Slide 1: Nelly Group AB Investor Presentation Q3 2022
Nelly Group AB INVESTOR PRESENTATION Q3 2022 25 October 2022
Slide 2: Nelly Group Q3 2022 Presentation
Nelly Group Q3 2022 Presentation Ludvig Anderberg John Afzelius CEO CFO ir@nelly.com www.nellygroup.com
Slide 3: Agenda
AGENDA • This is Nelly • Quarterly update • Profitability in focus • Financial update • Nelly on sustainability • Q&A
Slide 4: An integral part of the young woman's everyday life
An integral part of the young woman’s everyday life Founded in 2004 in Borås Pioneered online fashion for young women 2.3M 1.1M MEMBERS ON in the Nordics NELLY.COM ACTIVE CUSTOMERS Online only A community of Nordic consumers Making 1.1 million customers look & feel fab 1.3M 2.4M FOLLOWERS ON ORDERS
Slide 5: Profitability in focus
Profitability in focus • Sharper customer offer and improved customer journey through decreased assortment ASSORTMENT • A Nelly Brand assortment with increased focus on volume and profit driving products with a complement of high fashion to drive Brand and Awareness • Selectively invest in fashion b
Slide 6: Q3 2022 Summary
Q3 2022 Summary 9% net Assortment Lower Cost savings revenue reduction to marketing & program decline in a drive warehousing progressing weak market profitability costs well
Slide 7: Q3 2022 – Income statement
Q3 2022 – Income statement -9% revenue decline in weak and competitive markets Gross margin decreases 4.3%p due to (SEK million) Q3 21 Q3 22 higher campaign activity Net revenue 313 284 SEK 22m lower fulfilment and Gross profit 143 118 -25 -4 distribution cost, new automated Gross margin 45.9% 41.5%
Slide 8: Q3 2022 – Operational & Financials
Q3 2022 – Operational & Financials Fewer orders • 474k Orders, -16% YoY AOV growth • SEK 826 Average Order Value, +8% YoY • Fulfilment & distribution cost as a share of net revenue at Lower operating costs in Q3 15% (21%) SEK 40-50 million cost • Marketing cost as a share of net revenue at 10% (13%)
Slide 9: Shaping a sound and sustainable Nelly, with her
Shaping a sound and sustainable Nelly, with her Empower Respect Fair & femininity the planet Equal ✓ Increased use of UGC on site ✓ Participating in a project to ✓ Accelerated our work for a and in social to celebrate our develop a tool supporting the fairer industry and supply customer and show our
Slide 10: Q&A
Q&A
Slide 11: Thanks!
THANKS!