Slide 1: Q1'16 Earnings Supplemental Material
Q1’16 Earnings Supplemental Material January 26, 2016
Slide 2: Currency Index
Currency Index $100 of Apple’s non-U.S. dollar revenue in Q4’14 translates into only $85 U.S. dollars today Q4’14 = 100 100 100 95 95 90 90 85 85 Q4’14 Q1’16 The currency index is based on the average exchange rate per quarter weighted by Apple’s non-U.S. dollar revenue for each quarter. 1
Slide 3: Q1'16 Constant Currency Revenue Growth
Q1’16 Constant Currency Revenue Growth In constant currency, Q1’16 revenue would have been $5 billion higher, reflecting an 8% Y/Y increase $ in Billions As Reported In Constant Currency (1) Operating Segments Q1’16 Revenue Q1’15 Revenue (Non-GAAP) Y/Y Q1’16 Revenue Y/Y (Non-GAAP) Americas $29.3 $30
Slide 4: Services Revenue
Services Revenue Apple’s installed base drove over $31 billion in related purchases in FY15, up 23% Y/Y, and almost $9 billion in Q1’16, up 24% Y/Y $ in Billions FY14 FY15 Q1’16 (1) Services Revenue $18.1 $19.9 $5.5 Y/Y Change 10% 15% Services Revenue Driven by Installed Base: iTunes Purchased Conte
Slide 5: Active Installed Base
Active Installed Base 1 Billion iPhone, iPad, Mac, iPod touch, Apple TV, and Apple Watch devices that have been engaged with our services within the past 90 days. 4
Slide 6: Non-GAAP Measures
Non-GAAP Measures The presentation of non-GAAP financial measures in this supplemental material is not intended to be considered in isolation or as a substitute for, or superior to, Apple’s GAAP financial information, and investors are cautioned that the non-GAAP financial measures are limited in th