services still in the planning phase on Makuake, while consumers, in the spirit of cheering on, can pre-purchase their products of interest through “support” pre-orders E98 20% Businesses commission* Consumers =Project Owners
Slide 25: Factor Analysis of Makuake's Service Structure
Factor Analysis of Makuake's Service Structure + Gross amount of “support" pre-orders, a KG! of Makuake, can be broken down into factors relating to project owners and supporters. These factors multiply to drive accelerated growth ! ; Solving issues faced by projectowners <—+—=—= ——-—= Fulfilling ne
Slide 26: Makuake Incubation Studio (MIS)
Makuake Incubation Studio (MIS) + We accompany businesses in accurately conveying the value of their technology and in branding it, supporting "social implementation of R&D technologies." We receive commissions based on the support we provide Product and Business Planning Based on Technology Product
Slide 27: Other Services
Other Services + We aim to maximize the value of the Makuake ecosystem by offering various services related to Makuake’s operations ® Makuake STORE ® Makuake SHoP ® Advertising Delivery Agency Service selling products Service exhibiting/selling Online advertising agency created in Makuake on product
Slide 28: Ecosystem of Makuake Service in the Distribution Market
Ecosystem of Makuake Service in the Distribution Market + By providing wide-ranging support from new product and service planning phase to their launch and sales expansion after mass production, we accumulate various market data. Using these data, we provide businesses insights for their next new pr
Slide 29: Financial Results Summary: YoY
Financial Results Summary: YoY (Unit: JPY million) Total Transaction Volume* ‘Sum of “Support” Pre-orders and Secure ‘System Usage Fees (including tax) Net Sales Gross Profit Operating Profit (Loss) Ordinary Profit (Loss) Net Income (Loss) FY2024/9 Ql 4,592 1,029 715 (16) (15) (6) * From Q4 FY2024/9
Slide 30: Financial Results Summary: QoQ (Standalone Quarter)
Financial Results Summary: QoQ (Standalone Quarter) (Unit: JPY million) Total Transaction Volume* ‘Sum of “Support” Pre-orders and Secure ‘System Usage Fees (including tax) Net Sales Gross Profit Operating Profit (Loss) Ordinary Profit (Loss) Net Income (Loss) FY2024/9 Q4 (standalone) 3,992 921 685
Slide 31: KPIs: YoY
KPIs: YoY No. of Published Projects No. of Published Projects by Repeat Project Owners Project Owners’ Repeat Rate (%)? Amount of Repeat "Support" Pre-orders (JPY million) Repeat “Support” Pre-order Rate (%)'2 No. of Access Unique Users No. of Members No. of “Support” Pre-orders FY2024/9 Ql 1,799 1,
Slide 32: KPIs: QoQ (Standalone Quarter)
KPls: QoQ (Standalone Quarter) FY2024/9 Q4 (standalone) No. of Published Projects 1,590 No. of Published Projects by 918 Repeat Project Owners Project Owners’ Repeat Rate (0672 57.7 Amount of Repeat "Support" Pre-orders (JPY million) 3,063 Repeat praia Tah No. of Access Unique Users 7,995,873 No. of
Slide 33: Dividend Policy
Dividend Policy As the company is currently in a state of growth, we believe that by retaining profits and prioritizing investment in expanding business size and improving earning power will lead to maximization of our corporate value and a continuous stream of profit return to shareholders. As to f
Slide 34: Disclaimer and Cautions Regarding Future Outlook
Disclaimer and Cautions Regarding Future Outlook m While the content of this document has been prepared based on generally recognized economic and social conditions as of January 28, 2025 and certain assumptions deemed reasonable by Makuake, Inc., it may change due to shifts in business environment
Slide 35: IR Inquiries
IR Inquiries |IR@makuake.co.jp Copyright © Ma
Slide 36: Makuake
@® Makuake