Volvo Car Ab Class B · OMXSTO:VOLCAR_B
Volvo Car Ab Class B — Volvo Cars — Investor Presentation (2023)
21 slides from Volvo Car Ab Class B's investor presentation, 2023
Slide 1: Commercial
votLuvo Commercial Bjorn Annwall, Jovana Jovic & Kristian Elvefors
Slide 2: Our commercial strategy in execution mode
Our commercial strategy in execution mode
Slide 3: Our Commercial Strategy
Our Commercial Strategy Growth Outgrow the market to 1.2 million cars by mid-decade Growth combined with mix/price improvements to drive profitability Strengthen brand a pre-requisite to achieve the required conquest and improvement in willingness to pay Electrification Win in the BEV segment, the f
Slide 4: Our Commercial Strategy: Online / Digitalisation
Our Commercial Strategy Online / Digitalisation Drive a better consumer experience/cost for the total system Global principles for achieving this * Seamless omnichannel set-up with volvocars.com as the base * Transparent online prices * Aclear and simple offering structure * Retail network engaged a
Slide 5: Better consumer experience divided by total costs, achieved in different ways
Better consumer experience divided by total costs, achieved in different ways US Europe China
Slide 6: From today's set-up in the wholesale business model
From today's set-up in the wholesale business model Brand building activities Sales & transactional activities
Slide 7: To direct & omnichannel approach
To direct & omnichannel approach Brand building activities Sales & transactional activities
Slide 8: Digital systems and organizational set-up
Slide 9: Impact to customer, retailers and us
Impactto customer Better customer experience Impactto retailers Long term sound economics Impactto us Competitive go to market set-up and a platform for further growth
Slide 10: Online price and delivery times
nV Price Sort by: Featured V 4) Explore delivery times for your new XC40 Recharge pl ry yo Earliest availabilty: 5 months START NOW > eco ico) XC40 Recharge Core XC40 Recharge Plus XC40 Recharge Ultimate 4
Slide 11: Search Customers
> Search Customers Andrew O'Connell Steve Baker Private steve.baker@xyz.com Customer matches at Dealer group Geo George Steve Baker (at Second Dealer) Private steve.baker@xyz.com HELP MENU
Slide 12: Impact to us
Impact to us Key benefits Scalable and consistent Optimise marketing, sales, consumer experience inventory, capital and distribution cost across entire system * Inline with country specific franchise laws Responsibility for digital infrastructure, direct consumer contacts and price setting* Direct c
Slide 13: UK market
UK market Specifics
Slide 14: Efficient network
Efficient network ¥ i i oe > at ay " ft &"
Slide 15: 2007 2008 2009 2010 2011 2012 2013 4 2015 2016 2017 2018 2019 2020
35 30 25 20 15 10 5 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Slide 16: Growth
Growth 0%: \: Volvo UK registrations est. CAGR growth 2022 to mid-decade vs total UK market registrations
Slide 17: Directional channel/contract mix for the UK
Directional channel/contract mix for the UK Channel Portfolio Contract Portfolio Funded by new fund solution together with Optio Cash Loan (Cs) Financial Lease (PCP) Pana oki 4) | ObV Flex Totals Private Customers 0% 5% 25% 10% 2% 42% SME Fleet 3% <1%| 3%| Large Fleet 38% 38%] Rental 5% 5%) Demo 0%
Slide 18: Care by Volvo UK experience
Care by Volvo UK experience O% 48 3% Conquest Non-retailer assisted sales Average age Care by Volvo customer vs Retail customer
Slide 19: Our Commercial Strategy: Online / Digitalisation
Our Commercial Strategy Online / Digitalisation Drive a better consumer experience/cost for the total system Global principles for achieving this * Seamless omnichannel set-up with volvocars.com as the base * Transparent online prices * Aclear and simple offering structure * Retail network engaged a
Slide 20: Direct/Online sales today
Slide 21: Online sales definition
Online sales definition Online sales as key enabler for CX/ by total costs 50% Online and direct sales must fulfill two criteria: 1, Customer view: Ordered online with transparent online price and direct invoice yet inline with franchise law in US/Canada 2, Commercial transformation view: Part of cl