Upland Software, Inc. · NASDAQ:UPLD

Upland Software — Investor Presentation (January 2019)

35 slides from Upland Software's investor presentation, Jan 14, 2019

  1. Slide 1: Upland Software, Inc. Management Presentation

    PRIVATE & CONFIDENTIAL Upland Software, Inc. Management Presentation January 2019

  2. Slide 2: Safe Harbor Statement

    PRIVATE & CONFIDENTIAL Safe Harbor Statement This presentation includes “forward-looking statements,” which are subject to substantial risks, uncertainties and assumptions, subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, you should not plac

  3. Slide 3: Agenda

    PRIVATE & CONFIDENTIAL Agenda I Capital Structure Overview II Company Overview, Key Investor Highlights & Core Strategies III Historical Financial Summary IV Appendix 3 ©2019 Upland Software, Inc.

  4. Slide 4: Capital Structure Overview

    PRIVATE & CONFIDENTIAL Capital Structure Overview

  5. Slide 5: Capital Structure Overview

    PRIVATE & CONFIDENTIAL Capital Structure Overview + Upland Software, Inc. (“Upland” or the “Company”) is Potential Sources & Uses potentially seeking to raise a new, $350 million 7-year ($ in Millions) Senior Secured Term Loan B (the “Term Loan B” or “TLB”). Sources Uses New $30 Million Revolver due

  6. Slide 6: Company Overview, Key Investor Highlights & Core Strategies

    PRIVATE & CONFIDENTIAL Company Overview, Key Investor Highlights & Core Strategies

  7. Slide 7: Senior Management

    PRIVATE & CONFIDENTIAL Senior Management Founder, Chairman and CEO + Founded Upland in 2012; made $5.4 million personal cash equity investment + Chairman and CEO Perficient, Inc. (NASDAQ: PRFT) (1999-2009) + Grew business from eight to 1200 employees, startup to $250 million in revenues + Completed

  8. Slide 8: Upland Software at a Glance

    PRIVATE & CONFIDENTIAL Upland Software at a Glance + Upland Software, Inc. (“Upland” or the “Company”) provides cloud- based enterprise work management software globally Revenue by Type (2) Professional Services + Upland serves 1,300 major customers across a broad range of Perpetual License 7% 2% in

  9. Slide 9: Reasons to Invest in UPLD

    PRIVATE & CONFIDENTIAL 11 Reasons to Invest in UPLD 1 Acquisitive Growth Platform Company with large, accretive consolidation opportunity 2 Differentiated, scalable customer-focused operating model 3 High recurring revenue 4 High Adjusted EBITDA margins 5 Low capital intensity 6 Tax efficient vehicl

  10. Slide 10: Enterprise Work Management: Solutions

    PRIVATE & CONFIDENTIAL Enterprise Work Management: Solutions Award-winning cloud solutions that address specific business needs and deliver powerful results – not bloated suites or costly on-premise solutions. Project Information Business Sales and Human Management Technology Operations Marketing Re

  11. Slide 11: Proven M&A Platform, with History of Consistently Successful Integrations

    Proven M&A Platform, with History of PRIVATE & CONFIDENTIAL Consistently Successful Integrations FEB 2012 MAY 2013 NOV 2014 NOV 2015 JAN 2016 JAN 2017 MAR 2018 PowerSteering FileBound Eclipse Ultriva LeadLander AccuRoute (Omtool) InterFAX Program & Portfolio Document & Workflow Project Portfolio Sup

  12. Slide 12: Proven M&A Platform, with History of Consistently Successful Integrations (con’t)

    Proven M&A Platform, with History of PRIVATE & CONFIDENTIAL Consistently Successful Integrations (con’t) + Proven M&A capability and track record with 20 complementary software businesses to Upland’s platform successfully identified, acquired, integrated and restructured in order to maximize go-forw

  13. Slide 13: Proven M&A Platform, with History of Consistently Successful Integrations (con’t)

    Proven M&A Platform, with History of PRIVATE & CONFIDENTIAL Consistently Successful Integrations (con’t) Upland’s focus on existing customer success yields profitability, customer retention and product improvements by cost realignment to existing customer needs and integration of newly acquired busi

  14. Slide 14: One Unified Operating Platform sets the foundation for customer success

    PRIVATE & CONFIDENTIAL One Unified Operating Platform sets the foundation for customer success Customer Success (1) Loyalty Adj. EBITDA ↑ High-Touch Customer Expert Professional Success Program Services Renewal Expansion Quality-Focused 24x7 R&D Global Support Cross-Sell Referral Customer-Driven Ent

  15. Slide 15: Large and Diversified Customer Base and Family of Cloud-based Applications

    Large and Diversified Customer Base PRIVATE & CONFIDENTIAL and Family of Cloud-based Applications + Highly diverse customer base of over 9,000 Revenue by Customer (2) customers and ~1,300,000 end users 10.4% 1-10 4.4% 11-20 spanning many industry verticals worldwide 3.7% 21-30 3.1% 31-40 2.6% 41-50

  16. Slide 16: Large and Diversified Customer Base and Family of Cloud-based Applications (con’t)

    Large and Diversified Customer Base PRIVATE & CONFIDENTIAL and Family of Cloud-based Applications (con’t) Financial Services Technology Government, Non-Profit, Education Healthcare Manufacturing, Industrial Media Corporate Services Consumer 16 ©2019 Upland Software, Inc.

  17. Slide 17: Why Customers Choose Upland

    PRIVATE & CONFIDENTIAL Why Customers Choose Upland Immediately improving operating margins, cash flows, performance and security of the product and customer satisfaction Award-Winning Cloud Products You get the award-winning cloud solution that’s purpose-built for your business need, not bloated sui

  18. Slide 18: Strong Contractually Recurring Revenue Model with High Visibility

    Strong Contractually Recurring Revenue PRIVATE & CONFIDENTIAL Model with High Visibility + Operating model characterized by predictable, stable recurring revenue stream driven by subscription-based revenue which now accounts for over 90% of revenue annually + Cloud-based nature of business model can

  19. Slide 19: Best-in-Class Management Team, with Strong Execution Track Record

    Best-in-Class Management Team, with PRIVATE & CONFIDENTIAL Strong Execution Track Record Industry Key Management Position at Upland Prior Experience Experience Chairman & Jack McDonald >30 years Chief Executive Officer President & Tim Mattox >25 years Chief Operating Officer Mike Hill Chief Financia

  20. Slide 20: Upland’s Core Strategies

    PRIVATE & CONFIDENTIAL Upland’s Core Strategies + Continually build robust M&A pipeline, evaluating targets meeting all relevant financial criteria and adding complementary technologies, products and businesses to the existing Upland platform Acquire Complementary + Acquisitions allow Upland to expa

  21. Slide 21: Historical Financial Summary

    PRIVATE & CONFIDENTIAL Historical Financial Summary

  22. Slide 22: Financial Policy at Upland

    PRIVATE & CONFIDENTIAL Financial Policy at Upland Re-invest Excess Free Cash Flow 1 into the Business to Drive Growth and Delever Maintain Appropriate Liquidity Levels to Support Business Operations, 2 Strategic Acquisition Initiatives and Upland’s Core Strategies 3 Continue Disciplined, Value-Orien

  23. Slide 23: Consistent and Strong Revenue Growth

    PRIVATE & CONFIDENTIAL Consistent and Strong Revenue Growth Annual Revenue 5 Key Revenue Growth Drivers ($ in Millions) 1  Improve Net Dollar Retention Rate Recurring Non-Recurring $188  Acquire cloud-based EWM applications and restructure 2 them for improved profitability & sustainable growth $15

  24. Slide 24: Consistent Improvement in Profitability

    PRIVATE & CONFIDENTIAL Consistent Improvement in Profitability ($ in Millions) Sales & Marketing % Revenue $19 $15 $15 + Continuing to realize Sales & Marketing Sales $13 $12 efficiencies when onboarding & Marketing acquisitions, focusing on profitability 23% Expenses 19% 16% 16% 14% + Recent retent

  25. Slide 25: Scalable and Profitable Business Model with Strong Adj. Free Cash Flow Generation

    Scalable and Profitable Business Model PRIVATE & CONFIDENTIAL with Strong Adj. Free Cash Flow Generation Adj. EBITDA(1) + Healthy Adj. EBITDA(1) and strong margin growth along with a ($ in Millions) business model that allows for robust margin expansion (2) Adj. EBITDA Margin $70 + High degree of vi

  26. Slide 26: Appendix

    PRIVATE & CONFIDENTIAL Appendix

  27. Slide 27: Corporate Organizational Structure

    PRIVATE & CONFIDENTIAL Corporate Organizational Structure Legend: Revolver & Revolver & Foreign TLB TLB  New $30 Million Revolver Upland Software, Borrower Guarantor Subsidiary Inc.  New $350 Million Term Loan B Upland Software Inc./Logicels Upland Software Upland Software Upland Software Waterfal

  28. Slide 28: Adj. EBITDA Reconciliation

    PRIVATE & CONFIDENTIAL Adj. EBITDA Reconciliation Upland Adjusted EBITDA Reconciliation $ in millions 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 FY 2016 FY 2017 LQA 3Q18 Net Loss ($5.6) ($3.6) ($2.4) ($2.0) ($5.6) ($5.8) ($3.5) ($3.8) ($3.2) ($5.2) ($4.3) ($13.5) ($18.7) Depreciation and

  29. Slide 29: Project & IT Management

    PRIVATE & CONFIDENTIAL Project & IT Management Upland’s Project & IT Management product family enables you to manage your organization’s projects, knowledge, professional workforce, and IT costs Primary Key Product Solution Who It Helps and How Why We Win Industries Competitors • Use-case specific H

  30. Slide 30: Project & IT Management (con’t)

    PRIVATE & CONFIDENTIAL Project & IT Management (con’t) Upland’s Project & IT Management product family enables you to manage your organization’s projects, knowledge, professional workforce, and IT costs Primary Key Product Solution Who It Helps and How Why We Win Industries Competitors Provides IT s

  31. Slide 31: Workflow Automation

    PRIVATE & CONFIDENTIAL Workflow Automation Upland’s Workflow Automation product family enables you to streamline, optimize, automate and secure document-intensive business processes across your enterprise and supply chain Product Solution Who It Helps and How Primary Industries Key Competitors Why W

  32. Slide 32: Workflow Automation (con’t)

    PRIVATE & CONFIDENTIAL Workflow Automation (con’t) Upland’s Workflow Automation product family enables you to streamline, optimize, automate and secure document-intensive business processes across your enterprise and supply chain Product Solution Who It Helps and How Primary Industries Key Competito

  33. Slide 33: Digital Engagement

    PRIVATE & CONFIDENTIAL Digital Engagement Upland’s Digital Engagement product family enables you to effectively engage with your customers, prospects, and community via the web and mobile technologies Product Solution Who It Helps and How Primary Industries Key Competitors Why We Win Gives marketing

  34. Slide 34: Digital Engagement (con’t)

    PRIVATE & CONFIDENTIAL Digital Engagement (con’t) Upland’s Digital Engagement product family enables you to effectively engage with your customers, prospects, and community via the web and mobile technologies Product Solution Who It Helps and How Primary Industries Key Competitors Why We Win • Abili

  35. Slide 35: Total Addressable Market $23.5B

    PRIVATE & CONFIDENTIAL Total Addressable Market $23.5B Workflow Automation Cloud Fax $1.5 B Workflow $5.0B Automation Customer $3.5 B Experience CXM PPM $5.9B $5.9 B $2.0 B KM $1.2 B PSA Project and IT $6.7 B ITFM Management $2.7 B $12.6B Sources: Magic Quadrant for Cloud-Based IT Project and Portfo

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